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    51 Exceedingly Useful Products From Small Businesses On Amazon You Might Not Know About

    This airplane tray pocket cover is going to make you look like the savviest traveler of all time.

    1. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Get a two-pack from Amazon for $8.91

    2. A set of fast-acting Keurig cleaner pods you can simply put through a cycle on the machine to get rid of all the crusted-on grinds and residue that are *definitely* affecting the taste of your coffee, even if you haven't noticed over time.

    Quick & Clean is a small business that specializes in coffee machine cleaning products. 

    Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

    Get a set of six from Amazon for $9.95.

    3. A delightful little tool called the Bug Bite Thing that suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.

    A BuzzFeed editor's arm with a bite on it
    Rebecca O'Connell / BuzzFeed

    Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products. 

    This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).

    Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few times to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends.  Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe

    Get it from Amazon for $9.95 (available in three colors). 

    4. A hands-free (rotating!) phone mount designed for use on all airlines — not only can you mount it to the tray table of an airplane seat, but to the arm of a chair or any flat surface, so you'll be able to stream content easy as pie wherever you roam. Reviewers have used it on everything from their car dashboards to carry-on handles to office desks to bedside tables. 

    A phone mounted to the back of an airplane tray table using a black clip device
    Same device used to prop a phone up on a flat table surface

    Perilogics is a small business creating hyper-functional tool holsters and bags for carrying your stuff on the go. 

    Promising review: "I bought this nifty gadget about six months ago for a multi-leg, ultra long-haul trip and it more than held up the entire duration. I was able to finagle it to fit the tray tables on different planes and like others, I find the height just nice when clamped onto a stowed tray table. It also works on my roller carry-on handle during layovers." —Earendil

    Get it from Amazon for $12.97.

    5. A bottle of Angry Orange pet odor eliminator that's working OVERTIME — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit. 

    reviewer photo of dog next to bottle of the cleaner
    before and after image of a pet stain removed from a carpet

    Angry Orange is a small business that specializes in home cleaning products. 

    Check out a TikTok of Angry Orange in action. 

    Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterwards." —Amazon Customer

    Get it from Amazon for $14.20 (available in two sizes).

    6. A set of safe-locking magnetic duvet clips to keep that sucker in the duvet cover where it BELONGS instead of sagging to the bottom of your bed like a sack of fluffy potatoes. You can pin these securely to duvets up to ten pounds in weight and then easily remove them with a magnetic key when the cover needs a wash. 

    a clear circular pin pressed into a duvet cover pinning the duvet in place
    model showing the process of pinning and using the magnetic key to unpin the duvet
    Amazon

    Checkout a TikTok of the duvet clips in action. 

    Pinion Pins is a small business specializing in home improvement products. 

    Promising review: "I was super worried about if I would have enough of the Pinions, and I totally do! My duvet is kinda thick and the Pinions pierced through with no problems! Plus with a little extra room if I had some extra layers. I REALLY like how you have to have the magnet tool to pull them apart. Absolutely no moving! Don’t walk, RUN TO BUY THIS. I also like how unnoticeable they are." —Abigayle Mishler

    Get a pack of eight from Amazon for $17.95

    7. A weekly pill organizer designed with push-through silicone lids to easily organize your pills at the beginning of the week, meaning you don't have to spend a bunch of time rooting through pill boxes and trying to remember the timing of them each morning.

    the pill organizer with slots for night and day of each day of the week that can be removed from the base
    model pushing pills into the silicone holes of the pill organizer
    Amazon

    Sagely is a family-owned small business founded by husband-and-wife team Ellie Glazer and Ivor Miskulin, who spent three years designing the ideal, stress-free pill storage solution. The silicone lids are super secure, but also designed for gentle and easy opening and closing to account for users with dexterity issues.

    Promising review: "Love this thing!!! I'm only 30 and didn't want an old lady pill box... and this one was modern and cool. The little slots to push in pills is fantastic and the containers are very large. It keeps my huge vitamin pills on either side and could fit over 10 large ones if needed. Love this thing. Worth the price and looks like it'll last forever. I do wish the magnets were stronger. They just keep them in place but will slide off if bumped. I assume this is helpful for people with arthritis. It's an easy fix. I take down one days worth of pills, set it on my counter and now I'm not too lazy to take my pills!" —Chicken McNugget

    Get it from Amazon for $34.99 (available in four styles). 

