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    27 Beauty Products Reviewers Say Are Worth The Splurge

    I'm all for saving money, but your skin and hair deserve some luxury.

    1. A wildly popular Olaplex repairing treatment, which is the OG when it comes to products that help strengthen your locks. It features a highly concentrated formula designed to help rebuild breakage, reduce split ends, and prevent future damage. Plus, reviewers rave about the fast results!

    Hand holding a bottle of Olaplex No. 3 Hair Perfector, a hair treatment product
    Reviewer showing off how shiny the product made their hair
    Reviewer with shiny, curly hair

    Promising reviews: "Worth the splurge. If you are thinking about trying this, DO IT! I know it’s a bit expensive for such a small bottle but it’s so worth it. I color my hair, but I also have just dry sometimes frizzy curly hair. I use this about once a month, as recommended by my curly hair specialist. Use it before you shampoo and condition. The result is amazing, my hair is so soft and my curly are so bouncy after using it." —Bcampbell

    Get it from Sephora or from Amazon (where it has over 97,000 5-star ratings!) for $30.

    2. A fan-fave Laneige lip mask with vitamin C, coconut oil, shea butter, and antioxidants to nourish and protect your lips while giving them a supple, glossy finish. It's a splurge-worthy staple you'll probably love as much as the reviewer who called it "absolute magic."

    Sydney Sweeney applying lip balm, holding product, wearing a casual sleeveless top
    Assorted Laneige lip sleeping masks on a glossy surface, ideal for skincare shopping
    Amazon

    BTW, some people use it as a daily lip balm or lip protectant over their lipstick too!

    Laneige is an Asian-owned brand that has been in the beauty game for years. (Seriously, since the 90s!) The luxury brand prides itself on being affordable too, and has many fan favorite products because of it.

    Promising reviews: "I’d have a hard time pulling the trigger on this for the coat, but when you have seasonally dry lip irritation you can’t escape, you get desperate. I finally decided to splurge, glad I did! A little goes a long way so should last a good while, and never had a quicker turnaround on fixing dry lips. My kids are now asking for it, definitely worth the splurge." —Michelle

    Get it from Amazon for $24 (available in five scents).

    3. Missha's Soft Finish Sun Milk sunscreen approved by many reviewers with oily skin who rave about its ability to blend and not leave a greasy finish. It has SPF 50+ protection and resists water, sweat, and tears (Hopefully, tears of joy!). It also creates a silky smooth base — perfect for wearing under a full face of makeup.

    In the progression photos above, you can see a reviewer before applying the Sun Milk, after applying the Sun Milk, and then the Sun Milk under makeup.

    Although many reviewers say they don't experience a white cast with this, it is an untinted mineral sunscreen — so results in terms of white cast may vary!

    Not to be dramatic, but OMG — this product leaves my skin looking and feeling *SO* soft. It gives your skin an ultra smooth texture, making it the perfect SPF to lay underneath your makeup! Plus, it has a subtle, clean scent. I've been using this product for four months now and will absolutely continue to use it!

    Check it out in this TikTok!

    Promising review: "This product feels so nice on my skin. I hate the way sunscreen feels with a passion. Lotion or spray just leaves me feeling sticky or greasy just wanting to wash my face or take a bath. This sunscreen is amazing. I was skeptical, but the reviews seemed so promising. I am so glad I took their word for it. It seriously goes on feeling so soft and stays feeling clean on your skin. A little goes a long way. This was worth every penny, and will be my go-to sun protection from now on." —Heather Rae

    Get it from Amazon for $18.95.

