We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    32 Newer Products You’ll Feel Smug For Owning Before Your Friends

    These reinforced reusable grocery bags are so cleverly-designed that you can't even get mad at your BFFs for "borrowing" them forever.

    1. A "Through The Seasons" Reverse Coloring Book, which is a newer edition of the original Reverse Coloring Book that took the internet by storm — reviewers swear by this easy, calming artistic outlet to ease their anxiety, relieve stress, and unleash their inner creativity without taking up too much brainpower. 

    Cover of
    Watercolor painting of various fruits like bananas, berries, and citrus

    For those new to the concept — Instead of adding the color to these, you add the lines to create images within the colors. Sort of like a Rorschach test, but make it whimsical. 

    Promising review: "Kendra Norton’s beautiful art books, Reverse Coloring books, have changed my world! My whole life I thought I was not creative and therefore had zero artistic ability. Now this has become my favorite form of artistic expression. I turn on music and/or an audiobook and allow myself to go for an adventure outside of my mind, beyond my mind, if you will. This has become my favorite way to process through difficult emotions and experiences I’m working through." —K. DeWitt

    Get it from Amazon for $13.46

    (Psst — check out these cult-fave black fine point pens for $9.99 on Amazon for a good doodling option!) 

    2. Self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Now instead of dealing with aching feet all night, you can get ahead of the situation with some ~self care~. 

    Small pouch with two foot masks in it
    Feet propped up with two metallic foot masks on them
    Emma Lord/BuzzFeed

    Check out a TikTok of the foot masks in action. 

    I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

    Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

    Get a set of three pairs from Amazon for $11.97

    3. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024 and we deserve an affordable way to perpetually taste like birthday cake!! 

    e.l.f. lip balm tube with applicator; highlights nourishment, mess-free use, pocket-size, and scents
    three arms showing swatches of different lip balm shades with corresponding flavor names
    Amazon

    Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax

    Get it from Amazon for $4 (available in five flavors). 

    4. A set of collapsible reusable grocery bags with a reinforced bottom, which means no more rolling and squishing in the back seat on the way home. Reviewers mention how easy it is to leave these in the trunk to pop any loose items in, not just groceries! 

    Promising review: "I got tired of a collection of ratty, cheap reusable bags that were collected from various grocery stores over the years. I replaced them all with these. Excellent purchase. They are larger, sturdier, and better made than any of the bags I had in the past. They also look really nice. I will never go back to the sort of cheap reusable bags I had in the past." —David H. 

    Get a set of four from Amazon for $26.99 (clip the 10% off coupon on the product page for this price; available in three colors). 

    5. The 369 Method Manifestation Journal, which you may find helpful not just for setting plans to achieve your goals, but to better help define them for yourself. The journal explains the "Law Of Attraction" method for manifesting, and gives you 12 weeks of space to help make your goals a reality, with lines to write your manifestations three times in the morning, six in the afternoon, and nine at night. 

    Cover of 'The 369 Manifestation Journal'
    Open journal with gratitude prompts and checklist for reflection on personal growth
    Amazon

    Promising review: "This book is exactly what I needed to start my journey to a better life in 2024. This journal helped me write down my goals and mentally practice a positive outlook. I am excited for the journey ahead." —Amazon Customer

    Get it from Amazon for $9.74

    6. A pair of waterfall-style bow earrings for a look both so understated and dramatic that you'll have *everyone* on their toes when you flutter into a room. 

    Model in gold bow shaped earrings with long dangling ribbon detail
    Amazon

    Promising review: "I absolutely adore these earrings!! Ordered them for a party and got SO many compliments on them. The quality is great and they look so much more expensive than they were!!" —Charlotte Dunbar

    Get it from Amazon for $11.90 (available in six styles). 

    7. A Frostbuddy, aka the answer to any slow iced coffee drinker's prayers — you can simply pop your bevvy into this and it will keep it so cold that the ice won't melt and dilute your beloved cold brew. It's designed to fit small, medium, and large sizes in most major coffee chains, including Starbucks, Dunkin’, and McDonald’s, so it's worth the investment! 

