Treasury chief secretary Danny Alexander has dramatically lost his Highlands seat as a nationalist surge swept Scotland.
Alexander had been Liberal Democrat MP for Inverness, Nairn, Badenoch and Strathspey since 2005. But the SNP has now won it with a 10,809 majority.
Alexander's political career went stratospheric in 2010 when the Lib Dems joined forces with the Tories in Coalition.
He was No. 2 in the Treasury and a member of the powerful "Quad" alongside David Cameron, George Osborne, and Nick Clegg. Quite a change from being a press officer for the Cairngorms National Park just a decade ago.
But it's not just his career that made waves with the great British public. Let's take a look at those vintage Danny moments.
Remember the time he went for a lovely walk last year and accidentally became a meme?
He proudly uses the casual photo as his Twitter cover photo. But some people had other ideas for it.
Under the #DannysWalks hashtag, Alexander can be seen calmly walking away from an explosion...
...and walking on a high wire. Perhaps an apt metaphor for his own career.
He's no stranger to being mocked, of course. Even Nick Clegg has likened Alexander to orange-haired Muppet Beaker.
And let's not forget when Labour's Harriet Harman dubbed Alexander a "ginger rodent" in 2010.
She quickly apologised, and Alexander didn't seem to mind too much.
He even helped launch a new Ginger Rodent ale brewed in his honour by the local Cairngorm Brewery.
Meanwhile, someone on the internet started making Danny Alexanders out of Lego. Because why not?
Let's not forget the time Alexander posed outside the Treasury with a yellow box in a bizarre Budget-related Lib Dem photo stunt.
That sparked yet another meme.
But despite the good times, it was images like this that did for Alexander in the end. He was seen as just too close to the Tories and the Westminster elite.
Despite his best efforts, on the doorstep he would be accosted by angry SNP supporters. And in the end he just couldn't convince enough of them to back him.
Emily Ashton is a senior political correspondent for BuzzFeed News and is based in London.
Contact Emily Ashton at firstname.lastname@example.org.
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