    8. A set of Wad-Free pads to ensure that your sheets stay separate from each other in the dryer and come out fresh, dry, and unwrinkled instead of looking like they got into a wet cotton brawl. 

    the wad free pads attached to a bed sheet
    Amazon

    Wad-Free is a small business established in 2020 after the founder Cyndi Bray self-taught computer-aided design to create the pads.

    Promising review: "THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine for forever. I was super skeptical of these, but I tried it, and it works as advertised! It’s a little on the expensive side IMO, and that’s kinda holding me back from purchasing a second set, but they really do work." —StrangerThings

    Get a set of two from Amazon for $19.99.

    9. "Pizza Pack," aka a pizza storage container so handy you'll wish you bought one MOONS ago. Instead of wasting foil or trying to shove a pizza box into the fridge, you can use this collapsible container to stack up to five leftover slices on top of each other — it's even designed so the slices won't stick, *plus* it's totally microwaveable, so you can reheat all the slices at once without moving them. 

    A triangular storage box with a pizza slice in it
    The side of the storage unit showing its depth to fit more slices in it

    Pizza Pack is a small business that specializes in sustainable food storage solutions. 

    Promising review: "It's always a pain to put away leftover pizza. It never seems to work. UNTIL THIS PRODUCT!!! I am very happy with my purchase. It's easy to keep the pieces separate from others and you don't have a large bulky box letting your crust dry out. You can use it for one piece or several — it is very easy to expand. The best part is that it is very easy to clean. Storing the Pizza Pack when not in use doesn't take up a lot of space either. Try it." —B. Cirincione

    Get it from Amazon for $24.99 (available in eight colors). 

    10. A height-adjustable tray table that's part desk, part meal tray, and alllllll convenience. People who work from home swear by this lightweight option as a "mobile desk" around the house, parents swear by it as a makeshift TV stand when kids are watching shows on laptops or tablets, and its ease as a bedside or couchside table *cannot* be overstated. 

    Small gray tray table with two legs holding a can of coke
    The table in white pulled up over a reviewer's legs

    Table-Mate is a small business that specializes in height-adjustable table trays. 

    Promising review: "This table is exactly what I was looking for to be able use my mouse and keyboard for the computer while working from home. It’s plenty stable and easily moved to the side for storage or when I need to get up from the chair. I also use it as my lunch table and to hold my iPad when not on the computer." —sleuneberg

    Get it from Amazon for $45.99+ (available in four colors). 

    11. A universal stroller cup holder to change the game for anyone who has a rotation of Too Many Beverages at the tips of their fingers at all times. This secures quickly and easily to strollers, grocery carts, the back of car seats, bicycles, Pelotons, collapsible chairs, and even bags in mere seconds, so you can take your Starbies and LaCroixs wherever you roam. 

    A white silicone cup holder wrapped around a stroller handle holding a water bottle
    pink version wrapped around a peloton
    White version strapped to a Target cart

    Check out a TikTok of the universal cup holder in action. 

    Ryan & Rose is a family-owned small business that specializes in parenting and home products. 

    Promising review: "This is the best invention ever! Our stroller does not have a cup holder, now I can hold my drink or my phone/keys/sunglasses. I also bought two more so our boys can keep their water bottles in one spot since they lose them all the time. I’ve put them in the house and I’ve hung them in the car. I think I need 10 more of these things. Must have product." —Healthnut

    Get it from Amazon for $18.99 (available in 12 colors). 

    12. A slim magnetic stove shelf that quickly and securely fastens right on the top of your stove so you have easy, immediate access to tools and seasonings and anything you need to get your inner Food Network on while you're listening to podcasts and vibing. 

    a stove with the shelf along the top and spices sitting on it
    Amazon

    StoveShelf is a US-based small business that specializes in stove shelves for various sizes of stoves. 

    Check out a TikTok of the StoveShelf in action.

    Promising review: "There was no set up...Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!" —Amazon Customer

    Get it from Amazon for $35.59 (available in three sizes and in three finishes). 

    13. A DogBuddy pooper scooper to make the process a whole lot more seamless and, TBH, less gross. This comes with built-in poop collection bags so when you use the scooper, it automatically bags it up out of sight. Reviewers especially love it because you can use it several times on a walk, and it hooks neatly to leashes! 

    Check out a TikTok of the DogBuddy scooper in action. 

    DogBuddy is a small business specializing in pet care products including bowls, mats, and scoopers. 

    Promising review: "I normally don’t leave reviews but this is amazing! It’s easy to use and saves so many dog bags if you’re taking a number of dogs on a walk because you don’t need to open a new bag for each poop. It also makes the whole process a lot less gross. I would 100% recommend this for dog walks and even picking up poop in the backyard. It holds a lot more than you’d think!" —Joslyn Cavitt

    Get it from Amazon for $14.99+ (available in four colors and two sizes). 

