44 Amazing Black And Latinx-Owned Brands You Won't Be Able To Stop Shopping

    Keep it in la familia.

    by Essence Gant, Daniela Cadena, Patrice Peck
    BuzzFeed

    Our beauty team Essence, Dani, and Patrice put together this list of black and Latinx-owned brands, and separated them by category: Beauty & Grooming, Style, and Lifestyle. Get your shop on, and stay woke!

    1. Andre Walker Hair

    instagram.com

    Veteran beauty pro Andre Walker styled Oprah's hair for 30 years before launching a luxe haircare system for dry, curly, kinky, textured and relaxed hair. Each product is custom-formulated to nourish, fortify, and perfectly style your precious tresses.

    Price range: $9.99–$19.99. Shop here.

    2. Bevel

    BEVEL @bevel

    This review via Buzzfeed Beauty Editor @TheEssenceOf_ proves Ladies use and love Bevel too! https://t.co/tmw4zvuvvK

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    Bevel was intended for male grooming, but after all the rave razor reviews, our beauty editor Essence tried it on her bikini line and now she only waxes during bikini season! They also make this fancy trimmer.

    Price range: $9.95–$199.95. Shop here.

    3. Bolden

    instagram.com

    This skin care brand has a facial line and Shea oil collection. It's also worth noting that they make an SPF moisturizer that doesn't leave a white cast on brown skin!

    Price range: $17.50–$29.50. Shop here.

    4. Danessa Myricks

    5. Fenty Beauty by Rihanna

    6. Form

    instagram.com

    Because we can never have too much healthy hair care. Here are all the common harsh chemical ingredients you can find in a lot of hair products but NOT in Form.

    Price range: $5–$49. Shop here.

    7. Karen's Body Beautiful

    @karensbeautiful / Via instagram.com

    These simple, yet effective hair and body products are all-natural, contain nourishing ingredients, and come in the most decadent scents like Chamomile Sage and Creamy Coco Mango.

    Price range: $10–$16. Shop here.

    8. The Lip Bar

    instagram.com

    Lipstick that lasts? Check! Lipstick that'll have people on the streets begging for the deets? Check! Essence's favorite shade is Bawse Lady.

    Price range: $12–$14. Shop here.

    9. Loquita Bath and Body

    instagram.com, instagram.com

    Loquita Bath and Body makes vegan and cruelty-free bathbombs that are Instagrammable AF.

    Price range: $5–$25. Shop here.

    10. Luv Scrub

    11. Marjani Beauty

    Loving this list, but wishing there were an online store full of black-owned beauty brands? Well, that's what Marjani beauty comes in, offering top brands like AJ Crimson, Gold Label, Girl + Hair, and even an exclusive curated holiday beauty box.

    Price range: $8–$42. Shop here.

    12. Mented Cosmetics

    instagram.com

    Nude makeup should resemble your actual skin color, not someone else's, right? That's why Harvard b-school grads KJ Miller and Amanda E. Johnson created Mented Cosmetics, a one-stop shop for vibrant lipsticks, luscious lip glosses, and shiny nail polish.

    Price range: $12.37–$45.00. Shop here.

    13. Nevermind Cosmetics

    Instagram: @nevermindcosmetics

    Miami natives and cousins, Vanessa Enriquez and Marivette Navarrete, wanted to create makeup that empowered their customers whenever they wore it. Their lipsticks are inspired by the '90s, and they come in velvet matte and shimmery shades.

    Price range: $3–$20. Shop here.

    14. Nyakio

    instagram.com

    Nyakio Kamoche Grieco, a first generation American, put all her beauty secrets from Kenya and other parts of the globe into her skin care line. The line includes cleansers, moisturizers, oils, exfoliants, and masks, and you can it at Ulta.

    Price range: $22–$49. Shop here.

    15. Pai Pai

    instagram.com, instagram.com

    Pai Pai is a Mexican lipstick brand that celebrates its love for Mexico. Art and beauty come together in each Pai Pai lipstick, as their packaging is designed by a different Mexican artists. They have liquid lipsticks, semi matte, matte, and lip kits.

