Let's Hope The Booty Video Trend Never Ends - By VICE
God bless the booty video trend. Like any overwhelmed observer of popular music, I’ve had my moments of doubt about an aesthetic that more and more resembles those high-end porn videos for people who don’t actually like porn. Those are the ones where the producers spend a bunch of money on saxophone music and a RED camera to make sure you don’t feel gross about jerking off. You’re not fooling anyone with your fancy lighting setups and fast-fashion knockoff wardrobe choices, guys. Still, there’s a reason the booty genre has endured decades of music industry turmoil. The videos are great, and people love them. More vitally for our female music icons, it’s a clear, surefire way to assert your relevance, no matter how old you are. The clip for Jennifer Lopez’s “Booty” remix that came out last week is yet another entry in the competition for filthiest music video of 2014. It excises the over-the-top, comical gyrations, garish set design, and knowing sense of humor of Nicki Minaj’s “Anaconda” video and replaces that with a rapid-fire succession of butts doing things most butts can’t do. Yes, it found a way to be even less subtle than “Anaconda.” Also, this is the first time I’ve considered Jennifer Lopez sexy since 2005, which is no small feat when discussing the star of Monster-in-Law and The Wedding Planner. “Booty” has enough people talking (or not talking, depending how much they like the video’s ample eroticism) that Lopez probably just punched her ticket off the music industry senior tour. The ass-centric, porny spank video is now the go-to career move for legacy pop stars like J-Lo who want an instant hot relevancy injection. By Dave Schilling for Vice http://www.vice.com/read/lets-hope-the-booty-video-trend-never-ends-922?utm_source=vicefbus
