So you know Michelle Phan? The incredibly brilliant self-made businesswoman who launched a beauty channel with over 8 million subscribers?
Well, she recently launched a brand new collection via her beauty company EM Cosmetics!
The collection is beautifully packaged bc Michelle Phan, of course, and it consists of two eyeliners and eight matte creme lipsticks. I tried them ALL to see if the collection was worth it for fellow makeup addicts.
I really wanted to see if the applicators lived up to the claims, so I tried a fine, open triangle with the felt tip and a bold wing with the brush tip.
If you like bolder lines and/or you don't have the fine motor skills of an ~artiste~, I'd recommend the brush. But if you like to experiment with lines and really go in on the eye art, I'd suggest the felt tip. It really just boils down to what kinds of lines you prefer and how good you are at liner.
Next I tried the lipsticks, or Infinite Lip Clouds as they're called. The formula claims to be a "velvety, air-whipped crème" with lasting color and a matte finish.
I tried all eight shades, and I was most impressed at how creamy and soft they felt on my lips. They weren't drying, and the color payoff was pretty solid even though the site says they wear like a stain. I was also amazed at the nice range of nudes. There's for sure a nude here for every skin tone. Good looking out, Michelle!
My personal favorite shades were Faded Clementine...
...And Ultramarine Violet, which I wore to dinner and got several compliments on!
My overall thought of the lipsticks? Pretty good! I do feel like they could use a little improvement on the formula, however. It takes a few swipes for an even application, and the wear could last a little longer. After I went H.A.M. on a poor chicken dinner, I didn't have to completely reapply Ultramarine Violet, but I did have to do some touching up.
So is Michelle Phan's new collection worth it?
It's worth it if...
* You really, really love cool new makeup.
* You're a packaging snob!!!
* You want some good quality eyeliner with fluid and precise application.
* You like matte lipsticks that don't dry out your lips.
* You're all about supporting dope woman-owned businesses.
It's not worth it if...
* You aren't that into makeup.