    Price range: $13.55–$77.22. Shop here.

    16. Reina Rebelde

    instagram.com, instagram.com

    Our beauty & style writer Dani keeps professing her love for Reina Rebelde because she thinks everyone should know about this wonderful makeup brand that celebrates Latinx culture. Not only that, but their makeup is A M A Z I N G. She's personally a fan of their red lipstick, gold gloss, and brow pomade.

    Price range: $10–$37. Shop here.

    17. RizosCurls

    instagram.com, instagram.com

    RizosCurls is a hair line created by Julissa Prado, who always struggled to find the right product for her curls when she was growing up. The line includes shampoo, conditioner, and curl cream for all curl patterns.

    Price range: $12.99–$45. Shop here.

    18. Scotch Porter

    instagram.com

    One of BuzzFeed's product expert Treye Green SWEARS by Scotch Porter, and we've never seen his beard have a bad day. The brand features products for beard, skin, and hair, and they even carry masculine wipes.

    Price range: $5.99–$99.99. Shop here.

    19. Unsun Cosmetics

    instagram.com

    Contrary to popular belief, black and brown folks should be protecting their beautiful melanated skin from sun damage. Founded by Katonya Breaux (aka Frank Ocean's mom), Unsun Cosmetics carries clinically-tested, allergy-tested tinted sunscreens and lip tints made specifically for us.

    Price range: $12–$29. Shop here.

    20. Wvrthy

    21. Adorned By Chi

    @adornedbychi / Via instagram.com

    Adorned By Chi makes it clear that their apparel is for everybody, all sizes and gender identities, and that's why we love them!

    Price range: $13–$51.50. Shop here.

    22. The Royal House of Wraps

    Patrice Peck

    Whether you're rocking one for the culture or for the style (or both!,) you can never go wrong with a bright, bold, colorful headwrap. And if you're thinking "cute, but I have no clue how to wrap one," here are eight super easy cheat sheets to help get you started.

    Price range: $12–$55. Shop here.

    23. Beads Byaree

    beadsbyaree.com

    You'll never have to worry about somebody else wearing the same shit as you with Beads byAree. The brand carries apparel, but it's their unique, hand-crafted jewelry that sets them apart.

    Price range: about $17–$200. Shop here.

    24. Clandestina

    clandestina.co, Jlabradordeu / clandestina.co

    Clandestina is the first Cuban brand to sell online to the rest of the world. It's also Cuba's first clothing brand, and a unique collective of designers, artists, and creators. Every product they sell is designed by a team of artists based in Old Havana.

    Price range: $28–$40. Shop here.

    25. Coloring Pins

    instagram.com

    Coloring Pins has a pin and patch for just about every occasion and moment relevant to the black experience. Take this "Mama, I finally got McDonalds money" pin for example.

    Price range: $5–$18. Shop here.

    26. D. Piper Twins

    instagram.com

    If you're big on detail and fit, D. Piper Twins is about to be your go-to for online shopping. Essence said that everything she's ever gotten from them fits to perfection, and the prints are out of this world!

    Price range: $25–$290. Shop here.

    27. Grass Fields

    instagram.com

    Prints on prints on prints. It's a proven fact that you will immediately feel yourself as SOON as you step into a Grass Fields jumpsuit or maxi.

    Price range: $30–$176. Shop here. You can change the currency from GPB to USD at the top of the page.

    28. Green Box Shop

    instagram.com, instagram.com

    Green Box was created after its founder, Kayla Robinsion, couldn't find any social justice tees so she decided to make them herself. Their mission is to spread awareness one stylish tee at a time.

    Price range: $10.99–$18.99. Shop here.

    29. Hanifa

    instagram.com

    The clothing and shoe brand, as seen on Ciara and Cardi B, makes knockout pieces that are still comfortable. These PAAAAAANNNNNNNTS!!!

    Price range: $89–$579. Shop here.

