It's pretty easy to assume that we know everything about Kendall Jenner. She is the world's highest-paid supermodel and part of one of the most famous families on the planet after all.
However, over the past few days, she and her mom Kris Jenner have been teasing the fact that Kendall was set to make a big announcement in which she'd reveal a "raw story" about her life in a bid to help and inspire others.
Things began with this confessional video of Kendall hinting at the upcoming announcement, saying that she hoped it would help her "connect" with her fans.
The clip ended with this message: "Connect with Kendall," followed by the date on which she'd make her announcement.
Kris Jenner posted the video on Twitter alongside a caption praising Kendall for being so "brave and vulnerable" in sharing her "raw story" which would have a "positive impact" on others.
She followed it up with a tweet preparing fans to be "moved" by Kendall's announcement, as well as a series of cryptic hashtags.
And people immediately began speculating as to what the announcement could be.
However, it turns out that the announcement was actually connected to her being revealed as the new face of Proactiv.
Kendall said in the promotional video that she'd experienced acne in the past, but that ProActiv's products had cleared her skin.
And people immediately took to Twitter to vent their feelings.
Many were in disbelief that this was the announcement.
Some said the advert was proof of how "out of touch" with real life issues the Kardashian/Jenners are.
Others were legitimately mad.
However, some did praise Kendall for being so honest and open about her experience with acne.
And it should be remembered that Kendall has spoken in the past about how her acne caused such severe social anxiety that she felt like an "outcast."