The hair slayage is real, y'all, and it knows no gender...
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Hair stylist David Dang was excited to create with our guys to bring out their new, elevated look.
Edward cited the stigma for men to not care about their hair as the reason for why he never changes it, but he was interested to see how it would affect him emotionally.
Richardson had never colored his hair because of his conservative upbringing, and described himself as the "boring one" in his group of friends.
Luis mentioned that seeing guys with awesome hair on the street and on social media had inspired him to try something different.
And Yoshi, besides being nervous about how the entire coloring process works, was most pumped about looking like a video game character.
Edward chose to take his dirty blonde locks to a dark brunette.
As a blonde, people sometimes made snap judgments about his personality when they first see him.
Edward before...
...and Edward after.
Edward was absolutely amazed by his new look and immediately discovered a newfound confidence.
From the golden boy to a tall, dark, and handsome man.
Richardson wanted to turn his black hair into a platinum blonde, because even though blondes don't scientifically have more fun, choosing to be one means you're going to try.
He's also always thought that he could rock this color, even though...
Richardson before...
...and Richardson after.
After taking a moment to get used to his new look, Richardson loved it and said he supported men changing the standard by having fun and dyeing their hair whenever they damn well please.
From the dad of the group to the coolest of the bunch.
Luis loved the idea of going from dark brown to purple lilac. David adored this new hair movement of embracing every color of the rainbow.
Luis' reason was simple: He just fucking loves purple.
Luis before...
...and Luis after.
Luis thought it was the most fun he's ever looked and said his new color accurately represented his personality.
From an everyday man to a magical unicorn.
Finally, Yoshi wanted to go "granny," meaning taking his dark black hair to a stunning silver gray. David mused that the gray hair trend was proof that any color — even what was once considered a sign of aging — can be rocked.
He was not prepared for the intensity of the full-day bleaching and toning process but took it like a champ.
Yoshi before...
...and Yoshi after.
It took several minutes for Yoshi to recognize himself, but after he did he loved his new, anime-inspired look and was already thinking of new colors he could experiment with.
Granny hair isn't only for girls #grandpahair.
In conclusion, all four men agreed that it was a fantastic experience and would definitely color their hair again in the future.
So men, what's stopping you from trying something new with your 'do?
A transformation-only version of this video.