    Two cups on a table; a disposable cup with a beverage and straw, next to a reusable tumbler
    Person holding a blue FrostBuddy insulated tumbler with a dunkin cup slid inside of it

    Frost Buddy is a small business that specializes in universal thermal-controlling drinkware. 

    It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy. 

    Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" —EHW

    Get it from Amazon for $39.99 (available in 15 styles). 

    8. Plus a Gorilla Grip car cup holder extender for anyone with mighty hydration needs — this is handier than other versions on the market because it will adjust to specifically grip the cup or bottle you put into it, so there isn't a chance of any loosey-goosiness when you hit the brakes. 

    Promising review: "Sturdy and works great! I bought this product from a different seller and the quality was not as good. My husband and I use large mason jars to put our smoothies in and travel to work with. The jars do not fit in our cup holders, way too big. But this item allows us to safely transport our drinks. Highly recommend!" —The Gadget Queen 

    Get it from Amazon for $14.99

    9. An affordable but delightfully effective lip stain set perfect for newbies to the trend or anyone who wants to experiment with colors — this comes with a range of shades for any occasion, in a formula so versatile that you can also use it for blush and even a pop of eyeshadow. 

    Lip swatches on hand and a selection of lipstick tubes displayed beside their case
    reviewer with light red lip stain

    Promising review: "The is by far the best lip stain I ever used. It’s super long lasting and it doesn’t come off when eating and drinking." —Barbara

    Get a set of six from Amazon for $7.99 (available in four sets). 

    10. A set of resealable instant purse wipes designed to gently but effectively lift dirt, grime, scuff marks, and sticky residue, so you can cosplay as a human who *doesn't* live in a perpetual state of chaos. 

    Two side-by-side views of a white designer bag with scuff marks that are erased
    Hand holding a pack of

    SneakErasers is a small business that specializes in instant and effective cleansing wipes — check out the sneaker version to refresh your kicks! 

    Promising review: "Bought these for my wife who has an extensive (and expensive!) purse collection. Got all the gunk, pen marks, etc. that come from toting around three kids and all their snacks/crayons and who knows what else. Cleaned them up very nicely and now she uses regularly after a trip to the store or restaurants where she sets them on germ filled spaces. Will be a staple in our house moving forward." —Paul

    Get a four-pack (with seven wipes per pack) from Amazon for $13.99

    11. The Period Company's reusable, high-waisted period-absorbing underwear, an affordable alternative to its $$ competitors that manages to absorb 8 to 10 tampons worth of flow 👀. Its snug, comfy, four layer design is also handy for postpartum and incontinence needs, so basically this is what happens when you give undies a superpower. 

    Woman models black absorbent underwear with descriptive arrows pointing to features; suitable for periods. Text describes cotton softness and layers
    Amazon

    The Period Company is a small business that specializes in reusable period underwear. 

    Promising review: "These are AMAZING! There’s no need to wear a pad or tampon. They absorb well and you don’t feel wet at all. They have great coverage and changed my whole experience with having a period. They are a game changer!" —Candice Anthony 

    Get it from Amazon for $12 (available in sizes XS–3X). 

    12. An UnbuckleMe car seat release tool to spare your thumbs (and poor unsuspecting nails!!) the burden of having to press into oblivion to get carseat buckles to pop open. Psst — if it looks familiar, you may have spotted it on Shark Tank. 👀

    Product image of 'UnbuckleMe', a device designed to help with seat belt unbuckling, showcasing two units in pink and blue
    Device shown facilitating the unbuckling of a child's car seat
    Amazon

    UnbuckleMe is a family-owned small business that specializes in carseat accessories. 

    It's also helpful for older kids to unbuckle themselves at the end of car rides! 

    Promising review: "I purchased this because I always struggle to unbuckle my sons from their car seats if I have nails. This has allowed me to have my nails done and still be able to do their buckles. I have two. One for the car and one for the diaper bag. It's so worth it." —VASILIY YEFIMOV

    Get a set of two from Amazon for $24.99 (available in four color combos). 

    13. Bagallini's Central Park Sling, a chic, utilitarian alternative to bulky backpacks or flimsy fanny packs. This cute lil' chaos organizer comes complete with quick-access pockets for your phone, keys, accessories, and snacks, making it ideal for your ~Hot Girl Walks~.

