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I Tried Customized Haircare Products And Here's The Scoop

Try the line for yourself with the promo code BF2020 for 20% off your first order!

by
Function of Beauty
by Function of Beauty

Brand Publisher

,
Alexandra Schlagel
by Alexandra Schlagel

Alexandra Schlagel

Hey! My name is Alex. I'm a branded writer at BuzzFeed, and a recent goal of mine is to up my haircare game.

In case you missed it, over the summer I tried Function of Beauty shampoo and conditioner FTFT. I was a big fan, so when FoB asked me to try out their complete line of customized products, I was obviously in!

Alex Schlagel

The goods: purple shampoo, custom conditioner, leave-in treatment, hair mask, and hair serum. Each item is fully customized for my unique hair needs! And honestly, I think I deserve a medal for taking such a Insta-worthy pic.

I've been using these products for a couple weeks and here are my thoughts on each...

During the winter months, I like to get highlights since my hair can't get the natural sun-kissed look it can during the summer. So I thought this was the perfect time to switch up my five hair goals and try their purple shampoo.

Via functionofbeauty.com, Alex Schlagel

Besides updating the goals of my shampoo and conditioner, I opted for some different color combos and even tried a fresh scent: cherry blossom! Not to brag, BUT I've had a few people tell me that I smell nice.

Purple shampoo is formulated with purple pigments that help reduce brassy tones and restore color to highlighted, bleached, gray, or balayage hair. My custom conditioner had the same goals as the shampoo, and I made it a matching purple...because I'm artsy like that.

Alex Schlagel

I instantly noticed that my hair was brighter after the first few washes! And to prove that I’m not crazy, a few coworkers asked me if I had gotten my hair colored recently. LOL, THOSE FOOLS! Nope, I just washed it. Not to mention, the purple shampoo and custom conditioner helped with my non-color related goals as well. My hair has been breaking less and holds a lot more volume after blow-drying.

Japanese sake is a key ingredient in this mask to help hydrate and deep condition damaged hair. THAT'S RIGHT, sake isn’t just for drinking! Turns out sake has some pretty amazing hydrating properties.

Function of Beauty

The formula also contains jojoba ester oil to reduce hair breakage and protect against heat damage. And in true Function of Beauty fashion, you can customize your haircare goals, color, and scent.

Most hair masks I use have to sit for 20-30 minutes, but I only had to leave this in for 5! That's great if you want to give your hair a quick refresh before an important event, like a date or before the pizza delivery guy gets to your house.

Alex Schlagel, Function of Beauty

I use the mask every other week and it makes my hair feel sooooo soft and smooth. If your hair is extra dry, you can even use this in lieu of your regular conditioner. 10 OUT OF 10, WOULD MASK AGAIN.

This serum is customized to your personal haircare goals, but includes a base of magical oils that help contain moisture, combat frizz, and create glossy locks.

Alex Schlagel

This serum DOES. IT. ALL. Key ingredients include sunflower oil to add shine, jojoba oil to smooth hair cuticles, argan oil for moisture, and annatto oil to protect your hair.

The main benefit I got from the serum is that it was able to tame my insanely annoying baby hairs, or as I call them, "pokies."

Alex Schlagel

I use a small, penny-size amount of serum after curling my hair, and it helps keep everything in place and lookin' shiny! Seriously, I use this every morning now.

This post-shower treatment is super lightweight and helps smooth and protect your hair from tangles. Plus, it gives an extra boost to your custom goals.

Alex Schlagel

I literally haven’t used leave-in conditioner since I was probably 7. It takes me back to when I was on the swim team and my mom used it to detangle my hair nest.. Ahhh, I can smell the chlorine now. But I was pleasantly surprised how lightweight it is! After washing out my shampoo and conditioner, I apply a bit of this treatment to the ends of my wet hair before brushing and it really tackles the tangles.

That's all, kids! Overall, I would recommend giving the entire Function of Beauty line a shot. Not every product is perfect for everyone, but if it changed a leave-in conditioner skeptic like myself, it's worth a try. Get 20% off your first order with the promo code BF2020!