    4. Or a glow-enhancing SPF 40 sunscreen if you want to look downright luminous. 😍 It acts as a sunscreen, primer, and BB cream with a light formula that protects you against harmful rays and blue light.

    reviewer wearing the glowscreen in direct sunlight
    reviewer wearing the glowscreen in direct sunlight

    Promising reviews: "This was a splurge for me but worth it. Love the way this feels on my skin. Smooth application." —Caj9410

    "I absolutely love this sunscreen. I’m always wary of “for everyone” tinted products because they aren’t usually made with us in mind. But this one hits the mark. It looks amazing on my brown skin. Non-streaky, no white cast. It gives my skin a subtle shimmer. For reference, I have combination, 30-something-year-old skin. Glowscreen is officially in my skincare rotation." —Lovely91

    Get it from Amazon for $38.

    5. OR!! — what can we say, we love sun protection — an SPF 46 EltaMD face sunscreen that's become a *favorite* amongst sensitive and acne-prone skin types. It's formulated with niacinamide to reduce redness and restore suppleness, all while leaving no residue!

    Promising review: "My beauty splurge — WORTH IT. My derm recommended this for me since I’ve got super sensitive skin from using retinol for acne and anti-aging. I’ve TRIED to find a cheaper face sunscreen that is this calming, effective, non-pore-clogging and goes on smoothly under makeup - I just haven’t. This one is the best. I can’t live without it and I’ll just have to cheap out on other products because I’ve decided, ultimately, that this one is just worth its weight in gold. If you struggle with sensitive skin, you know what a nightmare it is when your skin is red, irritated, and flaky. Since I started using this daily, my skin stays calm and moisturized and that is a HUGE relief." —Shelby McCarthy

    Get it from Amazon for $43.

    6. Redken's All Soft Shampoo with an argan oil-enriched formula that helps soften and moisturize dry, brittle hair. Reviewers say they're obsessed with the results and rave about how many compliments they get on how amazing their hair looks and smells!

    reviewer facing away, showing long, untreated hair with a
    reviewer from behind showcasing a soft, wavy hairstyle, labeled 'After' with a heart-eyed emoji

    You can also pair it with the Redken All Soft Conditioner!

    Promising review: "Found my new favorite. I was never big on spending a lot of money on shampoo but thought I would go out of my comfort zone and try this out. I thought the bottle was going to be bigger but it actually lasted a long time and my hair is SO SOFT. No more fighting knots when I brush my hair when I get out of the shower. Worth the extra splurge on money!!" —kelly u.

    Get it from Amazon for $26+ (available in two sizes).

    7. A compact, lightweight Shark FlexStyle air styling system that many reviewers are ditching their Dyson for (and this one's less than half the price!). It features five attachments that can dry, smooth, curl, *and* volumize your hair at maximum speed. The best part? It's got temp-regulating technology that reduces heat damage to your hair!

    reviewer with styled wavy hair
    reviewer with voluminous, curled hair

    Check it out in this TikTok!

    Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I choose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt and this blows it out in 15 minutes and with styling 25 min! Huge time saver! My hair is thick and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave but OMG the volume! I used to use the Revlon one step and this is better! Also I have straight across my forehead bangs and the curling wands replace the flat iron- seriously this replaces all the other tools!" —Victoria

    Get it from Amazon for $239 (available in three styles).

    8. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, which has salicylic acid that penetrates your pores to help catch breakouts before they reach the surface. And bonus! Its green tea leaf extract quickly calms redness and soothes skin sensitivity.

    reviewer holding Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant bottle
    A reviewer's before and after using the exfoiliant

    Promising review: "This exfoliant didn't disappoint, worth the splurge! I have been using this exfoliant for almost two months and I'm a big fan. My whole life I've been struggling with enlarged pores, uneven skin tone and occasional breakouts. My skin type is oily however i also get dry around my nose area and chin. I am really surprised how this product changed my skin in two short months. My pores are significantly reduces and the overall texture of my skin feels very smooth. I did my research to ensure this product does not conflict with retinol (which I use every other night). I'm confident that it integrates very well with my skincare routine and is contributing to a great overall result. —Julia

    Get it from from Amazon for $13+ (available in three sizes). 

