We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    43 Products That Will Make You Feel Like The Cleverest Human Alive In 2024

    Iced coffee lovers, this chic hands-free carrier for winter has got your name written alllll over it.

    1. A cleverly-designed weatherproof hide-a-key rock you can leave by the door — a godsend for anyone who plays "hide and seek" so often with their keys that they're about to make varsity. 

    Small rock with a hidden comparment at the bottom for a key
    The rock hidden among other rocks

    Check out a TikTok of the key rock in action. 

    Promising review: "This fake rock was exactly what I had been hoping to find. It blends in extremely well with the rock from my landscaping, and the key fits inside perfectly. The slide on the bottom was very easy to close as well. I definitely recommend it!" —P Gilroy

    Get it from Amazon for $8.99 (available in four colors). 

    2. A "Bread Buddy" dispenser that keeps sandwich bread fresh by ensuring it stays *way* more airtight than it does in just the bag alone, and also lets you use the bread bag in a clever way to dispense slices one by one. Tons of reviewers are noting how much longer their bread stays fresh. (And how much easier it is to store without worrying about it getting smushed!)

    A reviewer using the rectangular bread dispenser to pull out a fresh loaf
    An image of the rectangular bread holder with a loaf inside

    Buddeez is a family-owned, Missouri-based small business that specializes in unique household products. 

    Check out a TikTok of the Buddeez sandwich bread dispenser in action. 

    Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

    Get it from Amazon for $14.97

    3. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are 10 times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I bought this a while back and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $8.91

    4. A silicone magnetic stove shelf to instantly steal back some extra kitchen space to stash seasonings, tools, and ingredients. The time-space-kitchen nonsense continuum is shaking. 

    Check out a TikTok of the stove organizer in action. 

    Promising review: "I love this thing. I took it out of the package it came in and placed it on my gas stove. It fit perfectly and with the magnets, it did not move. I placed my salt and pepper on it, and plan on a couple of other things too. My stove looks so much better." —Linda S. 

    Get it from Amazon for $21.99+ (available in four colors and two sizes). 

    5. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.

    A dirty shower with a yellow floor
    The shower floor all clean

    Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

    Get it from Amazon for $19.99

    6. A rectangular Lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360 degree rotation so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!! 

    Condiments propped on a clear plastic turning tray installed in a fridge
    A model spinning the tray 360 degrees around in a fridge to show all the condiments on it

    Check out a TikTok of the rectangular Lazy Susan in action. 

    Promising review: "Wow! I love this turntable organizer! I can fit so many items on it, and because of that, I now have so much more space on the door shelves. With this organizer, I will have easy access to all of those extra items that just don't have their own space. Now they do have a place to go! I would highly recommend this product to everyone who wants to feel more organized and doesn't want to lose items in their fridge." —Amazon Customer 

    Get it from Amazon for $21.59 (clip the 20% off coupon on the product for this price). 

    7. A fast-acting ChomChom pet hair remover roller deeply beloved by pet owners — it's like a sticky lint roller, but specifically designed to pick up pet hair. It not only locks it in, but also stashes it inside the roller itself so you don't end up making matters worse by just shoving the hair around (instead of getting rid of it properly). 

    GIF of reviewer using the chom chom roller to remove fur from a couch
    reviewer image of a chom chom roller open to reveal all the collected pet hair inside

    Promising review: "My cat sheds and I saw this on TikTok and very much thought of it as an impulsive purchase at first for its price tag. But no, this is a very very necessary item in my day to day life. Does it pick up every single hair leaving everything completely hairless, not really, it can be difficult to pick up hair from difficult crevices/corners and hair that's trapped within woven fabrics/upholsteries — HOWEVER — it does a wayyy wayyy better dang job than a lint roller or other products that rival this. I keep getting these for my pet-having friends as gifts because it's truly a holy grail product. I like that it picks up human hair too because as a long hair haver I can shed about as much as my cat does." —Connie

    Get it from Amazon for $19.99.  

    8. A slim organizer tray for your cutlery to save you so much drawer space that you'll feel like you just opened an extra pocket in the time-space-fork continuum. No more jamming the messy drawer shut and praying it stays that way, y'all!

    Here's what BuzzFeeder Chelsea Stuart has to say about it: "I bought this about a year ago and I'm a little embarrassed about how often I think about it. For the first week we owned it, my boyfriend and I both commented daily on what a smart design it is, how much room it freed up in our drawer, and how we wished we knew about it sooner. If you — like me — are at that stage in your late 20s where practical, problem-solving products put a ridiculously wide smile on your face, I'm sure you'll love it." 

    Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife a spoon a fork!" —Haley Lutz

    Get it from Amazon for $8.69.

    9. An undetectable mouse jiggler for folks working at home who need to stay "active" on Gchat, Teams, or Slack and sometimes want to dash out to use the bathroom or walk the dog without doing the whole "BRB, BACK IN A BIT!!" song and dance every time they dare to get up from their desk. 

    A mouse on a white oval device that spins it slightly to keep the mouse active
    Reviewer holding up the power button on the device

    Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

    Get it from Amazon for $24.99 (available in eight styles). 

    10. A vacuum-free space-saving compression bag so easy to use that all you have to do is stick your clothes inside, zip up the bag, roll the bag, and watch all the excess air get squished out of them until your clothes magically shrink. Yes, maybe it's only a weekend trip, but some of us need OPTIONS!! 

    A suitcase spilling over with clothes
    The clothes packed neatly in compression bags to fit in the suitcase
    Emma Lord/BuzzFeed

    HELLO, I AM OBSESSED WITH THESE. Despite all the rave reviews I was definitely skeptical of space-saving bags that didn't require a vacuum, and even as they were actively squishing my clothes into oblivion I still couldn't quite believe it. I had easily two suitcases worth of clothes I wanted to pack for a three-week trip to London, and I managed to neatly pack the entirety of my wardrobe in one roller carry-on bag. Truly all I had to do was put my clothes in the bag, push them to the bottom, and then sit on it to get the air out before sealing it up. I had tons of extra bags and make a habit of taking them with me in case other people joining me on trips need them to be able to pack souvenirs on the way home. I'm never taking a long trip without these again — these are worth every damn penny. 

    Get a set of eight from Amazon for $15.97

    11. A set of legging organizing hangers for anyone who owns approximately [number redacted] pairs that are currently tangled in a dresser drawer like a giant athleisure nest. This will not only free up space, but give you easy access so you're not rooting through them for the One Pair That Makes Your Butt Look Good. 

    A curved hanger with ten clips hanging from it, each of which has a pair of leggings hanging from it
    Two hangers full of leggings back to back

    Each hanger holds 10 pairs of leggings. Check out a TikTok of the legging organizer hanger in action.

    Promising review: "Yes...I have too many clothes. I LOVE my leggings. These saved me soooo much room! Now I have much more space, AND I can see them all easier." —Larry Seymour

    Get a pack of two from Amazon for $15.99

    12. A "Cup Cozy Pillow" to up your movie snack game to its highest potential — this has expandable cup holes to fit mugs, water bottles, and snacks, with an insulating foam that keeps drinks hot or cold for longer periods. It even comes with four snack holes so you can share with the person next to you (or just make yourself a glorious TV charcuterie pillow). 

    Cup Cozy Pillow is a small business that specializes in family-friendly snack and drink organizers. 

    Check out a TikTok of the Cup Cozy Deluxe Pillow in action.

    Promising review: "This thing is great! I’m home on maternity leave with my new baby and spend most of my time on the couch under a sleeping baby. This product makes it easy for me to keep my drinks, remote, etc close by even with dogs running around. It’s a little more expensive than I would have liked but it works and I love it so money well spent!" —Amber

    Get it from Amazon for $34.99.  

    13. A set of rechargeable emergency LED bulbs for anyone whose power grid sees a storm and immediately PEACES out. These attach to any bulb fixture and stay lit for three to four hours so you can still have "regular" stable light instead of just wielding a flashlight all over the place. (That said, it is also portable if you want to move around with it!) 

    Reviewer holding lit portable lightbulb upside down
    Lightbulb installed in a lamp, lighting it up

    Promising review: "These little guys are so bright!! Got these on a whim after seeing it on a TikTok. These are super bright and charge when the light is turned on. These are worth the price." —Reid524

    Get a two-pack from Amazon for $17.99 (available in three styles and multipacks). 

    14. An iced coffee holder so you can carry your favorite cold beverage *and* answer work emails *and* text your friends pictures of cute dogs at the same! time!!! Reviewers also love this for keeping the cold condensation off their hands.

    editor holding an iced coffee in a sleeve with a long handle by the hand
    editor using the handled holder to walk down the street with iced coffee
    Emma Lord/BuzzFeed

    VIS Paradise Goods is a Florida-based Etsy stop established in 2021 that specializes in personalized and sustainable goods. 

