back to top

Here's What Kim Kardashian's New Makeup Line Looks Like IRL

*sets KKWBeauty reminder for Wednesday at 9 a.m.*

So last week, reality star Kim Kardashian West blessed makeup addicts everywhere when she announced the launch of her very own makeup line, KKW Beauty.

@kkwbeauty / Via instagram.com

She didn't release any pics of the collection, but the announcement alone was enough to get fans ready and excited.

To kick off the weekend, though, the brand's official Instagram dropped several pics of the collection and revealed that the first release would be the Crème Contour and Highlight Kits, retailing at $48 each.

Instagram: @kkwbeauty

And literally who better to come out with contour kits than THE one and only contour queen herself, KKW?!

@kkwbeauty / Via instagram.com

There are four kits, and the shades are Light, Medium, Dark, and Deep Dark. Each kit comes with a dual-ended contour stick AND a matte and shimmer highlight stick! Here's what the packaging looks like...

@kkwbeauty / Via instagram.com

...And here are the swatches that look like a delicious variety of chocolate cake frostings.

@kkwbeauty / Via instagram.com

West took to Snapchat to swatch each kit so fans could see what they look like IRL. Here's Light:

@kimksnapchats / Via instagram.com

Medium:

@kimksnapchats / Via instagram.com

Dark:

@kimksnapchats / Via instagram.com

And Deep Dark:

@kimksnapchats / Via Instagram: @kimksnapchats

The kits are officially available Wednesday, June 21, at 9 a.m. PT on KKW Beauty, and we're REALLY excited about them!

ET / Via giphy.com
Connect with As/Is