People want options
We are in a time when society gets what he wants and how he wants in a few minutes. It has been so since that time when people received what they wanted as they gave. Now we must provide readers with enough options and distribution channels to select the one they prefer at all times.
Some prefer printed materials
The reality is that there are still many people who prefer to have what he reads in his hand. Maybe it's the feel of the paper or the feeling of having something tangible. There is no definitive answer, but the market knows that many people prefer printed documents.
Printing works hand in hand with digital
Printed material does a very adequate job when acting with online material, whether or promotional form working hand in hand. This benefits the process with increased credibility in printed materials, something that does not happen with the online format because it seems that anyone can create a document available on the Internet.
Printing is green
It may not seem so, but the impression is greener than online systems. Each time you print trees are needed and that affects the environment. But the footprint of this print is a unique effect. With online services power is required each time you access to documents. Several studies show that the printing vip discount codes industry use a 1% of global energy, while Internet data centers consume 4%.
It stands printing
Surprising, but the impression stands today. The times when we received an email and we were surprised have passed. Now it's the most normal thing in the world, because we received 1000 emails a day and is not something that we assume a special impact. And that's what makes impressions stand out because they are no longer as common as they once were. On the other hand, classical prints because they force help absorb the content to slow down the process of consumption, making it a more effective, especially in the sector of education system.
EBook sales are falling
The figures speak for themselves: in the first months of 2015 sales of eBooks fell 10% according to information disclosed by the Association of American Publishers in the United States. Because of this, it is withdrawing support for eBooks and increasing investment in traditional print publishers from around the world.