    9. Glow Recipe's Watermelon Glow Niacinamide Dew Drops that will brighten both your skin and your day. It's infused with vitamin C, vitamin E, and moringa oil to help even out your skin tone and give you a dewy finish that's perfect for spring. It also has a lightweight texture that absorbs quickly, making it ideal for all skin types so you can glow from the inside out.

    the pink bottle laying next to a slice of watermelon
    a gif of someone using the dew drops and rubbing it in their skin

    Check out this TikTok of these drops being used for a natural makeup look!

    Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine.

    Promising reviews: "LOVE! SO WORTH THE SPLURGE!!! This was just so amazing! I use it every day! It is for any skin type and doesn't irritate my skin! Overall worth ur money!" —Zoeyyyyy

    "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde

    Get it from Amazon for $15.99+ (available in two sizes).

    10. A skin spatula to really and truly give you that feeling of ~clean skin~. This uses high-frequency vibrations to gently remove gunk and impurities from pores — not only will you feel refreshed, but it'll create the perfect canvas for your expensive skincare products to *actually* absorb.

    Close-up of the scraper showing dead skin and sebum
    A before and after of a reviewer's skin

    Check it out in this TikTok!

    Promising review: "I was doubtful this would work but also deciding that I needed to start shelling out for facials. My skin is oily and my pores are always congested... nothing seems to have effects for more than a day or two. Biore strips are okay for dealing with the nose but I really needed something for my whole face. I use it without the silicone things on cleansing or Ion+ twice a week and follow with moisturizer. My face feels SO much better daily and I’m less oily at the end of my work day. Worth every penny!" —Jillian

    Get it from Amazon for $19.99 (available in three colors).

    11. A highly concentrated K18 Leave-In Molecular Hair Mask if you're trying to restore you're processed hair to its silky glory (we've all been there🥲). This mask is enriched with peptides that work their magic to moisturize and reverse the damage on your locks in just four minutes!

    photo of reviewer's frizzy brown highlighted hair before using K18
    same reviewer with smoother highlighted brown hair after using K18

    Promising reviews: "K18 has changed my hair for the better! Highly recommend — worth the splurge. One jar lasted me almost a year and I used it pretty consistently." —Mara Cotter

    "I’ll admit I was extremely skeptical because every single 'viral product' I’ve tried so far I’ve been disappointed in...not this one! I used it for the first time this morning and could instantly tell a big difference with the first patch of hair I dried. I will definitely NEVER run out of this product again and in fact, I am planning to get the shampoo as well. I highly recommend this product for anyone that has dry or damaged, fine hair." —Stefanie Morgan

    Get it from Amazon for $29+ (available in two sizes).

    12. Color Wow's Dream Coat Supernatural Spray, which is made with a super lightweight, nongreasy formula that doubles as a heat protectant and basically transforms your hair into silk, all while giving it waterproof powers. Simply apply it to damp hair, comb to distribute, and blow-dry to activate its magic! 

    Woman showcasing long, straight hair, suitable for articles on haircare products
    Person holding a hair care product beside long, straight hair, likely endorsing its use

    Check it out in this TikTok!

    Promising review: "I wear hair extensions so I'm always looking for a product that can moisturize and add a lot of shine. This is the only product I tried in the last two years actually does as advertised! All the other products I've tried prior to this are always in very tiny little containers and this one is a nice size bottle that lasted me for at least a month, usually the other products last maybe a day. The only thing that I'm not so fond of is the price but it is worth every penny so it's kind of hard to dispute that LOL. Just know that if you do splurge for this product, you will be satisfied and absolutely thrilled to see how soft and beautiful your hair looks again. I highly recommend!" —bridgett kinsey

    Get it from Amazon for $12+ (available in two sizes).

    13. A popular pack of Skin1004 pore tightening and lifting masks that has surprised reviewers with its immediate results. These fast-acting masks are made with albumin, aloe vera, and centella asiatica extract to hydrate and lift your skin, tighten enlarged pores, clear small breakouts, and give you that "just came fresh from the spa" glow.