    Promising review: "This is perfect! I constantly have my hands full and now I can comfortably carry my coffee with me everywhere I go. I will be purchasing more!" —Erin

    Psst — I own one of these myself and love it for the convenience of texting on the go! These even have a holder for a straw if you happen to get iced coffee or bubble tea and don't want to stick the straw into the drink just yet. I've found this to be very sturdy and easy to use, plus they're a fun conversation starter — people always want to know where I got it! 

    Get it from VIS Paradise Goods on Etsy for $12.74+ (originally $15.55+; available in eight colors and 32 optional designs). 

    15. A set of Sea Bands, which target an acupressure point on your wrists meant to help reduce nausea — a must-have for anyone who gets motion sick on long car rides, cruises, buses, and trains. 

    Check out a TikTok of the Sea Bands in action. 

    Promising review: "These were awesome! My entire family suffers from motion sickness, especially carsickness. My little one gets sick in the car on a regular car ride through the city. So I knew that a long road trip was going to be a disaster. I was amazed at how well these bands worked for everyone! Not one single person complained about being sick for 12 hours in the car. I have suffered for decades and now I know better. I will never travel without mine again!" —1SmartCookie

    Get a set of two from Amazon for $8.42.

    16. A magnetic microwave cover perfect for anyone whose Panera soup obsession is a little *too* well documented over every surface inside of their microwave. This conveniently sticks to the top of your microwave so you can pop it right off whenever you're looking to tear up some broccoli cheddar on a wild Tuesday night. 

    Check out a TikTok of the microwave cover in action. 

    Promising review: "If you live in a small space like I do, this will seriously change your life. No longer do I have to struggle to find somewhere to put my cover if I'm heating up a cup of coffee. Just attach it to the roof of your microwave. Hopefully, you have a flat surface; check before you buy. There is a slight learning curve as to where to put it or the force or lack thereof needed, but after a couple of times it's second nature. Love, love, love this product. I'm probably going to get some for Christmas presents next year, it's one of those items that you wouldn't necessarily buy for yourself but it will change your life." —Rachel

    Get it from Amazon for $29.95

    17. A sleek flat travel water bottle designed to fit neatly into bags and backpacks without disrupting the ~rectangular flow~ of your books and laptop. It's super lightweight, too, making it ideal for travel and people who are out and about all day. 

    clear rectangle shaped water bottle with black edges and lid
    water bottle stashed vertically in a purse

    Promising review: "TikTok made me buy this water bottle and I’ve never been more pleased with a purchase. It was delivered exactly as expected, even better. The size is perfect for inside a purse, book bag, or suitcase. I ordered the gray and it's so understated. Beyond satisfied with this TikTok purchase." —Christina Carson

    Get it from Amazon for $24.99 (available in six styles). 

    18. A 3-in-1 foldable magnetic wireless charger you'll honestly be mad you didn't know about before now?? It folds out from a small square into a rectangular charging pad with a spot for your iPhone, AirPods, *and* Apple Watch to charge all at the same time. A lot of travelers swear by it because it saves soooo much space in their luggage. 

    The white charger pad laid out to charge a phone, watch, and AirPods
    Reviewer pulling out the black version from its compact size all the way out to the three-part mat

    Check out a TikTok of the foldable 3-in-1 charger in action. 

    Promising review: "I use this product to charge my iPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers. I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn't fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!" —SBREDDY

    Get it from Amazon for $33.99 (available in six colors). 

    19. A neat-o little rolling egg dispenser to save space in your fridge *and* make you feel like you're the master of gravity itself — its uniquely angled tilt design lightly rolls a new egg forward every time you pull one out to use. 

    Two tiered egg dispenser holding a dozen eggs, six on each tier
    reviewer placing an egg in the dispenser, which rolls it down and slides it into the bottom tier

    Check out a TikTok of the egg storage roller in action. 

    YouCopia is a woman-owned small business that specializes in home storage solutions. 

    Promising review: "Here it is! The best egg container on Amazon! How can I say that? Easy! Engineering! The slight tilt angle on the bottom of the container that the egg drawer sits on forces eggs to lightly roll forward, keeping all your eggs in the front, and never in the back, where you don't need them. It's super easy to use, so easy to clean, comes apart and can hold a full can organizer on top without issue, so no issues with sturdiness. It can easily hold 14 large size eggs. Easily one of my favorite purchases." —Karingen

    Get it from Amazon for $18.50

    20. A delightfully practical Stojo collapsible travel cup (with a straw!) you can use to drink coffee or water on the go — reviewers love that it collapses to a teensy, easy-to-store size, and that you can easily reheat it in the microwave, unlike other travel mugs. 

