back to top
Music

Frank Ocean's Video For "Nikes" Dropped And It's So Fucking Beautiful

Worth the wait.

Posted on

Frank Ocean released his visual album Endless a few days ago, but on Saturday he released the video for his song "Nikes," and it was worth the damn wait.

"I interpreted the song as a stream of Frank’s consciousness," director Tyrone Lebon told The Fader.

Apple Music

And that stream of consciousness includes tributes to A$AP Mob's A$AP Yams, Pimp C, and Trayvon Martin.

Apple Music

With very powerful lyrics to match the visuals:

A nod to the Heaven's Gate cult.

#FrankOcean referenced the Heaven's Gate cult in his "Nikes" video.

Images alluding to classic cultural moments.

American Beauty, 1999 (Sam Mendes) // Nikes, 2016 (Frank Ocean)

And just some really striking shots that you will want to replay on a loop.

Apple Music

People have a lot to say, like the fact that there's plenty of nudity (and it's beautiful, glittery, nudity, as well):

πŸ’― The new video for Frank Ocean's #Nikes from #TyroneLebon has finally dropped πŸ’― Watch on 🍏 music or boysdontcry 😱

The feeling while watching can be a bit overwhelming:

Life-changing, actually:

It's just a really big day and a totally incredible video.

More, please!

Apple Music