    To use, mix the powder and activator and apply it onto your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic (it's called the "Zombie Pack" for a reason!). But once you rinse it off after 10-15 minutes of letting it dry, you'll have some happy and radiant skin.

    Skin1004 is a Korean skincare brand that provides high-quality skincare items made of plant-based ingredients from Madagascar. Its signature ingredient is centella asiatica extract, a soothing and hydrating antioxidant that is known for its ability to help heal wounds and protect the skin.

    Promising reviews: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problem skin. My only caution is that is smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me here on out!" —Charlie B

    "I can’t believe how much this does for my fine lines, scars, overall skin texture. I used it every three to four days and am now using it once every week or two weeks and my skin has transformed. Pores are smaller, skin tone is more even, scars are faded. It’s worth every penny." —Amazon Customer

    Get it from Amazon for $24+ (also available in a two-pack and in a variety three-pack).

    14. The Dewy Skin Cream by Tatcha, which is one of those beloved luxury brands that never disappoints! This is enriched with Japanese purple rice (packed with antioxidants!), plumping botanical extracts, *and* a replenishing hyaluronic acid-algae complex. You'll almost be able to hear your skin thanking you. 😍

    Close-up of a hand holding a jar of Tatcha Dewy Skin Cream with a dropper dispensing the product
    Side-by-side before and after photos of a woman's makeover, showcasing style transformation for shopping

    Check out the *gorgeous* Madison Beer using it in this TikTok!

    Promising reviews: "Tatcha products are the best! I love all of them. This moisturizer leaves your skin feeling so good. Definitely worth the splurge."T.

    "So far I am IN LOVE. The texture is rich and creamy but not heavy. Scent is very lightly floral (almost lavender) but not strong at all. Absorbs super quickly and doesn’t pill under my rosehip oil topcoat. Leaves my skin plump and literally silky soft, almost buttery. It feels so luxurious and glides on like liquid satin. No adjustment period for my sensitive skin (my sensitive gals know what I mean….). I have sensitive combination/mostly oily skin with hormonal breakouts, and I have noticed a drastic difference in both balance as well as breakouts. The breakouts are minimized, my dry/rough spots are gone and the oily areas remain dewy and moisturized but not greasy. This stuff is magic honestly. It’s my first pricey skincare product, but honestly it’s SO worth it, even for someone like me." —Madison

    Get it from Amazon for $23+ (available in two sizes).

    15. An anti-frizz curl-defining cream if you want to activate and define your curls to achieve your ~bounciest~ look yet. This reviewer-beloved staple is infused with hydrating argan oil and vegetable protein to coat porous strands and split ends. 

    reviewer showcasing curly hairstyle, side profile with focus on hair texture
    reviewer from behind showing wavy hair

    Promising review: "I have been using Moroccanoil Curl Defining Cream for at least half a decade, probably longer, after seeing a new hair stylist and sharing my hair woes (fine, wavy, dry, breakage and frizz-prone). This stuff is a miracle cure for your hairstyle blues! Let's start with - it smells FANTASTIC! This is also ultra-hydrating and makes your hair super shiny and healthy looking. Glossy, soft, touchable ringlets magically form! Never greasy or crunchy like a gel or a lot of products, even high-end products, out there. No need to curl your hair to get a beachy, boho hair look, at least if your hair is naturally curly or wavy like mine. If price is a concern, oh, this product is worth the splurge! And it will last you quite a while, especially if your hair is not super thick. For thick-haired ladies, Moroccan oil makes for an extra hydrating curl cream for you. So, yes, best curly hair product I have ever found and I highly recommend giving it a try!" —I Rate Stuff Sometimes...

    Get it from Amazon for $16+ (available in two sizes).

