1. Set goals
2. Be consistent
Your posts, profiles and personality in social networks should consistently reflect who you are, the type of business you are engaged in and the interests of the audience you are trying to attract.
3. It's where your customers are.
Instead of squeezing little by trying to span many different networks, identify the two top online destinations where your customers and prospects are most active and dive deep into them.
4. Tell your customers
Tell your customers where they can find you on the internet. Include your social networking information on your website, business cards, blog, email signature, newsletter, and any other means you use to communicate with your customers. And, when appropriate, insert it into your face-to-face conversations.
5. Join existing conversations and start new conversations.
6. Be relevant.
When your fans and followers read your posts, they should go with the following three ideas: they learned something new, the information is interesting and / or helps them in some way, and it specifically concerns the company’s expertise.
To really make a good impression, make sure your posts offer tips and ideas that are not widely known and that contribute to enrich the conversation. Remember that the interaction consists in cultivating dialogues, not monologues.
8. Participate actively.
9. Be responsive.
Whether you've just conquered a new follower, received flattering feedback, or been stoned in public, make sure you respond quickly and professionally to every message. Send a genuine thanks, not an automated one, to your new followers. It recognizes and appreciates the satisfied customer and asks the dissatisfied customer how he can clear up the misunderstanding outside of cyberspace.
10. It confers honor to whom honor deserves.
You will be able to win to your audience when you share news, blog posts and other relevant content citing the source of the information. After all, sharing gives way to more conversations, which creates more opportunities to interact.