We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Fun fact: Amazon has an "Internet Famous" section curated with TikTok-viral products. Here are a few of the current ones so beloved by reviewers that they are *definitely* worth the hype:
1. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in two shades).
2. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them!
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G
Get it from Amazon for $12.99 (also available in multipacks).
3. A popular, super affordable pair of adorable pair of strappy support sandals made with a memory foaming yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity.
Promising review: "These are the best flip-flops I've ever worn. They are padded and have nice arch support. I have flat feet, and these really helped to ease my foot pain. They are cute, and the colors are true to the pictures. I ordered my normal size, and they fit great! I will be ordering more." —Ashley Russell
Get it from Amazon for $15.99+ (available in sizes 5–11 and 29 styles).
4. E.l.f. Power Grip Primer, aka a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time.
Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom
Get it from Amazon for $9.41.
5. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $18.39+ (available in women's sizes XS–XXL and 21 colors).
6. TruSkin Vitamin C Face Serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but this cult-fave blend of vitamin C, hyaluronic acid, and vitamin E has over 93,500 5-star reviews on Amazon, and dozens of reviewer photos that prove the hype is more than earned.
TruSkin Naturals is a small business that specializes in skincare products.
Promising review: "TruSkin Vitamin C Skin Serum has been nothing short of a revelation for my skincare routine. From the very first application, I could tell this was a game-changer. The serum’s lightweight, non-greasy formula delivers a powerful punch of hydration and brightness to my complexion. Over the weeks, I’ve noticed a significant reduction in dark spots and an overall more even skin tone." —Maxpower
Get it from Amazon for $19.77.
7. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum, which finally answers the question of, "What if a high-quality priming moisturizer could also punch the UV right out of the sun??" This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun's rays.
Promising review: "I've gone through several sunscreens to wear with make-up and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection." —Emily Haynes
Get it from Amazon for $14.12.
8. A buildable Lego cherry blossom reviewers love for a small but thoughtful way to add a touch of whimsy to their floral displays, or to gift to a fellow Lego enthusiast as a cheerful lil' pick-me-up.
Promising review: "Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase and they all seem to fit nicely together." —Jeremy Moeller
Get it from Amazon for $11.99.
9. A set of retro-style rounded square aviator sunglasses to make you look like you fell out of an '80s action movie, but in the chicest way possible.
Promising review: "These sunglasses are so great, I love them. They are super lightweight, and they look amazing on. The shape and fit are perfect, and they are very comfortable. They are great because they are so inexpensive you don't have to worry about them, but they also are well made and good quality. Highly recommend if you want a nice pair of sunglasses that don't cost a fortune." —Amazon Customer
Get it from Amazon for $14.99 (available in 15 styles).
10. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
Get it from Amazon for $8.98.
11. Marc Anthony "Grow Long" Leave-In Conditioner Spray to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we've got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
Get it from Amazon for $7.67.
12. A nine-pair set of hypoallergenic gold hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts). This gives you plenty of affordable, chic options so you can try out a different set every day of the week.
Promising review: "I'm picky when it comes to jewelry and love these. They haven't tarnished on me at all or hurt my ears, and the gold isn't tacky looking. Love the variety and you can't beat the pricing. Also, a great gift!" —Marisa
Get a set of nine from Amazon for $9.99 (also available in silver and rose gold).
13. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier against dry spots and irritants. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Promising review: "I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $17.
Psst — reviewers love how beautifully this pairs with Cosrx's lightweight snail mucin repair moisturizer as well!
14. A set of slow-fizzing ~Dreamy Lavender~ Calm shower steamers perfect for humans who are stressed out from their busy lives and, incidentally, too busy to do anything about it!! Now you can cram in some self-care as part of your regular routine by dropping this right into the shower for a quick little oasis among the chaos.
Body Restore is a small business that specializes in cruelty-free bath products made with natural essentials.
Read more about aromatherapy and stress and tension at Johns Hopkins.
Promising review: "I LOVE these shower steamers!! They smell heavenly and last through my entire shower and then some. I have them on a subscription. The scent fills my bathroom and then into my bedroom and hallway when I open the door after my shower!! I have gifted these to many friends and now they all have fallen in love with them. You won't regret this purchase!" —KhiKhi
Get a set of 15 from Amazon for $29.99 (also available in a variety pack).
15. Neutrogena T/Sal Therapeutic Shampoo, which relieves scalp build-up from dandruff, scalp psoriasis, seborrheic dermatitis, and even dry shampoo use like nobody's business. Bonus: thanks to the salicylic acid in the formula, this shampoo continues to work and provide relief hours *after* you shampoo with it. Major haircare flex.
Promising review: "This stuff really helped eliminate the dry flakes I was having. Every once in a while my scalp goes through a period where it’s just so dry and itchy. I use this stuff once and it’s drastically improved! I used to use the scented one, but honestly I really dislike the smell. When I found this scentless one I was so happy! It really works, trust me." —Amanda S.
Get it from Amazon for $6.99 (available in multiple sizes).
16. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect.
Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy
Get it from Amazon for $22.99 (available in five styles).
17. A breezy long-sleeve crochet swimsuit cover-up so versatile and chic that you'll be planning entire vacations just for a chance to show it off — reviewers especially love that this is a near-perfect lookalike for a similar, more expensive version, and that this comes in so many more colors 🌈.
Promising review: "A must-have! This cover-up is perfect! The sleeve length is dreamy. Truly, I've been looking for a cover-up like this since my teens and nothing was ever just right. If you're on the fence, just do it! Material feels nice. It is a smidge heavy to me, but it will be perfect for the evenings around the pool or on the beach." —Keirsten
Get it from Amazon for $33.99 (available in sizes S–XXL and 22 styles).
18. Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under eye bags, but on those occasional mornings where my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith
Get it from Amazon for $5.99.
19. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!)
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $11.
20. Kitsch's overnight heatless curls set designed so you can set your curls before bed, comfily sleep with your hair twisted into the soft rod, and wake up to lovely curls that you *don't* have to use damaging heat tools to achieve. These are also a lot more user-friendly than other versions on the market, since it features a more durable, flexible hold and comes with soft scrunchies to lock it in place.
This product is designed for use on all hair types. Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Honestly, I was so surprised by how well this worked on my hair. The first night, I tried it on two-day hair that was completely dry, and I still woke up with curls the next morning. The following day, I tried it after washing my hair and put it in when my hair was slightly damp, and the curls the next day were so full and bouncy. The curls have lasted really well throughout the day, and I didn’t end up having a flat spot in the middle of the back from separating the two halves of hair to wrap them. Overall, this makes getting ready in the morning so much easier, and I am so glad I have a heatless option to doing my hair now." —Megan MacGregor
Get it from Amazon for $15.98 (available in nine styles).
21. An affordable, elegant gold-plated paperclip-style necklace to instantly give any outfit a touch of sophistication without also making it a little, well, *boring*. Elegance, but with a bit of a modern edge.
Promising review: "You can't tell it's not solid gold. I've worn this every day for nearly a month, and it still looks fantastic. This is, I think, my fourth or fifth Pavoi purchase (specifically for their gold-plated jewelry) in the last year or so, and honestly, I won't order any other brand. Pavoi gives Vermeil a run for their money. The quality is that good. I've yet to have a single piece change in color, chip, or tarnish. All look just as good as the day I got them." —Candy H.
For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets!
Get it from Amazon for $14.45 (available in two finishes and five other styles).
22. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for that day. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez
Get it from Amazon for $7.58 (available in multipacks).
23. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real."
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back." —patrick hauk
Get a pack of three from Amazon for $14.97.
24. A NeeDoh Nice Cube, an *elite* sensory fidget toy for anyone who wants to add more calm into their life but with a dose of whimsy. This goo-filled, delightfully colorful fidget has a satisfying squish and weight to it, and reviewers love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean.
Promising review: "High quality and very durable! This cube is fantastic for any age and any need. The cube provides slight resistance when compressed, which is both stress-relieving and satisfying!!! Once squeezed, it quickly returns to its natural shape. A great choice!" —Joe stevenson
Get it from Amazon for $9.39 (the color is either blue, pink, or purple and gets selected for you at random!).
25. Acure Brightening Facial Scrub to help gently (and delightfully!) exfoliate and soften your skin with its unique blend of sea kelp and French green clay. Reviewers note that unlike a lot of competitors, this scrub keeps its grittiness through the cleansing, and that a little bit goes a looong way.
Promising review: "It’s a pleasant, gritty scrub that doesn’t hurt my face with salt or anything that feels like sandpaper. It’s moisturizing, exfoliating and lovely. I follow up with my skin oil, serums and moisturizer. My makeup goes on like butter. I’ll buy this again." —JBF
Get it from Amazon for $8.39.
26. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people also use it to help with dry and painful skin on their hands from handwashing and sanitizing.
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $9.99+ (available in four sizes and two bundles).
27. A convertible laptop backpack that's essentially the Hannah Montana of on-the-go accessories — this can be worn as a regular backpack for days when you're Doing The Most, or as a messenger bag on your shoulder on days when you're Hopefully Not Doing As Much. Regardless of your chaos level, this durable, well-constructed daypack features padding, a USB port, and lots of pockets to keep your stuff safe and organized.
Promising review: "This bag is very well made, and is also water resistant. It has plenty of room for laptop and papers, folders, and cords. I love that it is versatile and I can wear it on my back or carry it like a tote bag, and it’s stylish looking!" —michelle vastano
Get it from Amazon for $29.99 (available in four styles).
28. Sol de Janeiro's Hair And Body Fragrance Mist, because people are straight up so obsessed with the smell of their cult-fave Bum Bum Cream that they bottled it up for everyday, anytime use. With a delicious "sunshine" and "beachy" smell that reviewers all describe a little differently, it is for sure *the* signature scent of the summer.
Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the band wagon with this one." —Karli Bullins
Get it from Amazon for $24 (available in five other scents).
Reviews have been edited for length and/or clarity.