Watch This Man Transform Into An Entire K-Pop Group
Watch BuzzFeed's Eugene Lee Yang transform into a Korean boy band by becoming five different K-Pop group members through the power of makeup, hair, and wardrobe.
K-pop (케이팝), or Korean popular music, is a global entertainment phenomenon. Watch BuzzFeed's Eugene Lee Yang's K-pop music video debut as he's transformed into an entire Korean boy band:
View this video on YouTube
With more than a hundred new bands debuting each year, it's important for bands to refresh their image and have new songs on the music charts.

This means that bands can may completely change their hair color, fashion and concept frequently.
Pictured above: BIGBANG's visual concept during their "Alive" period.
K-pop stars partner with several famous designers from Korea and overseas. These collaborations show a symbiotic relationship between artists and designers, and allow for a lot of experimentation in K-pop fashion.

Idols also endorse specific brands by wearing their clothes in magazine shoots, music videos, interviews, in social media posts, and as part of their "airport fashion."
Pictured above: 2NE1's leader CL is known to wear Jeremy Scott's designs on the red carpet.
K-pop agencies film multiple music videos for each new album. Video concepts range from serious and mature to bubbly and flirty.

Many K-pop music videos have at least 3-4 wardrobe and set changes.
Pictured above: the four different looks and sets of Girls' Generation's "I Got A Boy" music video.
The K-pop idol group system assigns particular roles to individual members that distinguish their talents. Not all K-pop groups contain the following types of members - these are just the ones that most commonly appear.
Most of these archetypes also apply to female groups.
Pictured above: five members of Super Junior from their music video "Mr. Simple."
Leader Examples: G-Dragon (BIGBANG), Zico (Block B), Suho (EXO)
Main Vocalist Examples: Xia Junsu (JYJ), Jonghyun (SHINee), Jung Yonghwa (CNBLUE)
Maknae Examples: Sehun (EXO), Zelo (BAP), Yoon Sanha (ASTRO), Taemin (SHINee)
Visual Examples: Jaejoong (JYJ), Minho (SHINee), Siwon (Super Junior)
4D Examples: Eric (Shinhwa), Yesung (Super Junior), Kiseop (U-KISS)
Main Dancer Examples: Taeyang (BIGBANG), Eunhyuk (Super Junior), Yunho (TVXQ)
Rapper Examples: Rap Monster (BTS), Zico (Block B), T.O.P (BIGBANG)
Foreigner Examples: Bobby (iKON) grew up in Virginia, USA; Nichkhun (2PM) is from Thailand & the U.S., Jackson (GOT7) is from Hong Kong
This video was produced in association with the Haikus With Hotties 2016 Calendar which will feature Eugene's K-pop transformation!
The calendar also features Godfrey Gao, Freddie Wong, Dante Basco, Yen Chen, Randall Park, and Chris Dinh.
All proceeds go to the KoreAm Audrey Foundation, supporting Asian American journalism and Asian Americans in entertainment.