What I love most is the shade. It's literally the perfect red! Also, the formula isn't drying at all. It glides on effortlessly and dries matte, but it doesn't cake or crack like so many other formulas. And when it comes to staying power, it lasts through my meals... and I eat like a prisoner who just got home from a 12-year bid.
The little boy peeking his head in the background is my three-year-old nephew.