    16. A Lancôme radiance-boosting face serum, which is commonly referred to as "magic in a bottle" by reviewers. It's enriched with 10% bifidus prebiotic to help support the skin's moisture barrier as well as hyaluronic acid and vitamin Cg to improve firmness and radiance. We love a multi-talented product. 😍 

    Split image comparing a model's face before and after skincare treatment over 7 days
    Amazon

    Promising review: "Smooth as silk. Tightens skin, firms wrinkles and gives you bouncy, glass like skin. Takes a good five years off of my face. Worth the money. Worth every single penny. Splurge material, but you are worthy -- so treat yourself sis. 🙌" —Macie Lanay

    Get it from Amazon for $51+ (available in six sizes).

    17. A NanoSteamer 3-in-1 Facial Steamer — it's just the addition you need for your at-home spa day! This helps really and *truly* unclog your pores anddd it doubles as a humidifier and a towel warmer!

    A reviewer shares the facial steamer at work
    A reviewer uses the facial steamer with a towel over their head

    The NanoSteamer comes with a five-piece blemish and blackhead extractor kit in addition to the facial steamer to help you really get all the dirt that's stuck in your pores.

    Promising review: "Worth every penny!!! Perfect for facials and moisture, this steamer is AHHH-MAZING!!! I’ve gotten into the ritual of doing facials once a week. I used this product while doing a deep cleanse and it worked marvelously!!! The steam blows very well, but you can turn it up a notch by covering your head with a towel to help trap even more moisture. It has different settings including a humidifier setting which has really helped my daughter with her post-nasal issues. The towel warmer is incredible and provides just the right amount of soothing heat! I haven’t needed to use the blemish toolkit as of yet, but I’m sure it’ll come in handy." —KlassyLadee04

    Get it from Amazon for $32.95+ (available in three colors).

    18. Amika's talc-free dry shampoo for when you're at the final stretch of your non-hairwashing days and your locks could use some extra oomph. This is enriched with sea buckthorn (which is *packed* with vitamins and antioxidants) and rice starch to help absorb oil and restore some voluminous life to your hair.

    reviewer showing their greasy hair
    reviewer showing that their hair got much less greasy after using the dry shampoo

    Promising review: "Amika dry shampoo is simply the best! I’ve tried TONS (Living Proof, Dove, Batiste, Not Your Mothers, Oribe, Aussie) of dry shampoos and keep coming back to this one. It’s a hefty price tag per bottle but I do feel like it’s worth the splurge. This cleans up my hair better than rival brand Living Proof, and I do appreciate I can put this on subscribe & save on Amazon to save 15%." —al1011s

    Get it from Amazon for $15+ (available in two sizes).

    19. Solawave red light therapy wand because it gives you the power of a pro-level facial right at home. It's got red light therapy that helps fade discoloration, micro-currents that stimulate facial muscles and lift skin, and therapeutic warmth to decrease redness and help your skin absorb your skincare products even more. According to my girl math, that means it basically pays for itself.

    A gif of Amanda using the Solawave wand on her cheeks
    A closeup of the wand and a checklist that says
    Amanda Davis / BuzzFeed

    Solawave is a LGBTQ-owned small biz based in Los Angeles. 

    Here's what BuzzFeed editor Amanda Davis has to say about it: "This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine and the difference in my hyperpigmentation is honestly mind blowing. The tone of my face is much more even and the dark circles around my eyes have nearly disappeared. Essentially, it's like a mix of a jade roller (which I already love using anyway) and an LED mask in one...with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!) and it will really absorb the benefits when used with the wand. I only use it once every other day (at night) and it's super relaxing. My skin is always ✨glowing✨ the next day!"

    Get it from Amazon or straight from Solawave for $149 (available in four colors). 

    20. Or a color light therapy mask that can adjust your skin's specific needs with the click of a button. Looking for some anti-aging properties? Red light. Trying to clear your breakout? Blue light. Want to balance and even out your skin tone? Green light. Reviewers are raving about how smooth, bright, and bouncy their skin looks! What's even better is that you can just sit back, grab a book or watch some TV, and have some ~me time~.

    reviewer wearing an LED face mask
    Four-part image showing a reviewer's skincare progress over 3, 5, and 8 months

    This mask offers seven LED colors, all ranging in different skin benefits! It is recommended that you do sessions three to five time a week for 15–25 minutes.