    Person wearing a black sling bag around their torso
    Pink version of the bag open to show the compartments inside
    Amazon

    Promising review: "I usually carry a large backpack, but it is so big and heavy, I decided to lighten my load up! This holds all I really need. I like that I can wear it in front so I can easily get to my things and keep an eye on them! I actually got it for an upcoming trip, but am using it everyday!" —Teresa

    Get it from Amazon for $98 (available in 13 styles).

    14. A mock neck power romper that is about to change the face of your entire spring wardrobe — the accessory possibilities are? Lawlessly infinite?? Put a blazer on her or a belt around her, pair her with heels or boots or sneakers, wear her to work or to brunch — she is ... that powerful. She really can have it all. 

    Model in a sleeveless black tank mock neck jumpsuit
    Reviewer in beige version of the jumpsuit, with a belt around it

    Did I mention there are POCKETS????? Because there are pockets. 

    Promising review: "Perfect jumpsuit. PrettyGarden did not fail me. The material is a perfect weight with a nice stretch. The mock neck makes dressing up this jumpsuit very easy! I would definitely recommend. 👌🏾 I purchased the black and green." —Chatonia

    Get it from Amazon for $38.99 (available in women's sizes S–XXL). 

    15. A set of washable Flat Socks, aka the ultimate no-show socks hack — you can install these soft, odor-preventing liners into the bottom of your shoe, and the moisture-wicking material will keep your feet from rivaling the swamp Shrek lives in. 

    White canvas shoe with a floral insole
    Model holding sneakers with pattered flat sock insoles
    Amazon

    Promising review: "Seriously love these, I hate wearing socks and these are so nice in my shoes. Love that they are washable, and the prints are a nice pop of color." —CRC

    Get it from Amazon for $11.65+ (available in two sizes and six styles). 

    16. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen. Reviewers also love this for keeping their straws safe from germs out here in the wild, bacterial west. 

    brown cowboy hat straw topper on a Stanley cup
    Cowboy hat straw toppers in white, pink, brown, and black

    Promising review: "So SO CUUUTE! 10/10!! good product and keeps my straw from getting bugs or getting germs on it! plus it’s really cute." —JennA

    Get a set of four from Amazon for $7.99

    17. A perfectly beach-y two-piece shorts and tank set with adorable scallop edged detail to subtly let everyone know that your mermaid era has no expiration date, thank you very much. 

    Person in a sleeveless pink top and shorts with scalloped edges
    Person in green version of two piece outfit

    Promising review: "Got this to wear to breakfast on vacation! It is breathable fabric but also lightweight and comfortable. Super stylish and a great addition to my wardrobe!" —John Boyle

    Get it from Amazon for $26.34 (available in women's sizes S–XXL and eight colors). 

    18. A lovely Secret Garden–inspired book vase for a subtle, dainty way to tell your guests, "Yes, I will be extremely unavailable when the next season of Bridgeton drops." The *decor's kiss* perfect amount of whimsy meets practicality. 

    Floral patterned book-shaped vase with
    Amazon

    Promising review: "I love this book vase. I added some silk flowers and it looks great. The size is just right on my dresser." —Rachel

    Get it from Amazon for $12.99 (available in four styles). 

    19. An Airplane Pocket tray cover that slides seamlessly over an airplane tray to create an instant, deeply convenient hub — this comes with a number of pockets so you can keep track of all your devices, snacks, and other odds and ends without rooting around for them in the gross back pocket or your carry-on the whole flight. Bonus: this bb is an excellent way to prevent touching a germ-y tray, and it's fully machine washable. 

    Model sliding black cover over a tray, which hangs with pockets the model puts a snack, laptop, and other devices into
    the pocket holding magazines and a water botttle

    Check out a TikTok of the Airplane Pockets tray table cover in action. 

    Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

    I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves! 

    Get it from Amazon for $29.99. 

    20. A Tagalong accessory parents can link to strollers, grocery carts, and backpacks to encourage kids to keep close by when they're too old for the stroller and want to maintain some independence. 

    Child holding onto a stroller using a small attached plastic hand holder
    child holding onto the strap attached to a grocery cart
    Amazon

    Tagalong Kids is a small business that specializes in family-friendly travel accessories. 

    Promising review: "Simple, but works great. My toddler wants to do things for himself. This has been a lifesaver. When he wants to walk, he can feel independent and still have a little help with balance." —Trina P. 

    Get it from Amazon for $8.99+ (available in six styles). 

    21. A miniature book hair clip that exudes some real "yeah, I was Belle for Halloween ten years in a row and I have a TBR pile of books next to my bed taller than most humans" energy. 

    Person's back with a hair clip with miniature books on it
    Hand opening the little books on the hair accessory
    Britt's Highlights/Etsy

    Britt's Highlights is a Florida-based Etsy shop established in 2021 that specializes in unique hair accessories. 

    Promising review: "This hair clip is adorable. The clasps are nice and strong, and the books are very secure. I really think this is a book lover's dream accessory." —Maggie

    Get it from Britt's Highlights on Etsy for $24.95

    22. A set of Bernie Bunny toaster tongs to stop you from playing electric shock/burn/OUCH!! roulette every time you try to retrieve something that's fallen deep into the toaster with your human hand. This is also an excellent fix for parents worrying about kids making their own toast, since Bernie is so cute that they'll be ~hoppy~ to use him. 

    Wooden toaster tongs with a bunny design next to its packaging
    Hand using wooden bunny-shaped toaster tongs to remove toast from a toaster, product named Bernie by OTOTO

    Promising review: "These are so useful at reaching into the toaster and grabbing waffles that have fallen, or bagels that are too hot, or even toast when it’s homemade bread and needs to be turned. Plus, and actually foremost — they’re ADORABLE! I love a little whimsy and the functionality these offer, with the whimsy make them a five star item!" —Dani Elle

    Get it from Amazon for $13.50.

    23. A bag of freeze-dried Sour Skittles for anyone who wants to embark on their newest candy obsession — these "cosmic crunchies" are unlike any other earthly candy you've tried before, giving a lighter, crunchier texture to Skittles without compromising on their delectable sour taste. 

    bag of colorful freeze dried skittles
    close up of the skittles showing where they are split apart from freeze drying

    Space Age Snacks is a small business that specializes in small batch freeze-dried candy. 

    Promising review: "Honestly, I didn't know what to expect going in, but I was pleasantly surprised. Skittles normally taste alrighy, but having them freeze dried really made the flavors POP, and genuinely I feel like they had more flavor than normal Skittles. (Then again, that might just be my head playing it up knowing it's a first, who knows, who cares.) Very delicious." —John Blake

    Get it from Amazon for $9.99 (and check out the rest of their freeze-dried candy for more options). 

    24. A hands-free portable phone charger that sticks right onto your phone plug and chills there so easily that you might forget it's there in the first place. This mini charger is designed to give you one full iPhone battery per charge, making it a lifesaver for busy humans, particularly ones who love traveling. 

    Promising review: "I used these several times for the past year, traveling for business and leisure. It is always a challenge to find an outlet at the airport since some airports do not offer a charging station. Using those types can also be a security risk. That's why I love using these portable chargers. They are lightweight and fit in my travel handbag/or small backpack pocket. The portable chargers take about 30–35 minutes to fully charge if dead. Once charged, they charge fast and hold a charge for many hours." —J

    Get it from Amazon for $19.99 (available in six colors and in two-packs). 

    25. A Takis Fuego AirPods case perfect for anyone who also identifies as a "snack gremlin," and wants to show off their favorite snackies as cleverly as possible. 

    Purple Takis-themed AirPods cases for regular AirPods and Pro
    Amazon

    Promising review: "Love. Fits perfectly and looks exactly like the pictures.  Couldn’t be happier with my purchase." —B

    Get it from Amazon: AirPods 2 and 1 case for $4.25, and an AirPods Pro case for $9.99

    26. A soap-dispensing "smile sponge" brush that I'm not not encouraging anyone to call the "Daddy Handle." 👀 This makes it easier than ever to get deep cleans with your favorite sponge without getting your hands dirty. 

