So what's the deal? It turns out Sunny Co Clothing Company, a California clothing company started by two college students, started this campaign to bring some more attention to their brand. That's right, I said COLLEGE STUDENTS. The two boys who started this business definitely got a lot more than they bargained for with this post, which promises a free swim suit (excluding shipping costs) to whoever reposts their photo and tags their brand.
The post has been liked by almost 300,000 people and reposted by more than triple that. The swimsuit in question retails for $64.99 and shipping costs about $8, which is a pretty great deal, as evidenced by the droves of people who took them up on the bargain. Also, the company donates $1 of every purchase to Alzheimer's research.
Of course, Twitter has a lot to say about this PR stunt.
Every girl this summer in their Sunny Co Clothing suit
Sunny Co Clothing's marketing team today:
Trying to figure out how Sunny Co Clothing will award 500,000 free swimsuits, and donate $500,000 to Alzheimer's an… https://t.co/9LriXLQRQU
Me when I show up to the pool this summer after not reposting sunny co clothing
The owner of sunny co clothing when he realizes his picture was posted 1.6 million times
Sunny Co Clothing rn
Not many people have much faith in Sunny Co at the moment, but anything can happen - maybe the company will pull through. We'll find out tomorrow, when the giveaway officially ends.
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