    14. A Crack'em egg cracker and spoon rest reviewers swear by for getting perfectly cracked, shell-free eggs every time. A lot of parents in particular mention how great it is for kids to use when they're baking and cooking as a fam! 

    the spoon rest
    before and after photo of messy egg on left and clean egg on right
    Amazon

    Crack'em is a veteran-owned small business established in 2013 that specializes in family-friendly kitchen accessories. 

    Check out a TikTok of the egg cracker in action. 

    Promising review: "I absolutely cannot believe I'm doing this. I got this because I am ALWAYS having to pick out the shell when I crack an egg, whether for breakfast or my baking. Since buying this, I have cracked dozens of eggs without ANY shells in it. To say I am happy is an understatement. If you don't have one you should rush to get one. We are going to get them for wedding gifts when we know that the couple loves to do their own cooking. Kudos to whoever thought of this. It works perfectly, every time." —Edwin Myers

    Get it from Amazon for $11.99 (available in six colors and three-packs).

    15. A set of laundry detergent sheets — these super effective sheets are not only convenient to use compared to bulky liquid detergents, but way more eco-friendly. You can even split them in half for smaller loads! 

    Model holding small box of detergent sheets
    Amazon

    Laundry Club is a family-owned, veteran-owned small business established in 2019 that specializes in eco-friendly cleaning and laundry alternatives. 

    Promising review: "At first I was skeptical. How can this little sheet clean as well as my Gain? It just took one wash to change my mind. Not only are these little guys lightweight and extremely convenient, but they clean better than the heavy jugs or the pods that I never bought because I didn’t want worry about my kid ingesting one. They are like magic, throw one in the wash and it begins to dissolve and the only thing it leaves behind is environmentally safe cleansing." —Trish

    Get a pack of 50 sheets from Amazon for $15.89 (available unscented or in Fresh Linen). 

    16. "Bacon Bin" so all the grease left over from your bacon has a home (read: does not clog your unsuspecting sink). Then you can easily store it in the fridge to cook with later, whether you're frying up bacon-greased veggies, burgers, or even (be still my baconified heart) grilled cheeeeeese. 

    bacon grease being poured into the red bacon bin, which is next to a plate of bacon
    Amazon

    Check out a TikTok of the bacon bin in action. 

    Talisman Designs is a small business that specializes in at-home cooking and entertaining products. 

    Promising review: "This thing is awesome. Big enough to hold plenty of grease without taking up a ton of space. I keep mine in the butter compartment of my fridge next to the butter. I poured the grease right from the pan, still very hot right into it, and popped the lid on and put it in the fridge. Next time I needed some grease, I scooped some out with a spoon, no muss no fuss. Much better than the glass jar I was using. My only warning is if you get it out when people are visiting keep an eye on it. It's so cute and so good at its job everyone will want one." —John Dollard

    Get it from Amazon for $20.

    17. A set of convenient suctioning "Food Cubby" dividers to portion out plates so food, sauces, and dressings don't co-mingle — perfect for picky eaters young *and* old who would rather pretend that we don't live in a world where broccoli and mac and cheese are occasionally allowed to touch. 

    Green curved dividers suctioned to a dinner plate to separate potatoes, meat, and veggies
    Amazon

    Check out a TikTok of the food cubby in action. 

    Food Cubby is a small business specializing in family-friendly kitchen accessories. 

    Promising review: "I love these! Even as an adult, I hate my food touching. Thought they might keep things apart but not juices or things, but they really stick to the plate, and the meat juice doesn't run into the salad. It saves me from having different plates for each food. I wish I had these a long time ago." —Superbeckee 

    Get a two-pack from Amazon for $14.99. 

    18. A roll-on migraine stick made with peppermint, spearmint, and lavender oils to help you soothe away headaches, which frankly have a lot of audacity interrupting your day.

    Basic Vigor is a US-based small business specializing in all-natural migraine relief products. 

    Promising review: "I’ve had migraines all my life — I’m 31 now. I’ve been on all kinds of prescriptions that work, but make me so sleepy... I’ve been using this stick for one week now, and it’s amazing! I rubbed it on at the first hint of a headache/migraine and it takes care of it fast. I haven’t taken a prescription migraine since I started using it." —Amanda Braswell

    Read BuzzFeed's review of the migraine stick for more deets!

    Get it from Amazon for $12.95.

