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The commercial starts as just the normal, stereotypical Halloween kid in costume.
Insert a few shots of the kid messing with Mom...
Just hanging around...
Doing Normal Spider-Man stuff...
Then it's time for the product placement....
Uh oh, mask has to come off...
Surprise! Spider-Man is actually a little girl!
Let's face it. Young girls are growing up in a society that has come along away, but isn't anywhere near as equal in gender roles as it should be. Instead of opinions like this, images like this should be celebrated. A girl who wants to be Spider-Man? Let her. Peter Parker is a pretty good role model, if I do say so myself. Campbell's really knocked it out of the park with this one, even if the main objective was just to sell soup.
If you have a daughter, or son for that matter, let them dress anyway they want this Halloween. Who knows, it may encourage them to grow to up be a real life hero.
You go Campbells!
Watch the full commercial below.
View this video on YouTube
Great, isn't it?
Happy Halloween!
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