Kylie Jenner's makeup line has gone from strength to strength since it launched last year.
However, makeup artist Vlada Haggerty is now claiming that Kylie has been "stealing" her ideas in order to promote her cosmetics.
The accusations actually began back in December last year, when Kylie shared this image on her cosmetics Instagram account, leading to speculation that she was releasing a metallic lip kit.
However, the image was actually posted by Vlada 16 months ago – long before Kylie launched her lip kits. The photo also shows the effect of mixing two of Vlada's products to achieve the metallic look.
Vlada then shared this screenshot of an article suggesting that the image belonged to Kylie Cosmetics, with a caption describing the situation as "insanity".
Once people began to notice that the image wasn't Kylie's, the caption was edited to include "inspo by @vladamua." Shortly afterwards it was deleted from the page altogether.
Crediting artists is essential, but this goes beyond that. It's theft. This is our livelihood. I see these things happen too many times to artists. We are all trying to make it, and this business is extremely competitive. I would ask anyone at this level use the proper channels to obtain images.