    19. A reusable microfiber Swiffer mop pad that reviewers love not only because it's ready for action again right after a wash cycle, but because it picks up a *ton* more dirt, gunk, and debris than the disposable mops do. Your kitchen floor is finally gonna shine ✨.

    Turbo Mops is a small business that specializes in eco-friendly cleaning products. 

    Promising review: "If you have a Swiffer Wet Jet and are tired of having to buy those mop pads I would 10000x recommend these. All you do is stick it to the bottom of your mop like you would a mop pad and mop like normal. It stays on great and even picks up crumbs better than the store bought mop pads. Once you’re done you just throw it in the wash and it’s good as new. I’m not sure if you’re supposed to dry them, but I do and they come out just fine! I love these!!" —Kate

    Get a two-pack from Amazon for $9.99 (available in multipacks). 

    Psst — if you don't already have one, you can get a standard Swiffer on Amazon for $12.97

    20. A neat-o little rolling egg dispenser to save space in your fridge *and* make you feel like you're the master of gravity itself — its uniquely angled tilt design lightly rolls a new egg forward every time you pull one out to use. 

    Two tiered egg dispenser holding a dozen eggs, six on each tier
    reviewer placing an egg in the dispenser, which rolls it down and slides it into the bottom tier

    Check out a TikTok of the egg storage roller in action. 

    YouCopia is a woman-owned small business that specializes in home storage solutions. 

    Promising review: "Here it is! The best egg container on Amazon! How can I say that? Easy! Engineering! The slight tilt angle on the bottom of the container that the egg drawer sits on forces eggs to lightly roll forward, keeping all your eggs in the front, and never in the back, where you don't need them. It's super easy to use, so easy to clean, comes apart and can hold a full can organizer on top without issue, so no issues with sturdiness. It can easily hold 14 large eggs. Easily one of my favorite purchases." —Karingen

    Get it from Amazon for $16.54

    21. A 52-week tear-off meal planning pad with space to plan all your meals in advance, plus a weekly shopping list you can grab and take to the store with you.

    Check out a TikTok of the weekly meal planning pad in action. 

    Sweetzer and Orange is a small business specializing in planners, stationery, and educational products. 

    Promising review: "The magnet is great, sticks to fridge very well, does not slide or move. Perfect for planning meals and adding needed grocery items to the right side. Then you just tear off the right side and head to the store. This has made our family meal planning so much easier!" —SandyBeach

    Get it from Amazon for $8.99 (available in two styles). 

    22. A foldable, slip-resistant "Sink Topper" you can use to massively increase the counter space by your tiny sink and achieve the Mega Efficient Bathroom of your dreams. Bonus: not only is this heat-safe for all your styling tools, but it has a textured surface designed for you to clean your makeup brushes right on it. 

    Sink Topper is a small business that specializes in household-friendly organizing mats. 

    Promising review: "I was introduced to this item through TikTok and they weren’t joking when they place certain videos on your 'for you page,' because they knew that I NEEDED THIS. It is super helpful for small sinks and I love the material. It doesn’t slide around, it’s wide enough for all my (at the moment) bathroom needs and I can easily fold it up and take it anywhere with me." —Allie West

    Get it from Amazon for $24.99+ (available in three colors and two sizes). 

    23. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

    Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use Cerave rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sydney

    Get it from Amazon for $12.

    24. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. 

    The clear balm in a container
    A reviewer with a full face of makeup and an after image with it fully taken off

    Juno & Co. is a small business specializing in personal care and skincare products. 

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.24

    25. A doctor-designed Oogiebear nose and ear cleaner to help safely get into those tiny (sensitive!!) little nooks and crannies without accidentally triggering a baby meltdown. It includes a scoop that's large enough to ensure it doesn't go in too deep, and gentle enough that it won't cause a fuss. 

    Oogiebear is a US-based, woman-owned small business specializing in baby nasal and oral care products. 

    Here's what former BuzzFeeder Chandni Reddy says: "I'm probably the only one who is unreasonably excited about this bear tool. But it's one of those things I didn't know I needed, until I bought it and realized how handy it is. I haven't used it to clean ears, but use it daily to to fish out crusty/gooey boogers from both my kids' nosies. The scoop end removes dried boogers and the loop end lassos sticky snot. (TMI, sorry)."

    Get it from Amazon for $12.95.

    26. A Saucemoto dip clip that lets you enjoy the sweet, delicious freedom of dipping your fries into ketchup at a red light without cosplaying as that red light when the ketchup ends up all over your lap.

    sauce dip clip
    reviewer dipping waffle fry in sauce being held by clip

    Saucemoto is a small business established in 2018 that specializes in unique car accessories. 

