Broski became a household name in the form of a meme in August 2019 when her kombucha tasting video went viral and she became known as "kombucha girl." Since then, Broski was able to capitalize on her viral videos and create a career on social media. Her brand is largely tied to her love of music and being a "stan." One TikToker discussed the backlash Broski got about her Spotify, saying, "In comes the toxicity, which is never being able to live up to 'stan standards.'"
"Brittany has always been open that she likes a lot of different artists," the TikToker continued, listing off a few other artists that Broski is known for posting about, including The 1975's Matty Healy and Rosalia.
"I think it just proves that we now are idolizing other stans. And people left it up to Brittany to kind of like be the figurehead of the Harry Styles fandom, and that, to me, is not Brittany's responsibility," she added.
The TikToker said, "And now people are having like parasocial relationships not only with the stars themselves but with other fans of stars which is so crazy."
Parasocial relationships have become an internet obsession in recent years when discussing stan culture, and according to Refinery29 in 2021, it describes the way people act like they're in a normal social relationship with a media figure, TV show character, musician, or other prominent person.
It also simply means being attached to or invested in a character, story, or artist, like most fans are today.
"The way people are actually mad that Brittany Broski didn’t have Harry on her Spotify Wrapped but got to meet him like I hope you all remember HIS team reached out to HER. And the whole 'she made him her whole personality,' guys really? As if you don’t have other artists you like," a fan said on Twitter.