1. A cleverly designed retractable window sunshade you can install on the side of your car's front window and easily fan back out in mere seconds to pop into place. No more getting into your car and feeling like you just sat yourself into lava!!
Check out a TikTok of the sunshade in action.
Promising review: "I purchased this windshield cover for our RV, it holds the heat out and covers the window completely! Well worth the money, it’s sturdy and the suction cups hold up for long periods of time!" —Allison
Get it from Amazon for $26.46+ (available in two colors).
2. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade.
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
3. A portable Chill-O-Matic Instant Beverage Cooler, aka every finicky cold bevvie drinker's DREAM. This gadget can take a 12-ounce can of seltzer, soda, or beer at room temperature and make it ice cold in just one minute. A lot of people who complain that their fridge doesn't make drinks "cold enough" also swear by this for an extra icy kick.
Chill-O-Matic is a small business that specializes in beverage accessories.
Check out a TikTok of the Chill-O-Matic in action.
Promising review: "I was so afraid of wasting money. But I didn’t. I love my sodas cold. But sometimes there’s not a cold one available, and waiting 30-40 min for one to get cold in the freezer is not always ideal. This will get your room temp can to fridge cold in 90 seconds. I let it run double that to get almost freezer cold. I wish it had a power cord. But I do appreciate the portability that the batteries provide. I can’t wait to try it out on vacationing, as access to cold sodas isn’t always available. All you need is a literally a little bit of ice." —G. Massey
Get it from Amazon for $29.99.
4. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move.
5. A portable handheld fan that's also a flashlight that's *also* a power bank for phones, all of which to say is that this tiny gadget it is officially working overtime. Travelers especially love all three of these deeply convenient functions!!
Check out a TikTok of the portable fan in action.
Promising review: "Our vacation planner suggested getting something like this for when you're waiting in line at an amusement park when the sun is out. Best advice ever, used this when we were at Disney this past year. It's lightweight and doesn't weigh you down, the fan has adjustable speeds and also includes a phone charger via USB A port and also a flashlight function. Love that it folds up nice and small, great fan that I'd recommend to anyone!" —Andrew
Get it from Amazon for $14.39 (available in four colors).
6. Coppertone Glow with Shimmer Sunscreen Spray — in other words, sun protection, but make it ✨✨✨. This takes "shine bright like the sun" to a WHOLE other level.
Promising review: "LOVE this. I no longer forget to put on sunscreen as this is part of my new routine. Love the shimmer (much more than anticipated), especially on my arms and legs. Face might be a bit much, but prevents a burn for the win." —Tawny Stammen
Get it from Amazon for $10.39 (available in SPF 30 and SPF 50).
7. A ~weightless~ liquid cream blush that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blend-able the colors are, and how soft and dewy the effect is on their skin.
Promising review: "These are so high quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni
Get it from Amazon for $9.49+ (available in 12 shades and in sets).
8. A longline sports bra so comfy, supportive, and versatile that reviewers love it both for workouts *and* errand running. Bonus — a lot of reviewers say this is an excellent comp to Lululemon "Align"!
I own this in so many colors it's truly lawless. I'm a long distance runner and these are my holy grail — supportive without being constrictive, lightweight enough to withstand sweat, and miraculously I don't chafe like I do with other sports bras. I am a huge fan of the Lululemon Align and will continue to swear by them until I die, but can only justify buying one of those a year — at this price point I was able to buy enough of these that I wear them errand running and with cute high-waisted jeans without worrying about losing them to the laundry. These also wash up beautifully and stand the test of time!
Psst — the shorts in both of these pics above are $27.99 on Amazon and I also own *those* in way too many colors and swear by them!
Promising review: "I saw these tanks all over TikTok. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" —M
Get it from Amazon for $22.99 (available in sizes XS–XL and 21 colors).
9. A chic coffee cup holder so you can carry your favorite beverage *and* answer work emails *and* text your friends pictures of cute dogs at the same! time!!! Reviewers also love this for keeping the cold condensation off their hands.
VIS Paradise Goods is a Florida-based Etsy stop established in 2021 that specializes in personalized and sustainable goods.
Promising review: "This is perfect! I constantly have my hands full and now I can comfortably carry my coffee with me everywhere I go. I will be purchasing more!" —Erin
Psst — I own one of these myself and love it for the convenience of texting on the go! These even have a holder for a straw if you happen to get iced coffee or bubble tea and don't want to stick the straw into the drink just yet. I've found this to be very sturdy and easy to use, plus they're a fun conversation starter — people always want to know where I got it!
Get it from VIS Paradise Goods on Etsy for $13.27+ (originally $15.55+; available in eight colors and 30 option designs).
10. A waterproof pouch to keep your phone and other "doesn't play well with water" type gadgets safe. Not only does this keep it safe but also you can still use the touchscreen with it, meaning you can take underwater travel photos galore 🐠🐟🐡.
It fits any phone up to 100 mm x 170 mm (or about 3.9 inches x 6.7 inches). It's also a great fix for keeping out sand and dirt (and a great option for runners, if you're caught in the rain but still want to be able to toggle through your music options).
Promising review: "I purchased this case in July for an upcoming canoe trip with a friend and as luck would have it, we flipped our canoe. Being the rebel that I am, I chose not to wear my phone around my neck. And so it, my ID, and my debit card ended up at the bottom of the river, and I just assumed it would be discovered a thousand years from now and placed in a museum as an ancient artifact. Fast-forward to this week. I was contacted via FB by an Alachua County Sheriff’s Office diver and guess what he found? Yup, my phone case with all of the contents intact and dry as a bone! He had to cut the case open but there was not one single drop of water in it and he ended up purchasing a case for himself because he was just that impressed!" —Julie McDonald
Get it from Amazon for $6.99 (available in 14 colors).
11. A roomy duffel bag that's practically *screaming* "take me on a weekend road trip" — this durable, water-resistant duffel comes with long handles for easy maneuvering, a side panel to hook it to a roll-on suitcase, and even has compartments to separate dry clothes from wet/dirty clothes.
It's water-resistant and has an adjustable long strap.
Promising review: "I recently went camping and was able to pack a lot into this bag.. It zipped up easily. I love the color, it's almost a 'neutral pink' and not too 'look at me, I'm Barbie in the woods!' The shoulder strap was comfortable, the handles were comfortable, too. It was snowing while unloading from the truck to the cabin and despite this bag getting wet (and VERY cold) everything inside was very dry." —Smile Saurus
Get it from Amazon for $20.41+ (available in dozens of colors).
12. A pair of breezy bib overalls so you can't be legally held responsible for running around singing ABBA songs in public, because WWDD?? (What Would Donna Do?????)
Promising review: "I love these overall/bibs! They have a chord to nip in at the waist and the legs taper but they also blouse out accentuating my figure. They are very comfortable as well and the fabric is high quality with quality stitching. For the price they can’t be beat. I’ll definitely look at buying from Yesno again!" —TCB & JLUX
Get it from Amazon for $32.99+ (available in sizes XS–3X and 15 styles).
13. A criminally cute teddy bear water bottle that takes "emotional support water bottle" to a WHOLE other level. Reviewers especially love that it comes with a handy shoulder strap, and that the leakproof lid pops off to let you drink from a straw!
Promising review: "My daughter uses this as her school water bottle. It’s great because it has a strap and she doesn’t have to squeeze it in her backpack! No leaks. Easy to clean but we only put water in it!" —Sarah Witt
Get it from Amazon for $12.99 (available in two styles).
14. A set of Kitsch's limited edition satin Barbie scrunchies so you can lean into the theme of 2023, which Greta Gerwig decided on behalf of the whole planet is "Barbiecore." These are an excellent way to gently preserve your hairstyle overnight or in the heat, because the satin doesn't snag or crimp your hair.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
I love these so much that I refuse to take them out of my hair — they are DELIGHTFULLY oversized for that throwback '80s look, and so, SO remarkably gentle on my hair. My favorite thing about them is that if I have my hair styled a certain way, in blown out straight or in curls, I can use one of these scrunchies to hold it back for hours and when I pop it back out, the style will fall right back into place. Also people cannot get enough of the subtle sparkles on the all-pink scrunchie. It's my Signature Look of 2023 (which is to say of course I wore it to the Eras Tour; was there even a choice in the matter??).
Get a set of two from Kitsch for $16, and check out the rest of the Kitsch x Barbie line for more hair accessories!
15. A CarryAround foldable cup holder perfect for family meals or vacations — this easily fans out to hold up to four regular or large-sized drinks, so you only have to make one trip to bring coffee, beers, or giant waters back to the squad.
Check out a TikTok of the drink holder in action.
Promising review: "I am obsessed with these! I bought one for myself and immediately turned around and got a four-pack so I can keep extras in my desk at work and my car and give a few to friends. The cardboard carriers that you usually get from restaurants are wasteful and still need to be supported with two hands. With this, I can carry two to four beverages and a bag of take out food all in one hand with a hand free to open doors and such! There is no support underneath so you cannot leave them sitting in the carrier once you're in a car, but I wouldn't trust a cardboard carrier on the seat of my car full of drinks anyway. It is incredibly sturdy and everywhere I go I get constant compliments when I use it! I have run into very few cups that are too large, overall this is a total win! Can't recommend enough." —Allison
Get it from Amazon for $9.99 (available in multipacks).
16. A lightweight, eye-catching striped lounge set so breezy that your address will be "beach vacation" even when you're nowhere near the shore. Reviewers especially love how fun it is to mix and match the pieces with denim bottoms or fun tops!
17. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
18. A pack of abstract earrings, because why put so much effort into your outfits when you can let these works of art do all the talking? The timeless "black tee tucked into black pants" ensemble is ready to get tagged in, coach.
Promising review: "These are the perfect sized little statement earrings. I don’t find them irritating to my sensitive skin and they don’t get in the way when I'm wearing a mask. I’ve gotten a lot of attention for each pair. This is a great deal because I’ve seen each individual pair sold for the price I paid for all of them. Worth the purchase." —Kmsd75
Get nine pairs from Amazon for $12.99 (also available in silver).
19. A set of oversized flower-shaped hair claws, because why be a shrinking violet when your hair is coming up roses?
Promising review: "These are cute colors. I bought these for my 12-year-old daughter because everybody was wearing them on TikTok. She has long length hair that is medium thickness and it holds it in an updo just fine. These are sturdier plastic and not made of the typical clear fragile kind." —Mamamia28
Get a set of eight from Amazon for $9.99+ (available in five colorways).
20. A gorgeous adjustable knot infinity bracelet reviewers are obsessed with for looking *way* more expensive and high quality than it has any right to at an affordable price point. Better yet, it's scratch resistant and hypoallergenic, so you'll get a ton of use out of it.
Check out a TikTok of the knot bracelet in action.
Promising review: "Super high quality. Looks very expensive while the price is inexpensive. It looks so luxurious. I am absolutely in love." —Veronica Rosales
Get it from Amazon for $14.95 (available in three colors).
21. A pair of high-waisted palazzo trousers that will inspire you to strut your stuff wherever you wear them (which is incidentally a whole lot of places, because these are versatile as heck).
Promising review: "I saw these on TikTok, and I had to try them out. I am short, so I was expecting them to be long, but they are very long. I am just gonna get them tailored. I am buying more, though, because they are absolutely beautiful! I've gotten so many compliments on them!" —Bretta Little
Get them from Amazon for $33.99+ (available in women's sizes XS—2X, Short sizes, and 32 colors).
22. A portable Bluetooth retro-style keyboard to instantly fashion your tablet into a chic mini laptop when you're on the move. You're about to make a *lot* of friends at Starbucks asking you where you got this little gem.
Promising review: "I've been seeing retro-style typewriter keyboards on TikTok for a while now. I aways thought, 'That looks pretty cool!' Decided to look on here and found this one. I just got it today and so far has been working great! I had no problems connecting the keyboard via Bluetooth, and the clicking of the keys is really nice, one of the reasons why I wanted to get this." —dee
Get it from Amazon for $35.99 (available in 11 colors).
23. A set of scallop-seamed socks for an instant dainty addition to any ensemble — reviewers love that you can wear them hiked up like mini stockings, fold them over, or let them slouch depending on the shoe and the vibe of your outfit.
24. A quirky, investment-worthy reusable Baggu tote bag made not just to withstand the test of adorableness, but time — these are mega durable for grocery shopping, delightfully lightweight, surprisingly deep, and fold into the teensiest little square for you to stick in your bag on the way out the door.
Baggu is a New York-based small business established in 2007 that specializes in sustainable, durable bags in unique designs.
Promising review: "I was skeptical about the whole Baggu trend going on, but now I understand — yes, tote bags can be found much cheaper, but the quality on Baggus are incomparable. They're so lightweight but can hold everything you need and more while being compact, also folding it up is much easier than expected!" —Binn
Get it from Urban Outfitters for $14 (available in three styles).
25. A ridiculously beloved, Shark Tank-featured Click & Carry Grocery Bag Carrier to help you lift bulky, heavy bags so easily you'll put Superman out of business. With this gizmo you can hook your bags to it and lift up to 80 pounds while comfortably resting the carrier on your shoulder instead of letting all the straps cut into your palms.
Click & Carry is a Shark Tank and QVC-featured small business that specializes in easy carry accessories.
Promising review: "TikTok made me buy it. This is great when you have a few bags and a box — for example, if you balance the bags, you can throw it over your shoulder and walk inside and have two free hands to carry the box, which is great. Product seems well built, and is comfortable on your shoulder or hand because of the padding." —Hung
Get it from Amazon for $13.99 (available in seven colors).
Reviews have been edited for length and/or clarity.