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    These 28 TikTok Products Are The Cleverest Ones Of 2024 So Far

    The way your jaw is about to drop at this clever airplane headrest that stops your head from bobbing mid-flight.

    1. A set of the brand spanking new lightweight wireless "floating" open-air earbuds designed to settle just over your ear instead of inside it — basically all the convenience and privacy of AirPods, without the discomfort of physically putting them in your ears and worry that they'll fall out. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else — all the promises the new Bose open-air version has, but without the $299 price tag. 😬 

    Wireless TOZO earbuds with hooks next to open charging case
    Close-up of a person wearing a black wireless earbud in their right ear

    Reviewers who run or sweat a lot during workouts especially swear by these, because the flexible ear loops lock them in place! 

    Check out a TikTok of the open air ear buds in action. 

    Promising review: "Amazing sound quality! I have owned many headphones and none have been as good as these. There's always the problem with the in-ear ones that they tend to fall off, and the over-ear-ones are just too bulky or hurt to wear for long periods of time. And most importantly being able to wear them not only for audio but for calls too and have a good microphone. These headphones cover all of the above and more. They are lightweight, they don't bother my ears in any way, they don't fall off, they have a good mic, and no sound leaking at all!!!! Best purchase I've done! Now I'm tempted to try other headphones from Tozo." —Cliente de Kindle 

    Get it from Amazon for $45.99 (clip the $10 off coupon on the product page for this price; available in four colors). 

    2. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won't bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you're about to steal its thunder with this gizmo. 

    model strapped into an airplane seat with an eye mask over their face
    Person wearing a sleep mask resting in a car seat

    Checkout a TikTok of the airplane head rest in action. 

    Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini

    Get it from Amazon for $22.99 (available in three colors). 

    3. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits! 

    Small pouch with two foot masks in it
    Feet propped up with two metallic foot masks on them
    Emma Lord/BuzzFeed

    Check out a TikTok of the foot masks in action. 

    I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

    Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

    Get a set of three pairs from Amazon for $17.97

    4. A wineglass-washing dishwasher attachment that keeps your glassware nice and secure so you can continue to have your "pretending I'm Olivia Pope while holding a glass of wine and yelling at the president" Friday nights with your favorite glasses safe and squeaky clean. 

    Wine Wash Co. box with illustration of wine glass attached to a dishwasher rack
    Two wine glasses upside-down in a dishwasher rack held by the white attachments

    Wine Wash Co. is a woman-owned small business that specializes in dishwasher attachments. 

    Check out a TikTok of the wine wash attachments in action. 

    Promising review: "Had a hard time finding wine glass holders for my dishwasher. My previous dishwasher had built-in holders but my current dishwasher does not. I got tired of having wine glasses break during dish washing cycles. These holders are sturdy and fit the bill for standard glasses. They can fold up when not in use. I would not use them for expensive Waterford crystal wineglasses but they are perfect for everyday glasses. A must-have for wine drinkers!" —Alicia

    Get a set of four from Amazon for $15

    5. A "Magic Tap" automatic drink dispenser as the ultimate parent hack — this battery-operated, spillproof system easily slides into jugs of water, milk, and juice in your fridge to make it easy for kids to serve themselves. Essentially it means a whole lot more independence for the kiddos, and a WHOLE lot more convenience for you. 

    Person's finger pressing the dispenser on a milk jug
    Two bottles of milk with magic tap dispensers on them

    Check out a TikTok of the drink dispenser in action. 

    Promising review: "Super happy with this purchase. Our two little ones (five and three years old) can now easily fill their own drinks. We also purchased a dual cereal dispenser from Amazon so now the kids can get their own breakfast cereal with milk!" —April M. Ramos

    Get it from Amazon for $17.49 (available in four colors and in multipacks). 

    6. A lightweight hybrid backpack, cooler, *and* chair that is doing so much that it's practically eclipsing all your other warm-weather gear. This foldable, insulated gizmo holds food and supplies for everything from long soccer games to hikes to camping, and easily converts into a seat that can hold up to 400 pounds. 

    reviewer converting a pink backpack into a stool
    Person with a black backpack featuring multiple compartments and a side water bottle pocket

    Reviewers especially love that it comes in so many colors so family members can each have their own! 

    Check out a TikTok of the backpack chair in action. 

    Promising review: "Super recommended! We have only used it a few times, but it has saved my poor legs and our arms from carrying stuff at events. Super lightweight, comfortable to wear, and lots of space. I am a bigger girl and it hold me just fine sitting on it." —Purehoney

    Get it from Amazon for $24.98 (available in 11 colors).  

    7. A retractable car charger so you can charge several devices at any time without having to untangle a veritable jungle of wires. This features a retractable iPhone and Type C charging cable, in addition to two extra charging ports, so it is basically the home base for all your travel tech needs. 

    Car USB charger plugged into vehicle's cigarette lighter port
    Amazon

    Check out a TikTok of the car charger in action. 

    Promising review: "Didn't realize I had so many cables in my car until I put this in. Now I just keep a few wrapped up in the glove box that fit older connections. Great that the cables retract out of the way. Only complaint could be that it is rather large, but it is to be expected with four connections. Little car voltage display is nice to have as well (everyone should have one of these, by the voltage amount it shows if your alternator is working)." —Jaxmoto

    Get it from Amazon for $25.99 (also available in a version that *ONLY* has two Apple retractable chargers!). 

    8. A spinning pill dispenser to make taking your meds feel like a game show or a trip to the carnival — sometimes you have to ~romanticize your life~ to remember the essentials in your daily routine!! You can even attach this to a wall or the fridge if you're feeling it. 

    rotating Daily pill organizer with compartments labeled by day of the week,
    Person's hand turning a pill carousel as it ejects medication

    Check out a TikTok of the pill dispenser in action. 

    Promising review: "So I am horrible about remembering if I took my pills. And I HATE digging into the old pill boxes or doing the tip over. I don't know what it is, but i have always disliked it. I hung this on my wall right by the kitchen so I pass it like 5,000 times a day and I can't not see it. It is so fun pushing the little orange button to watch the meds fall out. I mean it kind of feels like a really weird game of Wheel of Fortune, but I like it." —Grofica

    Get it from Amazon for $35.99

    9. An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head. 

    Small light wood bird shaped light propped on a table
    Reviewer tapping its head through three brightness settings on the bird's lamp belly

    Check out a TikTok of the bird night-light in action. 

    Promising review: "I literally have no idea why I bought this. It was a suggested item and looked interesting so I was like 'lol okay.' I can’t believe how much I like it LOL. It looks and feels much nicer than you’d think and the battery lasts forever. It has three shades of light and it’s extremely bright." —K 

    Get it from Amazon for $16.99

    10. A Frostbuddy, aka the answer to any slow iced coffee drinker's prayers — you can simply pop your bevvy into this, and it will keep it so cold that the ice won't melt and dilute your beloved cold brew. It's designed to fit small, medium, and large sizes in most major coffee chains, including Starbucks, Dunkin’, and McDonald’s, so it's worth the investment! 

    Two cups on a table; a disposable cup with a beverage and straw, next to a reusable tumbler
    Person holding a blue FrostBuddy insulated tumbler with a dunkin cup slid inside of it

    Frost Buddy is a small business that specializes in universal thermal-controlling drinkware. 

    Check out a TikTok of the Frostbuddy in action. 

    It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy. 

    Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" —EHW

    Get it from Amazon for $39.99 (available in 15 styles). 

    11. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen. Reviewers also love this for keeping their straws safe from germs out here in the wild, bacterial west. 

    brown cowboy hat straw topper on a Stanley cup
    Cowboy hat straw toppers in white, pink, brown, and black

    Check out a TikTok of the straw toppers in action. 

    Promising review: "So SO CUUUTE! 10/10!! good product and keeps my straw from getting bugs or getting germs on it! plus it’s really cute." —JennA

    Get a set of four from Amazon for $6.99

    12. A set of washable Flat Socks, aka the ultimate no-show socks hack — you can install these soft, odor-preventing liners into the bottom of your shoe, and the moisture-wicking material will keep your feet from rivaling the swamp Shrek lives in. 

    White canvas shoe with a floral insole
    Model holding sneakers with pattered flat sock insoles
    Amazon

    Check out a TikTok of the Flat Socks in action. 

    Promising review: "Seriously love these, I hate wearing socks and these are so nice in my shoes. Love that they are washable, and the prints are a nice pop of color." —CRC

    Get it from Amazon for $11.03+ (available in two sizes and six styles). 

    13. A set of plant-based, unscented insect repellent sprays with a "wallet" shape so they can more easily slide into pants pockets and backpacks without creating unnecessary bulk. These offer up to 14 hours of protection and *don't* leave any kind of sticky residue! 

    Hand holding a card-sized insect repellent spray bottle with product details
    Person holds a mosquito repellent product while tucking it into their back pocket; text highlights its stress-free, mess-free usage
    Amazon

    Check out a TikTok of the insect spray. 

    Stay Away is a small business that specializes in pest-removing and repelling products. 

    Promising review: "Deet doesn’t work for me, but this does! I’m the person who gets bitten while everyone else is fine. They follow me, and most repellent isn’t very helpful. This worked great! They came near but didn’t bite. The smell isn’t bad either! I didn’t mind it, and my sister has requested some also (she gets bitten even more than I do). I would have preferred a continuous spray nozzle, but I’m very impressed with how well it kept those dang mosquitoes away in Texas! I did sweat a little, and it didn’t change how well it worked." —eve

    Get a four-pack from Amazon for $26.99 (also available in other packs). 

    14. A nifty silicone slow feeder attachment designed to adjust to *any* pet bowl, so you don't have to buy a whole new bowl or lug a big slow feeder bowl around every time you and Fido are on the move. 

    Silicone octopus-like attachment in a dog bowl
    Food tucked between the pockets of the silicone

    Check out a TikTok of the slow feeder attachment in action. 

    Promising review: "My Boxer threw up from eating too fast a few days in a row. I ordered this it really slowed down his eating, and he has been doing great!! I was skeptical of the suction cups but works well on our metal dog bowl!" —Kyle Cramsey

    Get it from Amazon for $9.99+ (available in four colors). 

    15. An UnbuckleMe car seat release tool to spare your thumbs (and poor unsuspecting nails!!) the burden of having to press into oblivion to get carseat buckles to pop open. Psst — if it looks familiar, you may have spotted it on Shark Tank. 👀

    Product image of 'UnbuckleMe', a device designed to help with seat belt unbuckling, showcasing two units in pink and blue
    Device shown facilitating the unbuckling of a child's car seat
    Amazon

    UnbuckleMe is a family-owned small business that specializes in carseat accessories. 

    It's also helpful for older kids to unbuckle themselves at the end of car rides! 

    Promising review: "I think I saw this product first being advertised on TikTok, so I bought it because my 4-year-old is really independent and was always trying to buckle and unbuckle her car seats by herself, but obviously having a difficult time. She loves being able to do this independently. Also, I was thinking about my mother, who has arthritis, and how this is gonna be so helpful for her as well. 10 out of 10, I think this product is amazing." —Mary

    Get a set of two from Amazon for $24.99 (available in four color combos). 

    16. A set of replaceable Nespresso sticker lids for the ultimate money-saving, environmentally-friendly hack — instead of discarding your old (expensive!!) pods, you can fill them up with the ground coffee of your choice and pop one of these "lids" on it instead. You SHOW that Nespresso machine who's boss!!! 

    Four foil lid alternatives for coffee pods
    Hand holding a coffee pod with a sticker lid on it

    Check out a TikTok of the Nespresso lids in action. 

    Psst — check this company's Amazon storefront for more reusable coffee machine options for Keurigs and Vertuoline! 

    Promising review: "These were a great purchase! They're easy to use and allow us to customize pods with our own flavors and be more budget friendly as well. As long as you trim the foil edge so it doesn't cover the bar code under the rim of the pod, they'll give you no trouble. I'll definitely purchase these again and again." —Mary D 

    Get a pack of 100 from Amazon for $10.98 (available in other packs). 

    17. A rectangular lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360-degree rotation, so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!! 

    Condiments propped on a clear plastic turning tray installed in a fridge
    A model spinning the tray 360 degrees around in a fridge to show all the condiments on it

    Promising review: "TikTok made me buy it but I'm not mad about it. This is a good sized Lazy Susan that makes it easy to see everything in it. My husband saw it and said 'Nope, I prefer the round one,' then I pulled it out and his reply was 'Okay, I do like this." If it gets a pass from my husband then I know it's a good choice." —Judith Melvin

    Get it from Amazon for $24.99

    18. Mickey Mouse stroller hook that yes, is adorable, but it also strong as all heck?? This unassuming mouse hooks to your stroller handle to hold up backpacks, diaper bags, and big ole water bottles, which is especially handy when you're using a travel stroller on the go and there isn't room to spare. 

    Mickey Mouse patterned bag hooked on Mickey-shaped stroller handle
    Amazon

    Check out a TikTok of the Mickey Mouse stroller attachment in action. 

    Petunia Pickle Bottom is a small business that specializes in chic, unique accessories and bags for parents. 

    Promising review: "LOVE. I buy any baby things that are cute even if the chance is that it doesn't work well (I'm a sucker), but I LOVE this hook. It's cute and it's so useful. I hang my Hydroflask on this thing. It just hangs off the handle of my Doona. [I even use it for] a small diapering bag and I'm good to go, since the Doona stroller/carseat has no storage basket. Must have hook for me!"Nicolette

    Psst — you can also shop that Mickey diaper bag in the product shot here

    Get it from Amazon for $19 (available in four styles). 

    19. A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time. Your fancy sandwich game is about to get out of control. 

    Person slicing bread on a wooden board with a bread knife
    Person slicing freshly baked bread with a bow cutter knife

    Check out a TikTok of the bread bow knife in action. 

    Promising review: "I recently purchased a bread knife, and it has become an essential tool in my kitchen. The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It’s a reliable and efficient addition to my kitchen arsenal, highly recommended for anyone who loves fresh, perfectly sliced bread." —Mykayla Stump 

    Get it from Amazon for $25.99

    20. A ring holder necklace reviewers who work in professions like medicine, athletics, or other on-the-go lines of work *swear* by so they can still keep their beloved rings close even when they have to take them off for work. The best part of this necklace's clever design is you can slide the ring on and off it without ever unclasping the necklace — it looks like magic in action! 

    Illustration showing a 4-step process of attaching a ring to a necklace without removing it
    reviewer wearing a necklace with a ring attached to it

    Check out a TikTok of the ring-holding necklace in action. 

    Emily C is a small business that specializes in innovative, unique jewelry. 

    Promising review: "I work in healthcare and don’t wear my ring on my finger for fear the gloves will loosen the diamond. This necklace is perfect so I’m still able to “wear” my wedding ring everyday! I’ve gotten so many compliments on how pretty and clever the necklace is!" —Amazon Customer

    Get it from Amazon for $59 (available in six styles). 

    21. A clever silicone "Broombi," designed to flex harder than most of us have in a calendar year — it's an all-surface broom, squeegee, *and* pet hair remover, making it your one-stop shop for all your "fix this grimy floor IMMEDIATELY" needs. 

    A flexible white broom pulling hair out of a carpet
    Reviewer holding broom next to a pile of cat hair and the cat from whence it came

    Broombi is a small business that specializes in household cleaning and pet hair removing products. 

    Promising review: "Best broom ever. I saw this on TikTok and was a little skeptical, but this is great if you have cats and dogs. Picks up hair so easily. I also use this to clean my windows. There’s so much you can use this for." —Carol Haimerl

    Get it from Amazon for $34.95 (available in two colors). 

    22. A set of biodegradable "Wipe That Tush" flushable wet wipes for anyone whose legal middle name is "just in case," especially while traveling. These easy-to-pack wipes are hypoallergenic, fragrance-free, and suuuuper soft so you'll have the happiest butt no matter where in the world it happens to be. 

    bag of wet wipes
    individually wrapped wet wipes

    Mighty Good is a small business that specializes in family-friendly personal care products. 

    Promising review: "Used these during my recent travels and they were perfect. They are small enough to fit in your purse. The product itself opens up from a square to be a good size that’s sturdy and does the job it’s intended to do. The smell is good, not overwhelming. I will be purchasing more of these." —Ashley Chittum 

    Get a pack of 30 wipes from Amazon for $9.99 (available in two sizes). 

    23. A delightfully millennial-coded minimalist portable shopping trolley that turns getting groceries into a whole ~aesthetic~, with plenty of clever features to boot. This water-repellent, aluminum-framed trolley has a drawstring cinch to lock in your groceries, an adjustable handle for easy maneuvering, and a hook on the back to easily attach it to a grocery cart. 

    Person walks with blue handled grocery trolley
    Portable pink cart with extendable handle on a sidewalk
    Amazon

    Check out a TikTok of the portable shopping trolley in action. 

    Promising review: "I love this bag so much. I felt like I always carrying either a really heavy bag or several bags and having to switch things around to make them fit. After my physical therapist suggested I change something up, I started looking for rolling bags. After finding a ton of ugly solutions, I ran across this and couldn’t have been more thrilled. (Well, maybe if it wasn’t so expensive….) already familiar with the brand I decided to purchase, and I’m so glad I did. I get compliments every time I use it, and it’s so practical as well as cute." —Julia

    Get it from Amazon for $179.95 (available in seven colors). 

    24. A super strong magnetic AirPods cord perfect for anyone who loses AirPods like it's their second job — these are especially handy for athletes or people traveling, so you don't accidentally knock them out of your ear and watch them venture to that space under the treadmill or between airplane seats where you will most definitely Make A Scene trying to get them back. 💀 

    a white cord with two airpods attached to either end of it, magnetized to stick together
    Person wearing black cord attached to AIrPods in their ear

    Promising review: "This is genius! I travel a lot, I’m on a plane at least twice a month. And I sleep on planes like you wouldn’t believe. I only use AirPods because most headphones hurt my ears. More often than not my AirPods have popped out of my ears while on the plane. I saw someone talk about this on TikTok and immediately bought one for myself. It’s such a simple idea but I’m grateful for it. I can’t recommend it enough!" —Katherine Anderson

    Get it from Amazon for $10.99 (available in 20 styles). 

    25. silicone tumbler ice-shaped tray with three different cylinder ice sizes designed to fit water bottles like Stanleys, Yetis,  and Hydroflasks — if you love your bevvies not just cold, but ICE!!! COLD!!!!!!!, this is about to become your life hack to living your best frozen life. 

    Three labeled glasses on a tray next to a bottle with indicators
    A water bottle containing a large cylindrical block of ice, viewed from above

    Check out a TikTok of the tumbler ice tray in action. 

    Promising review: "So far, so good! Works great for 40-ounce Hydro Flask." —Vic

    Get it from Amazon for $18.99 (available in three colors). 

    26. A rotating whisk blender to make beating eggs, mixing batter, and frothing milk so easy (and oddly fun??) that making breakfast will be the highlight of your human day. 

    Reviewer pressing down on the rotating whisk to beat eggs
    whisk next to a bowl of mixed eggs

    Check out a TikTok of the whisk in action. 

    Promising review: "This is one of the coolest gizmos I’ve purchased! And it works like a charm, especially for scrambled eggs. I’ve always struggled with getting the egg white, and yolk blended well together. This tool does the trick. I found it most effective with liquids. Any kind of sauce or salad dressing can be well blended with this tool too." —Austin

    Get it from Amazon for $12.74 (clip the 25% off coupon on the product page for this price). 

    27. A cleverly-designed horn mug and sling for anyone whose body is existing in 2024, but is spiritually existing in a Ren Fest at all times. You can carry this innovative mug on a rustic-looking sling, then easily prop the mug on a table using the sling as a solid base. Caffeination, but make it whimsy!!!! 

    Person carrying a brown bag with a novelty cup shaped like a horn attached to it
    the horn cup in someone's hand, and then resting on a table using the carrier as a base

    Check out a TikTok of the horn mug in action. 

    Promising review: "Bought this for my wife. She was going to a Halloween party as a Viking and likes to bring her own cup. I wish I hadn't bought it for her ... I wish I had gotten it for me. She never had to put her drink down and everyone thought it was super cool." —Chad

    Get it from Amazon for $11.27


    28. A microwave bacon cooker because as fun as it is to get your cardio in dodging bacon grease spitting at you from the pan, THERE IS ANOTHER WAY. This can cook seven to nine strips at a time, and comes with grooves and a spout designed to pour out the extra fat. 

    uncooked bacon laying in a blue silicone cooker with a lid
    The bacon cooked and crisped in the container

    Check out a TikTok of the bacon microwave cooker in action. 

    Promising review: "Best way to make bacon!!!!! I will never cook bacon any other way. Bought one for me and one for my daughter. Buying one for my MIL for Christmas." —Lisa Eldridge

    Get it from Amazon for $15.99 (available in three colors). 

    Reviews have been edited for length and/or clarity.