    30. HGC Apparel

    Tin Jun Gu

    You see this face?! That's how happy this Black By Popular Demand sweatshirt makes our beauty writer Patrice! And this is only ONE of the many dope, unapologetically black pieces made by HGC Apparel.

    Price range: $2.99–$74.99. Shop here.

    31. Made by Malyia

    madebymalyia.com

    This is one of our absolute favorite jewelry brands as of late because you can go super minimalist, or layer it all on but still not look like you're doing too much. Essence has had her pieces for almost two years now, and they're still good as new.

    Price range: $20–$295. Shop here.

    32. Malaika Apparel Co.

    malaikaapparel.com

    Malaika Apparel is just a cool-ass brand, to be frank. Their tees and sweatshirts make you look effortlessly fly, which is always the goal. The Fist of Solidarity crewneck is a fan fave!

    Price range: $5–$45. Shop here.

    33. Sammy B.

    34. Splendid Rain Co.

    Splendid Rain Co.

    Tired of hearing folks complain about having to visit their racist relatives over the holidays, designer Olatiwa Karade made this bold AF sweatshirt and others like it. They sell out FAST tho, so make sure you cop with the quickness.

    Price range: $20–$25. Shop here.

    35. TLZ L'FEMME

    36. Tnemnroda Eyewear

    Patrice Peck

    Extravagance. Excellence. Extra. These are just a few of the words that come to mind when Patrice thinks about Tnemnroda Eyewear. They've seriously got a style for EVERYONE!

    Price range: $30–$250. Shop here.

    37. Alma Aromatherapy

    instagram.com, instagram.com

    The Miami-based brand uses the healing properties of plants for spiritual and medicinal purposes. All their products are organic and chemical-free. Their roll-on oils are Dani's personal favorites ("God knows I rub their lavender oil all over when I'm stressed"), and their clay mask makes her skin feel nice and bright.

    Price range: $5–$22. Shop here.

    38. Ameerah Lynn

    ameerahlynn.com

    Ameerah Lynn is a small online shop with the cutest trinkets: jewelry, bamboo spoons, and these cute little catch-alls to store your paper clips... or the thousands of bobby pins that we'd otherwise lose.

    Price range: $8–$110. Shop here.

    39. Breakups to Makeup

    instagram.com, breakupstomakeupshop.com

    The accessories and apparel company founded by Angelique Velez is perfect for anyone who loves and appreciates makeup. Their makeup bags are cute, relatable, and the perfect place to store our most precious possessions: makeup. I mean...even Cher approves.

    Price range: $5–$42, shop here.

    40. By Ms James

    bymsjames.com

    Hallmark is cool and all, but it's hard finding a card that perfectly sums up what we're REALLY tryna say. Enter By Ms James, the card company that just gets us. Holiday, birthday, sympathy; they got something for everything.

    Price range: $5–$25. Shop here.

    41. Frida Pop Up

    fridapopup.com

    Frida Pop Up is a collection of art made by women inspired by Frida Kahlo. With every poster, each artist describes how the Mexican artist affected their craft. This curated collection of Fridas will only be around until Christmas this year, so hurry up and get yours!

    Price range: $20– $80. Shop here.

    42. Peralta Project

    peraltaproject.com, peraltaproject.com

    The Peralta Project was started by M.Tony Peralta, a former graphic designer who always manages to put a cool touch on Latino culture. You can find anything from pins to baby onesies on his website.

    Price range: $13–$65. Shop here.

    43. Soapbox Theory

    shop.soapboxtheory.com

    We low-key/high-key want one of these children's lunch boxes from Soap Box Theory. The brand has a range of lifestyle products for all ages that make us feel seen.

    Price range: $3–$25. Shop here.

    44. Zahira Kelly

    shopzahirakelly.com

    Zahira Kelly is a Dominican indie artist and writer who created this line to celebrate and support marginalized women and femme-identifying people of color.

    Price range: $5.99–$79.95. Shop here.

    HERE'S TO BUILDING TOGETHER!!!

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