    Smilyeez is a small business that specializes in clever cleaning accessories. 

    You can pick up a three-pack of the cult-favorite Scrub Daddy sponges on Amazon for $13.29

    Promising review: "Originally bought this to clean a shower, but instead tried it for dishwashing, and it was wonderful. Once I got it wet with warm water, it easily reached every crevice quickly and more effectively than any scrub brush I’d had. Barely any scrubbing necessary since the Scrub Daddy sponges for this product do all the work for you." —BC

    Get it from Amazon for $15.95 (available in 12 styles). 

    27. A dreamy Taylor Swift–inspired digital download you can get in all different sizes and prints to make the whole place ✨shimmer.✨ 

    Abstract art poster with geometric shapes resembling crystals, titled
    Framed poster with illustrated disco balls and
    Sweet Things Designs/Etsy

    Check out a TikTok of the aesthetic prints in action. 

    Sweet Things Designs is an Etsy shop that specializes in aesthetic digital downloads. 

    Promising review: "Brilliant print, great that you get the downloads in different sizes. Items printed beautifully." —mahnie 

    Get it from Sweet Thing Designs on Etsy: Bejeweled for $3.97, Mirrorball for $3.97, and check out a whole bunch of other options on the shop here

    28. A space-saving "tree bookcase" any book lover needs in their life, especially since your TBR is about as tall as a tree anyway. 

    Books arranged on a unique zig-zag shelf with diagonal tree-like shelves
    Tree-shaped bookshelf against a wall

    Promising review: "This bookshelf is so cute! It saves space by being tall instead of wide and the design is very neat! The quality is very nice, it’s sturdy and easy to put together yourself." —Rose Miller 

    Get it from Amazon for $59.99 (available in four finishes, and also in a smaller desk-friendly version for $39.99). 

    29. A set of self-adhesive towel grips you can apply anywhere in your kitchen, from the fridge to the walls to the insides of cabinets, for easy access to dishcloths and towels. These are especially great for parents because kids can knock into these without the "yikes!!" and knocking against a traditional towel hook. 

    Promising review: "These are great for storing in a cabinet to hang gloves and hand towels. I can also see this product being useful in many areas of your home, including the bathrooms and or bedrooms, in addition to the kitchen." —Tara Marie

    Get a set of eight from Amazon for $11.99 (available in five styles and in four packs). 

    30. A ~floating~ incense holder that isn't just designed for vibes — reviewers love this because it catches ashes and fallen incense sticks without making a big ole mess on the counter like other incense holders do. 

    Promising review: "This is very nice to use. The glass bottom makes cleanup simple. No ashes to clean up. It's a little tricky inserting the incense into the holder, but it works great and looks nice. Good buy." —Shannon Comstock

    Get it from Amazon for $9.97.

    31. A dreamy dimmable candle warmer lamp so you can waft your favorite candles throughout your space in the most aesthetically pleasing (and safe!) way possible. 

    A gold-stemmed lamp with a flower-shaped bulb shining light down on a warmed candle
    Amazon

    Promising review: "This candle warmer emits a soft light that looks beautiful coming through the glass. I love how it warms my candles making the room smell wonderful. I think this warmer may work better than just lighting my candles. I like that it has a timer option which is convenient. I highly recommend this warmer for anyone who likes candles." —win diesel

    Get it from Amazon for $29.98 (available in two styles). 

    32. An aesthetically pleasing Kindle case insert — just because you aren't judging a book by its cover doesn't mean you can't judge your Kindle by one! 

    Person holding a set of illustrated cards with various pastel and disco designs
    A Kindle case with the phrase
    Endless TBR/Etsy

    Endless TBR is a Florida-based Etsy shop that specializes in Kindle decor. 

    Promising review: "Absolutely always love my kindle inserts! Such amazing quality, fast shipping and the best customer service! :)." —Brittney Ortega 

    Psst — you'll need a clear Kindle case compatible with your version for these inserts to work! 

    Get it from Endless TBR on Etsy for $2.75+ (available in five prints and three different Kindle sizes). 

    Reviews have been edited for length and/or clarity.