    Check out this user's review of it in this TikTok.

    Promising reviews: "When I first got this, I started using it every night for 20 minutes with a level five energy on the red light setting and started noticing real results. Clear skin, smaller pores, overall better appearance. With consistent use you will start seeing results! Definitely a splurge purchase but if you are a skin junkie like me, it’s worth it!" —Katie McCulloch

    "TWO-YEAR UPDATE: 10/10, my skin is SIGNIFICANTLY clearer and brighter when I use my mask regularly. I have very sensitive acne prone skin and this refines my pores and keeps my breakouts at bay! I also notice smoother and healthier glow. LOVE THIS MASK!" —Scott

    Get it from Amazon for $150.89.

    21. Fenty Beauty's Gloss Bomb Universal Lip Luminizer, because everything Mother Riri touches is gold. The best part about this? It feels as good as it looks, leaving you with all the explosive shine and *none* of the stickiness.

    Fenty Beauty lipstick with creamy texture smeared in the background, showcasing the product for shopping purposes
    Close-up of a model's glossy makeup look, focusing on shimmering eyeshadow and shiny lip gloss
    Sephora

    Promising reviews: "This feels amazing on your lips! So many cute shades! This is a little bit pricey but this will last you like nine months if you use it every day. Worth splurging because it lasts long and feels SO good on the lips." —sephorashibe

    Get it from Sephora for $21 (available in eight shades).

    22. Or a lightweight, moisture-coating Laneige Lip Glowy Balm packed with murumuru (a palm native to the Amazon) and shea butter, making it the perfect daytime partner in crime to the cult-favorite lip sleeping mask. Be careful using this around your besties, because they *will* be asking if they can have some.

    Assorted skincare products with fruit slices and gummy bears arranged on a pink background
    Close-up of a person wearing glossy lip makeup and a butterfly pendant necklace

    Check out how all the colors look when applied in this TikTok!

    Promising review: "Yes, it's a pricy lip gloss. I splurged on one of these and a lip mask, just to see what all the hype is about and...it's valid. Very valid. Ridiculously valid. This lip gloss goes on thick like a luxe gloss, but smooth like an oil. Lots of slip on the lip and absolutely zero stickiness. It also lasts for hours where most lip gloss is gone with one sip of water. It is, seriously, the best lip gloss that I've ever used." —DarlingBlueEyes

    Get it from Amazon for $19 (available in four scents).

    23. A reviewer-beloved Soft Pinch Liquid Blush from Selena Gomez's Rare Beauty because although a natural, glowy look is gorgeous year-round, there's something about spring that has me reaching for baby pink. This delivers long-lasting, buildable pigment in your choice of dewy or matte finish and lends you a healthy lil' flush if your skin's been counting down the days until it can see the sun again. 

    an open tube of the red liquid blush
    Close-up of a woman smiling with braided hair, wearing minimal makeup and a white top

    This Latine-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!

    Promising review: "I can finally blush! Blush is one of my favorite products., and this one makes me want to do the Snoopy dance. It’s so pretty! If you have a red undertone, it looks so natural. A little goes a long way, so the price is worth it because you can use one for a whole year." —Eurydice2

    Get it from Sephora for $14+ (available in two finishes, three sizes, and 17 shades).

    24. Briogeo exfoliating shampoo, a.k.a. what all dry scalps need for preventing flakes and buildup! It features a perfect blend of charcoal (to detoxify the scalp) and coconut oil (to moisturize and prevent dryness). Plus! It's got a cooling mixture of tea tree and peppermint oil that not only smells ~delightful~ but also soothes itchiness and helps balance scalp pH.

