2. It’s why they line the entrances with rotisserie chickens and freshly baked goods.
The smells will have you salivating as soon as you walk through the doors. Not only will you be tempted to buy these foods, you’ll also just be hungrier than when you walked in, and therefore more likely to shop, shop, shop.
3. They want you to do your healthy produce shopping first so that afterwards you’ll reward yourself with the junk food in the next aisles over.
Just seeing those fresh, colorful fruits and vegetables will make you feel healthy enough to give yourself a processed, junky treat.
5. Grocers stock the most high-profit items where they know you’re most likely to see them.
Because most people tend to veer right in the aisles, for example, the aisle’s right-side shelves have more expensive products on them.
7. Though some products are strategically placed on lower shelves: the ones at children’s eye level.
8. Endless flavor varieties are yet another way companies grab more shelf space and customer attention.
The actual differences between flavors are so minuscule that if you compare the ingredients, they’re often EXACTLY THE SAME. Check out, for example, Yoplait’s Strawberry Banana versus the Strawberry, Harvest Peach, and Vanilla flavors.
11. You’ll almost never be able to turn mid-aisle: The stores want you to walk up and down the whole row.
13. Some supermarkets will even use smaller floor tiles in the expensive sections so you think you’re moving faster than you are.
“As the clicking of the trolley wheels becomes quicker, you instinctively slow down,” says Professor Alan Penn from University College, London.
15. And luring you in with “free” samples won’t just get you to buy the product you’re trying. It will get you to buy more of other products too.
“Sampling any high-incentive item in a grocery store is likely to increase the subsequent desirability and purchase of that particular product,” Stephen Nowlis, a professor of marketing at Arizona State University told the National Retail Federation in 2012, “as well as other rewarding items.”
17. As shopping carts get bigger and bigger, customers buy more and more food.
“We did an experiment with that, and we actually doubled the size of the shopping cart,” said marketing consultant Martin Lindstrom in 2011. “And you buy 40 percent more. In Whole Foods, the shopping carts over the last two years have doubled in size almost.”
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