    A small pink coffee cup with a lid
    The coffee cup folded to the size of a hockey puck

    Check out a TikTok of the Stojo collapsible cup in action. 

    Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics. 

    Promising review: "I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup." —ViciousCycle

    Get it from Amazon for $19.95+ (available in three sizes and nine colors). 

    21. A reviewer-beloved veggie chopper that'll have you feeling like a golden god in your kitchen — this gadget julienne, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess. 

    Reviewer putting a potato on a flip top lid cutter and bringing the lid down to chop it into pieces
    Model pressing down on top to cut an onion

    Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

    Check out a TikTok of the veggie chopper in action. 

    Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

    Get it from Amazon for $23.95+ (available in three colors and multiple styles). 

    22. A pack of LeakLocks Toiletry Skins to keep things from going "kaboom!!" in your carryon as soon as you reach altitude. These extend to fit both full-size and travel-size toiletries like shampoo, sunscreen, foundation, or any other liquids you'd rather not find spilled all over your socks and underwear post-flight. 

    Rinseroo is a small business specializing in problem-solving cleaning, pet, and travel products. 

    Promising review: "These covered various sizes of products — hair care, body wash, etc. Nothing leaked out of these whatsoever, even after a lid popped open during a flight. These prevented it from leaking out on the other contents of my luggage. Easy to use. Not flimsy. Very flexible. LOVE THESE!" —TAG

    Get a four-pack from Amazon for $11.99 (also available in an eight-pack). 

    23. A luggage drink caddy for anyone who considers the Starbucks mermaid a copilot — this sticks right into your wheeled luggage and has two roomy pockets for drinks, water bottles, your snacks, your phone, and whatever else was taking up room in your hands on the go. 

    Promising review: "This cup holder is perfect! It helps me a lot! Last time I took a plane with a suitcase and a cup of coffee, when it’s my turn to check my passport and ticket, the coffee cup fell to the ground and coffee sprinkled. It was a nightmare! This time I bought this cup holder, it did do me a favor! I don't have to worry about where my cup and phone are! I can free my hands to do other things. I love it so much! Hope you love it too." —Philip

    Get it from Amazon for $9.99 (available in six colors).

    24. A set of soda can "lids" to spare you the despair of being half finished with your can of LaCroix or Coke on the way out the door — these fashion them into a bottle and make them delightfully portable. 

    A mountain dew can with a silicone bottle lid attached to the top
    Reviewer tilting the can to show the leakproof seal

    Reviewers also *swear* by these for keeping sand and dirt off the rim at picnics or the beach! 

    Promising review: "Biggest thing since sliced bread. Do you hate it when you when can’t finish your soda or maybe don’t have time? If you're driving somewhere it’s difficult to handle a can drink sometimes, you’re trying to take a sip and all a sudden you hit a pot hole. Soda up your nose, down your chin, on your clothes. It doesn’t have to be that way anymore — with these you can enjoy you soda just like it was in a bottle. I was skeptical at first, but sold as soon as I put it on the can. I use it every day." —Jonesy

    Get a set of six from Amazon for $14.99 (available in six color combos). 

    25. A set of Snug Plugs for anyone whose outlets are in their Loosey Goosey era. These create a snug fit between outlets and plugs to improve the electrical connection and ensure that your gadgets actually *stay* plugged in when you're using them. 

    Reviewer placing a small plastic hugger into an outlet, then plugging in a device that fits securely
    reviewer holding the plastic piece in their hand

    Snug Plugs is a small business that specializes in home improvement products. 

    Promising review: "I saw Snug Plug on TikTok and immediately ordered them. I have outlets at home AND at work that I couldn't keep anything plugged into because they're so loose. Snug Plug quickly and easily solved that problem and now I can finally have a phone charger in my den. Yay! I highly recommend this product." —KSay

    Get a pack of 10 from Amazon for $10.99

    26. An Airplane Pocket tray cover designed to slide seamlessly over an airplane tray to create an instant, deeply convenient hub — this comes with a number of pockets so you can keep track of all your devices, snacks, and other odds and ends without rooting around for them in the gross back pocket or your carry-on the whole flight. Bonus: this bb is an excellent way to prevent touching a germ-y tray, and it's fully machine washable. 

    Model sliding black cover over a tray, which hangs with pockets the model puts a snack, laptop, and other devices into
    Reviewer image of tray with a pocket on it holding all their stuff

    Check out a TikTok of the Airplane Pockets tray table cover in action. 

    Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

    I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves! 

    Get it from Amazon for $29.99. 

    27. A TikTok remote control ring to let you scroll through (and heart!) TikToks from your hand without lifting it to touch your phone — an especially handy trick for anyone who likes to watch TikToks on the treadmill or watch them winding down before bed. You can also use it to turn pages on your Kindle and trigger your camera to take photos or video from up to 33 feet away. 

    Reviewer using a small black ring to click their way through TikToks
    Reviewer holding the pink version of the ring

    Promising review: "I have a TikTok obsession, and I am thrilled with this ring! I love how versatile it is, too, where I can flip book pages on my phone and go through music as well. It’s easy to use and set up if your follow the instructions." —The Shopper around the Corner

    Get it from Amazon for $19.99+ (available in three colors). 

    28. A roll of cost-saving reusable microfiber cloths for all of the convenience of reaching for a paper towel with all of the eco-friendliness of, well. NOT doing that. Reviewers especially love how absorbent these are, and how they are delightfully streak-free when cleaning glass. Bonus: These can be washed and reused up to 50 times! 

    model pulling a pink tear off microfiber towel off a roll of them
    Amazon

    Check out a TikTok of the microfiber cloths in action. 

    Promising review: "I have this problem where I can never find a clean microfiber towel to clean with when I need one... This solves that issue completely. Initially, I bought this for my car, but I started using it around the house and decided that I need one for the house AND one for the car. The towels are reusable, so you can throw them in the wash once you're done with the initial clean. Having them on a roll really does help me out because I know exactly where my cleaning towels are." —Jenny 

    Get a roll of 75 cloths from Amazon for $25.99 (available in six colors). 

    29. A "Cup Claw," which is a GENIUS invention that will spare you so much laundry drama if you own a lot of bras or sports bras with pads in them. This snags onto them like scissors so you can easily squeeze them back into that itty bitty bra hole and then spread them back out evenly, no muss, no fuss. 

    Model using a purple scissor like tool to trap a bra pad and slide it into the bra and fan it out
    Model holding purple scissor with bra pad wrapped around it
    The Cup Claw / Via www.tiktok.com, The Cup Claw / Via www.instagram.com

    Cup Claw is a US-based, family-owned small business specializing in fashion tools. 

    Promising review: "After so many lost bra pads, this has been a lifesaver. Instead of feeling immense amounts of frustration, trying to get the pads back into place, this works like a breeze. It is simple to use, effective, and takes a lot of stress out of life. If you are tired of fighting with pads to get them smoothed out and back into place I highly recommend this." —Wesley I. 

    Get it from Amazon for $14.99

    30. A ridiculously beloved, Shark Tank-featured Click & Carry Grocery Bag Carrier to help you lift bulky, heavy bags while you're traveling so easily you'll put Superman out of business. With this gizmo you can hook your bags to it and lift up to 80 pounds while comfortably resting the carrier on your shoulder instead of letting all the straps cut into your palms. 

    A model with a purple handle clinging to two heavy bags
    Reviewer using a pink handle to lift a bunch of grocery bags of a car

    Click & Carry is a Shark Tank and QVC-featured small business that specializes in easy carry accessories. 

    Promising review: "TikTok made me buy it. This is great when you have a few bags and a box — for example, if you balance the bags, you can throw it over your shoulder and walk inside and have two free hands to carry the box, which is great. Product seems well built, and is comfortable on your shoulder or hand because of the padding." —Hung

    Get it from Amazon for $13.99 (available in seven colors). 

    31. A blind spot mirror so you can stop playing a game of "should I, would I, could I??" with traffic when you merge into other lanes (and parallel park without strangers stopping on the street to ask if they can help you, hahaha don't look at me).

    small circle mirror stuck to side mirror of a car
    Amazon

    Promising review: "I bought these for my mom's car and mine a while back ago and these little things are great. Since I got my license, I've hated merging or switching lanes; I never felt good or safe doing it. Since having these it's been a blessing, I feel less like a scared new driver. I'm currently encouraging my sister and friends to invest in these too! These are also great for backing up, because you can see exactly how close you are to hitting the car behind, and it's helpful when I parallel park in the city." —Mariam Abass

    Get a pack of two from Amazon for $5.99+ (available in three shapes).