    Close-up of a reviewer's hair with visible dandruff flakes
    Close-up of a reviewer's hair with visibly less dandruff

    Briogeo is a Black- and female-founded hair care brand by Nancy Twine.

    Promising review: "My scalp had extreme dermatitis and was dandruff and scaly for like the past three years. I tried EVERYTHING including sleeping w olive oil in my hair, apple cider vinegar, every type of shampoo at the drug store… you name it. I finally found a cure and I’m so happy. After first wash I could see improvement and after a week, healed. Worth every penny. And smells great too!" —JoAnna Pupillo

    Get it from Amazon for $15+ (available in three sizes).

    25. Sol de Janeiro Brazilian Bum Bum Cream that has such a delightful scent, it might just make you ditch your perfume altogether. Enriched with caffeine, guarana extract, and coconut oil, this miraculous little jar of cream will help tighten *and* smooth your skin like nobody's business.

    Hand holding a jar of Brazilian Bum Bum Cream with visible branding and text
    Before and after images of a person's thigh using Sol de Janeiro Bum Bum Cream

    Promising reviews: “This smells super amazing! Not usually one to splurge on a little canister for somewhat expensive price but this is worth it! Will be buying big canister next time! Very appealing scent ;)" —Claire

    "I never buy expensive beauty products for myself. This is the one exception. I got a little sample tub of it as a freebie, and I fell in love with it. It smells absolutely incredible, and the scent lasts for hours. Not only is it extremely moisturizing, but it's fast absorbing, which is perfect for someone like me who works with her hands all day. Plus, you don't have to use a ton of it at a time, so the tubs last a long time! This stuff is ABSOLUTELY worth the price, and I couldn't recommend it more!" —Starr

    Get it from Amazon for $48.

    26. A luxe Medicube facial device — a high-tech K-beauty tool (which is used by Hailey Bieber!) that'll help you truly elevate your whole skincare game. This helpful little tool stimulates your skin to create electro-passageways so your skincare penetrates more deeply, leaving it plumper and brighter. Now you'll *actually* be able to achieve that "glass skin" look that you were hoping to get from that $50 serum you splurged on.

    I *highly* recommend watching this TikTok, where the creator's 45-year-old mom (who looks unbelievably youthful) is using this device along with her other skincare products (mostly from Medicube, a Korean brand) to help them soak in for maximum effect! Psst: You can get the other products mentioned in that vid on Amazon too if you're interested in replicating her routine: the Deep Vita C pads, The Lab's hyaluronic acid toner, the Deep Vita C serum, the peptide eye cream, and the collagen jelly cream.

    The reviewer whose before/after is shown above used the device once a day for almost two months, and is wearing no makeup in either pic.

    Promising review: "Best splurge! This device definitely helped me with product absorption, and I have seen such a huge difference in my face since starting to use it. I no longer have flaky, dull skin & my pores definitely look a lot better since they're more hydrated now. When I wake up in the morning after using this device, my face feels light instead of heavy from the previous night's skincare. I definitely think it's worth the $$$ if your skin doesn't easily absorb your products like mine (I have sensitive, dehydrated skin and only use a toner, serum, and moisturizer for my routine)." —K

    Get it from Amazon for $265

    27. A daily lash serum that'll make your mascara step twice as easy because it'll make your lashes longer and stronger within just a few weeks. You'll be resisting the urge to flutter your lashes like a cartoon character every time your S.O. walks by in no time.

    three panels showing a reviewer's lashes over the course of three months
    a reviewer holding a tube of the serum

    Promising review: "I was skeptical about buying this at first because there are so many false advertised lash serums, but I decided to try it and HOLY- It's so easy to use and is lasting me a longggg time. My lashes have gotten so much longer and thicker...possibly even double?! It's 100% worth every penny and I'll definitely be purchasing again!" —idb

    Get it from Amazon for $24.99 (available in two styles). 

    You having a proper self-care day with all your ~luxurious~ beauty products: