So what's the deal? It turns out Sunny Co Clothing Company, a California clothing company started by two college students, started this campaign to bring some more attention to their brand. That's right, I said COLLEGE STUDENTS. The two boys who started this business definitely got a lot more than they bargained for with this post, which promises a free swim suit (excluding shipping costs) to whoever reposts their photo and tags their brand.
The post has been liked by almost 300,000 people and reposted by more than triple that. The swimsuit in question retails for $64.99 and shipping costs about $8, which is a pretty great deal, as evidenced by the droves of people who took them up on the bargain. Also, the company donates $1 of every purchase to Alzheimer's research.
Of course, Twitter has a lot to say about this PR stunt.
Not many people have much faith in Sunny Co at the moment, but anything can happen - maybe the company will pull through. We'll find out tomorrow, when the giveaway officially ends.