    32. A game-changing "bed wedge" pillow to help take care of that awkward gap between the mattress and the headboard where you keep losing everything from pillows to books to midnight snacks. The triangular shape and high density foam also stop your pillow from slip-sliding on you in the middle of the night, and help better support and cushion you. 

    Bonus: There's a lil' side pocket for your phone, glasses, or other nighttime accessories. 

    Promising review: "I did not realize that these were out there until I watched a TikTok about one. This has saved my pillows. I do have a headboard, but there was about a three-inch gap between it and my mattress. This has stopped my pillows from sliding down in between. I have had no issues at all with it. I did let it sit for almost 72 hours while it was getting its shape back from being in a shipping container, but after that it was perfect!!! I highly recommend." —Miss_Beck

    Get it from Amazon for $32.98+ (available in two colors and Twin–California King). 

    33. A pickle keeper and juice strainer that tips over like an hourglass so you can drain the juices out of your pickles whenever you're feeling munchy and want to grab one. Reviewers love this for keeping sticky juices off their hands. 

    pickles and juice in a container
    The container flipped so the juice is only at at bottom

    Check out a TikTok of the pickle juice strainer in action. 

    Promising review: "I love pickles and olives but hate the mess and pain of pickle/olive brine. I've been known to just drain it out of a jar immediately, even if that means having to throw away the pickles or olives sooner. I randomly discovered these containers from some online article, and knew right away I would be getting one. I now have two but plan on buying more. They're just great. The only thing is, you need to be 100% sure you've got the lids on completely or you will have a disaster on your hands. Check and double check each time you are securing them. The tongs are useful just to have around for anything, too." —Nick

    Get it from Amazon for $12.95 (also available with an included tong). 

    34. A foldable, slip-resistant "Sink Topper" you can use to massively increase the counter space by your tiny sink and achieve the Mega Efficient Bathroom of your dreams. Bonus: not only is this heat-safe for all your styling tools, but it has a textured surface designed for you to clean your makeup brushes right on it. 

    Sink Topper is a small business that specializes in household-friendly organizing mats. 

    Promising review: "I was introduced to this item through TikTok and they weren’t joking when they place certain videos on your 'for you page,' because they knew that I NEEDED THIS. It is super helpful for small sinks and I love the material. It doesn’t slide around, it’s wide enough for all my (at the moment) bathroom needs and I can easily fold it up and take it anywhere with me." —Allie West

    Get it from Amazon for $24.99+ (available in three colors and two sizes). 

    35. An under-cabinet lid opener for anyone who doesn't feel like playing another rousing game of "knock on the neighbor's door to see if someone can open this damn Nutella jar" (don't look at me!!). This is also an excellent space saver compared to other manual lid openers, and causes way less wrist strain! 

    The underside of a reviewer's cabinet, showing the lid opener installed out of site
    Reviewer using the opener to open a jar of sauce with just the palm of their hand

    Check out BuzzFeed's review of the EZ Off Jar Opener

    Promising review: "I have tried a million different tools and gadgets for help in opening jars of all sizes, and each one had its own issues! Finally, someone has invented the perfect jar opener that is simple and requires no space in your kitchen drawers or counters. There was one person who suggested placing the opener with the sharp end of the 'V' closest to you and with it placed in the front, in the right corner under your cabinet. I followed those directions, and it works perfectly and easily. I have already placed an order for another one for a gift or my sister." —cat lover

    Get it from Amazon for $14.99+ (available in tow sizes). 

    36. A stair-climbing trolly dolly with specially designed wheels that let you easily lug up to 150 pounds up your front steps, the stairs in your home, or that godforsaken sixth floor walk-up your roommate gleefully said would be "so good for hitting step count!!" People love this for everything from commuting to grocery shopping to helping friends lug heavy objects during moves. 

    Model using the trolley to lug a water jug up the front steps
    The trolley with a black backpack included on it

    Check out a TikTok of the dolly trolley in action. 

    Promising review: "I was getting so tired of making several trips to my car to retrieve my groceries after each shopping trip. I saw this trolley on Amazon and decided to buy it. Best purchase ever. I now can bring all my groceries in with one trip to the car. I also love that its wheel design allows the trolley to climb my front steps, making it so easy for me. I have used it in the house to help me carry things upstairs, and the climbing feature makes it safe and easy." —m Robinson

    Get it from Amazon for $70.89+ (available in four styles). 