    Promising review: "How did I go so long without one of these??? The Saucemoto was my first 'TikTok Made Me Buy It' purchase and I have no regrets. It clips easily to my car's vent and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that's holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.)" —Pleasure Pamela

    Get set of two from Amazon for $9.99.

    27. A pair of shredder claws to carve all your meats up faster than Wolverine can blink, giving them the perfect consistency for sandwiches, tacos, and (mostly importantly of all) chip dips.

    Bear Paw Products is a US-based small business established in 1993 that specializes in grilling tools and accessories. 

    Promising review: "My pork shoulder always tastes good, but I'm too lazy to pull or chop it properly. These claws really made short, pretty easy work of that job. I used them just as described: I put the meat on and took it off, cut off a portion, dug in, and started pulling. You can make your pieces as big or small as you like. Much easier than with a fork or knife. They just work. I think, after writing this, I'm going to go put a shoulder on right now." —Edwin C. Kebschull

    Get it from Amazon for $14.99 (available in four colors). 

    28. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and, in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    DrTung's is a US-based small business that specializes in oral care products. 

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these, but here I am, AMAZED!! I recommend it. True game-changer!" —Aliyah Lofton

    Get it from Amazon for $7.64

    29. A set of Solemates heel protectors so you can comfortably stand at weddings, graduations, and impromptu Hot Girl Walks through the park without sinking so far into the mud that *sighs* you're decidedly five-foot-four again.  

    people wearing the solemates on their heels in the grass
    model wearing heels showing the heel caps attached
    Amazon

    Solemates is a US-based small business specializing in shoe care products. 

    Promising review: "I purchased the narrow pair to wear with some high heels to my friend's wedding as a maid of honor. I also purchased some for the bride. These are amazing and did not pop off once! Everyone was asking me how in the world are my heels not sinking into the grass. They didn't notice the clear protectors until I pointed them out. This invention is genius and I definitely did not sink into the grass! Totally worth it, especially if you have expensive heels that you do not want to ruin! As for the bride's expensive shoes, they were definitely saved!!!" —swt caroline

    Get them from Amazon for $8.94+ (available in two sizes).

    30. An Airplane Pocket tray cover designed to slide seamlessly over an airplane tray to create an instant, deeply convenient hub — this comes with a number of pockets so you can keep track of all your devices, snacks, and other odds and ends without rooting around for them in the gross back pocket or your carry-on the whole flight. Bonus: this bb is an excellent way to prevent touching a germ-y tray, and it's fully machine washable. 

    Model sliding black cover over a tray, which hangs with pockets the model puts a snack, laptop, and other devices into
    Reviewer image of tray with a pocket on it holding all their stuff

    Check out a TikTok of the Airplane Pockets tray table cover in action. 

    Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

    I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves! 

    Get it from Amazon for $29.99. 

    31. A delightfully practical Stojo collapsible travel cup (with a straw!) you can use to drink coffee or water on the go — reviewers love that it collapses to a teensy, easy-to-store size, and that you can easily reheat it in the microwave, unlike other travel mugs. 

    A small pink coffee cup with a lid
    The coffee cup folded to the size of a hockey puck

    Check out a TikTok of the Stojo collapsible cup in action. 

    Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics. 

    Promising review: "I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup." —ViciousCycle

    Get it from Amazon for $19.95+ (available in four sizes and 24 colors). 

    32. A "Cup Claw," which is a GENIUS invention that will spare you so much laundry drama if you own a lot of bras or sports bras with pads in them. This snags onto them like scissors so you can easily squeeze them back into that itty bitty bra hole and then spread them back out evenly, no muss, no fuss. 

    Model using a purple scissor like tool to trap a bra pad and slide it into the bra and fan it out
    Model holding purple scissor with bra pad wrapped around it
    The Cup Claw / Via www.tiktok.com, The Cup Claw / Via www.instagram.com

    Cup Claw is a US-based, family-owned small business specializing in fashion tools. 

    Promising review: "After so many lost bra pads, this has been a lifesaver. Instead of feeling immense amounts of frustration, trying to get the pads back into place, this works like a breeze. It is simple to use, effective, and takes a lot of stress out of life. If you are tired of fighting with pads to get them smoothed out and back into place I highly recommend this." —Wesley I. 

    Get it from Amazon for $14.99

    33. A Scrub Daddy sponge holder designed *specifically* to suction to the side of your sink and cradle your favorite smiley sponge, so it air dries faster, stays cleaner, and helps minimize clutter on your counters. 

