Combine Quality Web Design And SEO To Optimise Your Marketing Strategy
Most people assume that there is no connection between web design & SEO. But in real sense, without proper and well-thought out SEO practices, it is very difficult for even a magnificently designed website to attract visitors. It is imperative that website owners integrate strong search engine optimization practices into their web design. Indeed, SEO plays an important role in determining the overall value of a website. We all know that search engines rank websites using complex algorithms that take into account various criteria. Among the most crucial criteria considered is the quality of web design.
It goes without saying that quality web design goes hand in hand with relevant SEO practices. If you want more visitors to find and come to your website, you must invest time, effort and money into quality web design an search engine optimization. This is the only way to attain sustainable growth and success of your business or brand. With that said, there are several things you can do to ensure that your SEO practices are in line with your website design. When you combine quality web design and proper SEO practices, you get a comprehensive marketing strategy that will rival the best in the world. Implementing the perfect combination of website design & SEO is not an easy task. Most of the tasks and processes involved require the input of trained and experienced professionals. This means that your in-house staff may not always have the necessary skills and ability to integrate SEO into web design. But, it's not totally impossible. Here are some of the things you should consider doing:
Think Mobile
If you are truly determined to attract visitors to your website or blog, you need to seriously think about optimizing your pages for mobile browsers. This is one of the initial steps you need to make in your web design approach in order to align your marketing strategy with your SEO practices. SEO is all about pleasing search engines. One of the best ways to please search engines is to make your website easily accessible from most devices and that include portable or mobile devices like smartphones and smart TVs. If your website is not mobile-friendly, it will definitely get a low ranking on search results. Mobile devices are the preferred way of using the internet in today's world. Because of this, it is very important to ensure that your website is both accessible and responsive on mobile browsers.
Friendly URLs and Links
It is highly recommended that you use friendly or easy to remember URLs and links when designing your website. Doing this allows page names to easily indexed by search engines. On top of this, users are able to memorise or remember specific links to various pages on your website without much trouble. Your URLs play a very important role in how users get to your website. If the are looking for a specific page like the 'services page' or 'about us page', they should be able to get to these pages with a lot of ease and convenience. Using friendly URLs and links makes this possible.
Always Keep Your Website Content Up To Date
It goes without saying that internet users are always looking for the latest and up to date information they can find on a specific subject. Websites that offer the most current information are generally ranked higher than websites with outdated information. Mind you, information can get outdated in the virtual world quite quickly. Because of this, website owners must strive to keep the content on their website pages fresh, unique and up to date. Doing this attracts more visitors. Websites that are not updated frequently experience shortfalls in traffic to a point where no one even visits the sites for months.
Loading Speeds
Not many people like waiting. Patience is a virtual that not many people have. With that said, websites that take too much time to load discourage users from visiting them very often. Your web pages loading times can significantly affect the number of people who come to your website. On top of this, loading time is one of the main criteria used by Google when ranking websites on search results. This means that if you have hosted your website on a slow or congested server, your search engine ranking will definitely take a hit. Also if you have designed your website poorly or filled it with tons of unnecessary stuff causing it to slow down, your search engine ranking will also be negatively affecting.
Always make sure that all images on your website load promptly. Other times on your website that you should check for lag include JavaScript code, social media buttons, plugins and banners. Anything that slows down your website or delays the loading process should be eliminated.
When you combine quality website design and SEO, you end up with a comprehensive marketing strategy that will propel you to the stars.
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