    37. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    Reviewer's hair before using the pillow with less volume, and after using it with more

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $7.99 (available in 23 colors and three sizes).

    38. A "Lifty Loo" toilet seat handle to keep things germ-free when you're lifting the toilet seat up and down — even your toilet seat deserves to accessorize!! And these come with an adhesive that make them super easy to install. 

    reviewer lifting a toilet seat using the small plastic tab installed on the side of it
    Product image showing the included adhesive back for installation

    Lifty Loo is a small business that specializes in toilet lifting tabs that are made with recycled ocean plastic.

    Promising review: "Works perfect for what I need it for. I just figured out where it would work best on my toilet, then I adhered it. It doesn't get in the way and my younger boys are able to pick the seat up without touching the seat." —SK

    Get a pack of two from Amazon for $11.97

    39. A chic magnetic eyeglass and sunglasses hanger for the car so you can stop playing your family's least favorite game: "Where Are My Glasses? We Can't Leave Until I Find My Glasses. Has Anyone Seen My Glasses???" 

    A beige pleather glasses holder magnetized to a car visor
    Amazon

    Check out a TikTok of the sunglasses holder in action. 

    Promising review: "What a neat way to store glasses. I've ruined a few pairs keeping them on the console. I clip my prescription sunglasses in and they are safe from scratches. When I need to wear them, I place my regular glasses in the clip. Out of the way and safe!!" —Judy T

    Get a two-pack from Amazon for $8.99 (available in four colors). 

    40. A set of Wad-Free pads to ensure that your sheets stay separate from each other in the dryer and come out fresh, dry, and unwrinkled instead of looking like they got into a wet cotton brawl. 

    the wad free pads attached to a bed sheet
    Amazon

    Wad-Free is a small business established in 2020 after the founder Cyndi Bray self-taught computer-aided design to create the pads.

    Promising review: "Skeptical, but then after the TikTok video it was featured in, I had to try it. Definitely can see how it keeps the sheets actually separated and wad-free. Nice the know the sheets are getting clean. Thanks!" —Leia S. 

    Get a set of two from Amazon for $19.99.

    41. A power scrubber brush you can attach to a DRILL (!!) that basically does all of the hard grime busting for you, so you don't have to have sore arms for a week just because you dared to wipe down the shower.

    Reviewer using the brush to clean grime out of a tub
    one of the brushes attached to a drill next to a shower pane with half still fogged up and the other super clear

    Useful Products is a US-based small business established in 2007 by car wash owner, electrician, and former bodybuilder Anthony LaPolla that specializes in drill-cleaning brushes and attachments. 

    Promising review: "So I kept seeing this item on TikTok and thought, 'heck, why not?' I love this item for deep cleaning, whether it's car mats, shoes, or the shower." —A. Givens

    Psst – each of the different brush colors indicates which tasks the brushes are meant for based on their bristle type, so be sure to check which one is best suited for whatever you need to for! Yellow is the “all-purpose” medium bristle, but some are softer and harder depending on what types of surfaces you’re cleaning (but none of them will scratch!). 

    Get it from Amazon for $18.95 (available in six styles).

    42. A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler.

    reviewer image of the brush stick next to a clean ring
    reviewer image of a before and after on a dirty/clean ring

    Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

    Get it from Amazon for $9.48+ (also available in packs of two and three).

    43. A self-closing, mess-free toothpaste cap to help manage the amount of toothpaste they're dispensing, since often people use too much. Reviewers also love this for keeping the tube from getting all crusty at the top (and sparing them the time putting the lid back on every time they use it!). 

    The white dome shaped cap on a toothpaste dispenser letting out a thin stream of toothpaste
    a messy toothpaste and a not messy one with the cap on it

    Promising review: "I saw these on an Amazon review video on YouTube and figured I'd give them a try because my boyfriend tends to leave the toothpaste bottle a complete mess and I can't stand it! These things have a great seal and give out a good amount of toothpaste when you squeeze it. It wipes clean very easily. So glad they come with more than one but not sure what I'll use the other ones on yet." —Kimberly C. 

    Get a set of three from Amazon for $7.94 (originally $9.95). 

    You after putting away all your groceries at once with the Click & Carry: