Red Velvet returned today with their latest single "Zimzalabim" and it's every bit as eccentric, cute, downright magical as fans could ever wish for.
The song's title, "Zimzalabim," is what a person says while performing a magic trick (just like "abracadabra"), so you can bet Red Velvet's casting a spell with this song.
And the song and its music video are truly magical — and full of carnival rides, floating instruments, tea cups, and a hefty dose of fantasy.
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The song's lyrics are super relatable, and all about breaking convention, reaching for your dreams, and letting a little bit of magic back into your life.
And the visuals for Red Velvet's magical summer carnival? Truly whimsical.
"Zimzalabim" is one of five tracks on Red Velvet's latest album, The ReVe Festival: Day 1, which is the first in a series of albums that will follow the group's carnival theme.
Needless to say, Red Velvet's fans (aka ReVeluv), since the release of "Zimzalabim" have been, unsurprisingly, shaken to the core.
#Zimzalabim is such a BOP !!! the girls look AMAZING, POWERFUL, BREATHTAKING !! and the mv quality oof 100/10 anyway summer queens are back and that’s the TEA ☕️ !! stream : https://t.co/uIK2Z3McVx
red velvet again did what everyone else isn’t doing and truly has the most unique concepts and sounds literally no one is doing it like them. i really love zimzalabim oh my god i’m literally obsessed luvies #SayZimzalabim @RVsmtown
Some immediately started looking for meaning in the video and creating theories for what different scenes meant:
quick theory: looks like red velvet is on a tour for this album series and their “day 1” is going to a theme park = zimzalabim. the van could serve as a clue that they’re on a tour and it’ll take them to different places for day 1, day 2 and the finale! #SayZimzalabim @RVsmtown
FIRST THEIR TEASERS AND NOW THEIR DANCES INCLUDE SIMILAR CHOREO TO THEIR OLD DANCES, YALL 😳😳
#REDVELVET roles in #ZIMZALABIM Park - Joy: Hostler - Yeri: Roller coaster controller - Irene: She owns the park lol 😂 - Seulgi: Security - Wendy: Front Entrance/Ticketing
While others just seriously needed a moment to express their excitement over the song's wild dance break:
Cause or death: this dance break #SayZimzalabim #Zimzalabim #RedVelvet
#SayZimzalabim THIS PART RIGHT HERE I REPEAT THIS PART HOLY MOLY
And a few needed to properly vent after listening to the rest of the album and its perfection:
Sunny Side Up just cleared my skin, watered my crops, and cured my depression #SayZimzalabim #RedVelvet #TheReVeFestivalDay1 @RVsmtown
Me when I hear LP come on! IT REALLY IS OUR SEXY ELEVATOR MUSIC!!! LOVE LOVE LOVE!!! @RVsmtown #REDVELVET_zimzalabim #Zimbalazim #SayZimzalabim #TheReveFestivalDay1
ZIMZALABIM IS A BOP SUNNY SIDE UP! IS A BOP MILKSHAKE IS A BOP BING BING IS A BOP PARADE IS A BOP LP IS A BOP #SayZimzalabim @RVsmtown
But almost everyone was mildly worried about whether or not Red Velvet literally just hypnotized them with all of those zimzalabims:
WE'RE BEING HYPNOTISED #REDVELVET #SayZimzalabim
@dhancember NO EXIT FOR US WE ALL ALREADY HYPNOTIZED WITH ZIMZALABIM
i still find myself hypnotized by zimzalabim,,,,,,now i ain't complaining ma i LOVE IT KEEP ME UNDER THIS SPELL