    A white suctioned plastic piece with indents jutting out like a smiley face
    A smiling sponge held in the sponge caddy

    Storage Theory is a small business that specializes in unique storage solutions for every room in your home. 

    Promising review: "Finally a nice place to keep my Scrub Daddy. Holds great on the side of the sink. The suction power is strong for its size, and it rotates with ease. This is a good holder for the price." —Luis peralez

    Psst — you can get a Scrub Daddy sponge here on Amazon! They are extremely beloved by TikTokers because they're mildew-resistant, dual-sided with different scrubbing textures, and designed with a smile that lets you more easily clean utensils. 

    Get it from Amazon for $10.99

    34. An enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes.

    Check out a TikTok of the laundry spray in action. 

    Puracy is a Texas-based, family-owned small business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

    Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

    Get it from Amazon for $7.99.

    35. A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~ you get from hanging out in the heat.

    A model applying the balm to their inner thigh
    Model applying it under their bra
    Amazon

    BodyGlide is a small business that specializes in chafe-preventing personal care products. 

    I swear by this to the point where if I can't find it in the morning of a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

    Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

    Get it from Amazon for $8.99.

    36. A set of four biodegradable, machine-washable Swedish dish cloths — they're super absorbent and designed with a blend of cotton and wood for easier scrubbing. Each one of these can replace over a DOZEN paper towel rolls. The Brawny paper towel man is shaking.

    Skoy Enterprises is a woman-owned, California-based small business established in 2007 that specializes in unique kitchen items. 

    Promising review: "I saw these on TikTok and had to order them as I love products that reduce my carbon footprint! I am very impressed and recommend 100%!" —Emilia

    Get a set of four from Amazon for $7.99 (available in 17 color variations; also available in sets of two, eight, and ten). 

    37. A set of energy-restoring shower steamers for days when you wake up and you just can't even. These are made with grapefruit, cocoa orange, and citrus essential oils to give you a quick jolt *much* more relaxing than that rude alarm clock of yours.  

    Body Restore is a small business that specializes in cruelty-free bath products made with natural essentials. 

    Promising review: "I kept seeing this product pop up on TikTok so I decided to buy a pack and I'm SO GLAD I DID! These smell so good and are a perfect way to relax while in the shower. I now recommend them to everyone I know!" —Merry

    Get a pack of six from Amazon for $9.99 (available in multiple packs and styles). 

    38. A splurgeworthy detachable leather Bandolier crossbody iPhone case so handy you'll use it in everyday life, too — this way you always have your phone at your fingertips without actually having to hold it, which is important when you're trying to take quick pics or pull it out for transactions in stores! This also features a subtle wallet to conceal cash and credit cards. 

    A black crossbody wallet-shaped bag with a phone inside of it, plus a front flap open to reveal a credit card
    A model with the crossbody phone bag slung across their shoulder and torso
    Amazon

    Bandolier is a small business that specializes in crossbody bags for fashion and utility. 

    Promising review: "Worth the cost. So perfect for daily use, vacations, theme parks and hikes. Not having to dig through my bag/purse to snap a picture, check my phone and get my ID/credit card out is so nice and easy. The quality is unbeatable!" —Angeleno4Life

    Get it from Amazon for $98 (available in seven different iPhone models and three colors). 

    39. The iconic Alleyoop Pen Pal, which features four quick, easy-to-use products in one tiny package. Each of the three pens comes with a curated color palette of four retractable colors to touch up brows, eyeliner, lips, and highlights, so you've got an entire quick makeup arsenal in the palm of your hand. 

    GIF of Jasmin pushing down the lip liner function of the  pen
    The four functions of the pen being used on a model
    Jasmin Sandal / BuzzFeed, Amazon

    Alleyoop is a woman-owned small business that specializes in functional makeup products. 

    Here's what former BuzzFeeder Jasmin Sandal has to say about it: "I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touchups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already-overflowing makeup bag!"

    Get it from Amazon for $17.50 (available in two shades).

    40. pack of dumbbell exercise cards perfect for anyone who has access to equipment but no idea where to start?? If you're suffering from the fitness version of writer's block, let the cards decide your fate. This pack comes with 50 different comprehensive exercises that are easy for beginners to understand, and challenging enough to make anyone feel the 🔥. 

    Model bends in push-up position with black dumbbells in front of line of exercise movement cards
    pic of reviewer's hand next to an exercise card that says

    NewMe Fitness is a small business that specializes in fitness accessories for strength training, weight training, and yoga. 

    Psst — if you're not a dumbell fan, you can also try out cards for bodyweight movements, gym equipment, and resistance bands.

    Promising review: "There are simply NO words to describe how awesome these cards are! NewMe Fitness has created a comprehensive set of cards that are the perfect size and with a readable font size. The portability is great! The ability to create individual stretching regimens for any fitness goal by mixing and matching the cards is stellar! This is my very first card pack, but I will be purchasing the whole lot in the coming months." —Natalie Nicole 

    Get it from Amazon for $21.75+ (available in 19 volumes).

    41. A convertible standing desk riser because you may not be able to control the figurative ups and downs of your work day, but you sure can control the literal ones. This lets you easily swap between sitting and standing positions depending on the flow of your day (read: how many meetings that could have been emails) so you can always be working as efficiently and comfortably as possible. 

    A white two tiered desk riser holding a keyboard on one shelf and a laptop and monitor on the higher one above it
    The same riser holding up a monitor on a desk in black

    Tech Orbits is a small business that specializes in desk converters and office accessories. 

    Promising review: "I've been looking at these for months and finally decided to buy one. Super happy with my purchase. I didn’t want to replace my entire work desk so I opted for this. The entire unit slides up and down easily. Plenty of room around the monitor for speakers, pens, notes, even a fan. easily assembly. Not too heavy. I’ve really enjoyed being able to stand at my desk. I’ve been struggling with lower back pain and standing more seems to be helping. I find myself wanting to stand more often than I thought." —halaly

    Get it from Amazon for $169.99+ (available in three colors and four styles). 

    42. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. 

    A package with a rolled up pillow and separate memory foam that can be added to the pillow
    The white pillow fluffed up with a dog sleeping on it

    Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

    Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

    Get it from Amazon for $72+ (available in two sizes and three shapes). 

    43. An easy-to-use heated beard straightener you simply comb through your beard like a magic wand to groom your beard in a single stroke, no beard oil required. It's made with anti-scalding tech and three different heat levels, so it works with all hair types (and can also double as a hair straightener!). 

    Reviewer with curly beard
    Reviewer with beard straightened by straightener

    It also comes with a wooden comb and a travel bag. 

    Arkam is a small business that specializes in personal care and grooming products. 

    Promising review: "I purchased this item because I have a short/medium beard that’s more often curly than not. Looked at similar items that cost three or four times the price of this one. I have had this comb for a couple of weeks now, and it’s working beautifully. I normally use it to straighten my beard before trimming this making a more even cut. Even if I keep it curly after, the trim just looks better." —Laz

    Get it from Amazon for $23.65 (available in two sets). 

    44. A set of cleverly-designed DrainWigs to catch all the hair before it clogs in your drain and summons a swamp monster (and an expensive plumber 😬). 

    the drain wig inside a drain
    person putting the drain wig in a shower drain
    Amazon

    Promising review: "I didn't even think about my shower drain being such a problem with hair. We have a relatively new shower and the drain was starting to be slow, but not really a problem because the pipe has a long drop. I was watching Shark Tank and thought maybe I need to check this out. Wow, there was a lot of hair to clean! Three long-haired girls in the house! I started using this and it pulled all sorts of hair out. We change it about once a month. Easy to pull out and no breaks or rust. I keep buying!" —Kindle Customer

    Get a pack of two from Amazon for $10.12.

    45. A set of Stretchlace shoelaces, aka the Elastigirl of shoelaces — these might look like ordinary kicks, but they're made of stretchy elastic that lets you pull your shoes on and off without retying them, easy as pie. 

    Stretchlace is a US-based small business that specializes in elastic shoelaces. 

    Promising review: "I saw these on Shark Tank, so decided to try a pair. They are AMAZING! These are in shoes that I wear for workout classes that involve plenty of stepping and cardio... my shoes do not slip or feel loose at all, but stay as snug as if they had traditional shoelaces. No more loose shoestrings, no more tying, and untying. What a great invention! Hey you little kids with velcro fasteners, move over! Grown-up laces are here!" —Leah

    Get them from Amazon for $10.99+ (available in 15 colors and in round laces). 

    46. A pain-free detangling brush designed for *all* hair types, wet or dry, so you can brush through knots and tangles without worrying about hair breakage. Bonus: this comes with a travel brush so you can tame your mane on the go! Your poor scalp is like "please and thank youuuuu." 

    Reviewer brushing their long hair with a pink brush
    Two green brushes — one handled and regular-sized, the other a compact circle shape for travel

    Promising reviews: "I’ve been using this brush for at least 10 years and I’ve had to re-purchase it a couple of times because I lose them over the years. This is my third time purchasing it and I loved to see this cute little set in a different colorway. My hair is 4c and I’ll be using this brush for the rest of my life as long as they keep making them!" —DD

    "I've tried a few detangling brushes recently and been very underwhelmed. But this is the ONE! Amazing detangling both wet and dry, and the perfect brush for brush-styling my 3a curls with the right amount of tension. I use the travel size in the shower for distributing conditioner through my hair and found that it makes an amazing scalp scrubber as well!" —KD

    Get them from Amazon for $16.95 (available in three styles and more brush options here).

    47. A set of Glovestix deodorizers that absorb moisture and eliminate odors so you can appropriately deal with that "ruh roh" sensation of pulling sports gear and shoes out a gym bag and realizing they are, in fact ....... *quite* ripe. 

    glovestix laying on grass surrounded by various sports equipment
    Glovestix inserted in various shoes
    Amazon, Amazon

    Glovestix is a woman-owned small business specializing in odor-eliminating products for sports gear and shoes. 

    Promising review: "I'm a beer league hockey player whose habits about airing out my gear after a game go back to when I played hockey as a kid — when I just stuffed everything into the bag, zipped it up, and left it in the garage until the next game. My wife suggested I try these, and they work! I don't put them into my gloves, I put them into the whole bag and try to move them around once or twice before I skate again. The amount of stench they remove is really impressive. The company's customer service is also outstanding. Highly recommended!" —Ross

    Get a set from Amazon for $29.99.

    48. A set of DEET-free handy mosquito-repelling bracelets you'll definitely want to invest in this spring and summer — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. 

    reviewer in pink coiled bracelet
    pack of ten differently colored wrist bands to deter mosquitos

    Cliganic is a small business that specializes in all-natural personal care products. 

    Check out a TikTok of the mosquito-repelling bracelets in action. 

    Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

    Get a ten-pack from Amazon for $9.99

    49. A super absorbent hybrid scrunchie towel that dries hair faster *without* the heat damage of drying tools. Reviewers love this as an alternative to heavier towels, particularly if they're errand-running with wet hair. 

    Reviewer wearing microfiber towel scrunchie
    Reviewer wearing microfiber scrunchie

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Promising review: "I ordered this because I was sick of keeping a towel on my head for so long while my hair dried, and if I didn't have a towel, my shirt was soaking wet from my hair after a shower. For reference, I had very long, thick hair and it takes a while to air-dry — and I'm so happy I found this scrunchie! It's a lot bigger in person than it looks in the image, which is great because it covers more of your hair to help dry it. No more heavy towels on my head or tight towel wraps." —Meghan

    Get it from Amazon for $11.99+ (available in five colors)

    50. A bottle of jetted tub cleaner so easy to use that literally all you have to do is run your bathwater, pour in the cleaner, and run your jets.

    Oh Yuk! is a small business specializing in cleaning products for tubs, dishwashers, and coffee machines. 

    Promising review: "This stuff is magic! We've lived in our home for four years now and had never used our jetted tub. One day last week I decided I needed a nice long soak, filled up the tub only to discover the water was rusty and yellow (SICK). I looked up online what the best way to clean a jetted bathtub was and Oh Yuk came up over and over. Now I know why, this stuff is a miracle worker! We ran it through our tub several times until it was clear. We were so impressed, I purchased another bottle for my sister-in-law who is moving into her new house next week as a house warming gift. You will not be disappointed." —Kimmy D

    Get it from Amazon for $17.84.

    51. bagless, touchless stationary vacuum to suck the gunk on your floors right up instead of wrangling with a dustpan full of hair clumps that keep falling out or a heavy vacuum cleaner. Why lug a vacuum around when you can get the job done with a lightweight broom instead? 

    the gray and black bagless, touchless vacuum on a tiled floor next to broom
    GIF of reviewer sweeping dust into bagless vacuum

    EyeVac is a small business that specializes in vacuums for home and commercial use. 

    Promising review: "Saw it on TikTok and knew I had to have one. I hate cleaning but get annoyed with the clumps of dog hair and bits of things on my kitchen floor. I usually just vacuum my tile with the vacuum which is a pain. This thing is so easy to just sweet things into and it sucks them right up. Sure, it's more expensive than my actual vacuum, but I've only had it three days and have used it two times." —Amazon Customer

    Get it from Amazon for $129 (clip the $15 off coupon on the product page for this price; available in seven colors).

    Reviews have been edited for length and/or clarity.