We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A L'Oréal foundation that's so hydrating, it also doubles as a serum! Bethenny Frankel recently reviewed it and said the radiant formula "really does give you that glow," and honestly, I trust her with my life. Seriously, her beauty product reviews on TikTok are *chef's kiss*.
See Bethenny Frankel review it on TikTok here!
Promising review: "Ladies over 50, listen up! I used to wear a powder foundation I loved, but then I noticed I was getting too old for powder. I was so discouraged as I was looking for liquid foundation — they all looked orange and cakey on me and settled into my fine lines. I had just about given up on the idea of foundation until I found this! It's amazing! Matches and blends in with my skin flawlessly, and moisturizes and smoothes my wrinkles! I'm so excited I found it!" —Kol R.
Get it from from Amazon for $8.50+ (available in 30 shades).
2. A set of bag sealers for the rare times you don't actually devour the whole bag of chips in one sitting. This will create a perfect vacuum seal to keep your food fresh, and it even has a cutting tool for when you're ready to continue your snacking sesh.
Check it out in action on TikTok here!
Promising review: "I love this little gadget. Believe it or not, I saw this on TikTok as an 'Amazon product you didn’t know you needed'. Since my older sons are on their own at college, they eat a lot of pre-packaged items. So we got one for each boy as a stocking stuffer. They were actually excited to try them out so the boys went in our pantry, opened new bags of chips and crackers just to re-seal them. Lol! It works pretty good for such a small device. The cutter even works so the bags that are mostly empty aren’t as big and don’t take up as much room. My husband wants one for our house now. Guess we’re getting another one." —Can7
Get a set of two from Amazon for $15.99+ (available in four colors).
3. A pair of mesh sneakers that prove you don't have to give up fashion for comfort. The knitted mesh upper and hollow sole makes them so lightweight you'll barely realize you're wearing them. Oh, and they come in SO many fun colors!
Check these sneakers out on TikTok here!
Promising review: "SOOOOO COMFORTABLE. I bought these because I saw a video posted on TikTok. Never did I imagine that they would be this comfortable. I have received so many compliments on these sneakers, and I'm actually looking to purchase another pair in lime green." —awesome game
Get it from Amazon for $39.99+ (available in women's sizes 5.5–10.5 and 17 styles).
4. An adjustable weighted fitness hoop if you're in need of a fun way to switch up your exercise routine. This'll take you right back to the days of Hula-Hooping on the playground — but the attached weight makes it a way better workout.
Check out this product in action on TikTok here!
Promising review: "Like everyone else I saw this on TikTok and decided to give it a shot. Super fun to use. I'll admit it's difficult to start but once you get the hang of it after a few minutes it's super easy and fun. It is a little loud but nothing unbearable. The pieces are easy to add to, and the weight is not too heavy or light." —Richard Enriquez
Get it from Amazon for $39.80+ (available in three colors).
5. E.l.f.'s Poreless Putty Primer to help your foundation glide on more seamlessly than ever. Just apply a thin layer, give it 30 seconds to absorb, then apply your foundation and watch as it basically becomes a real-life Instagram filter.
Check it out in action on TikTok here!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
Get it from Amazon for $8.50.
6. A yuzu-scented hydrating hand soap that pumps out in a flower shape so adorable, it might just convince your nasty roommate to spend a few extra seconds washing their hands.
See it in action on TikTok here.
BuzzFeed editor Emma Lord says: "I've *also* been using this soap, and not only is it super hydrating for my hands (LOL @ constantly handwashing now and forever!), the yuzu scent is just calming and lovely, and I'm obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable; you buy the dispenser once, and then you can get refills of the foaming soap from then on out."
Promising review: "I saw someone on TikTok with this and did an impulse buy and I love it. You do have to give it a few pumps at the beginning of the first use to get the soap up. But it does make a cute little flower on your hand. Super cute and I love the fact that you can get refills so it's not a one use kind of deal." —Christina Hansen
Get it from Amazon for $20.49 (available in two styles and various packs).
7. The wildly popular Bug Bite Thing, which uses the simple power of suction to alleviate post-bite itching and swelling. It works on everything from mosquito bites to bee stings, so you'll probably want this in your pocket at all times.
See it in action on TikTok here.
Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few time to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends. Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe
Get it from Amazon for $9.99 (available in three colors).
8. A workout tank that'll make all of your other tank tops so jealous. It's supportive enough for intense gym sessions thanks to the removable padding, yet lightweight enough to keep you cool and comfortable.
Check out this activewear essential on TikTok here.
Promising review: "Honestly saw this on TikTok and contemplated getting it for a long time. I’m so glad I committed! It’s extremely comfortable. The padding is amazing so you don’t have to worry about a bra underneath at all. You can wear it with sweats or leggings to the gym or even dress it up for a night out. Considering more colors for sure!" —Kristyn Long
Get it from Amazon for $18.99+ (available in sizes S–XXL and 20 colors).
9. Or a halter brami — it's the bra and cami hybrid you never knew you needed! It's soft and supportive enough to keep you feeling cool and comfortable, and best of all, you'll never have to worry about your bra straps showing.
Klassy Network is a woman-owned small biz known for their Brami (bra + cami) tops. They also sell blouses, bottoms, swimwear, and eyewear.
See it in action on TikTok here.
Promising review: "I saw a video on TikTok of a top promising to be comfortable, stylish, and best of all no need to wear a bra so I had to try it. I am a 36D and ordered the tan top in size medium. Not only does this top fit me perfectly, is super comfortable, but it also made my boobs look amazing! Once I saw the removable padding, I almost didn't buy it because we all know the terrible, flimsy, piece of foam that are in most swimsuits and sports bras, but this is nothing like that. I would say it a 'T-shirt bra' amount of shaped memory foam. It helps to lift and support my boobs without underwires or having to be super tight. I full intend on buying all of the colors when they restock and will be purchasing the new styles. It is a cropped shirt, but it works for my short torso and love of high waisted jeans. This is not a high or even medium impact sports bra, this WOULD work for yoga, Pilates, walks, date night, or the board room." —Christine P.
Get it from Klassy Network for $39.99 (available in women's sizes XS–3X and in 11 colors).
10. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, which has become a holy grail for people dealing with keratosis pilaris and all other bumpy skin-related issues. The mix of chemical and physical exfoliators will slough away dead skin and have you feeling silky smooth in just a few uses.
Check out this dermatologist reviewing this magical product on TikTok!
Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa
Get it from Amazon for $12+ (available in three sizes).
11. A skin-clearing salicylic acid treatment to show those pesky blackheads on your nose who's boss. Just dap some on a cotton pad and wipe over your skin to get rid of acne, uneven texture, and even stubborn dark spots.
Check out this TikToker's review here.
Promising review: "I have always struggled with blackheads on my nose. It was something I was super self conscious about, always. I tried pore strips, masks, scrubs, etc., and nothing ever worked for me. But after using this product, I saw results after 10 days! I have been using it for about a month and a half, and now I can barely see the pores on my nose. The redness around my nose also went away." —Taylor
Get it from Amazon for $11+ (available in two sizes and a two-piece set).
12. Or an octopus-shaped blackhead remover that puts in serious work. Just scrub it over your nose and watch as it lifts all the clogged dirt and oil out of your pores.
Check it out on TikTok here!
Promising reviews: "I saw this on TikTok, it works great so far." —MarMarManuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $12.50.
13. A rotating digital alarm clock with way more features than you'd ever expect from a simple clock. It has two USB ports so you can easily charge your devices, and the screen even doubles as a mirror when you turn the display off! Oh, and it also tells time.
Check it out on TikTok here!
Promising review: "I love this TikTok clock. Here’s another 'TikTok/BuzzFeed brought me here' post. The clock is adorable and a modern thin clock that doesn’t look cheap, even though it is." —Tanitha Gaither
Get it from Amazon for $17.50+ (available in seven colors).
14. A volcanic stone face roller that went mega-viral — and it's not hard to see why. It mops up excess oil in just a few simple swipes so you can quickly get rid of that shiny forehead without the use of wasteful blotting papers.
Check out a reviewer trying this out on TikTok here!
Promising review: "Saw this on TikTok and thought "Why not?" When I wear makeup my forehead always ended up shiny, which made me look really oily. This was literally magic and made my skin even and not shiny at all. Would buy again." —Frida
Get it from Amazon for $12.99.
15. Kristin Ess Rose Gold Temporary Tint for when you want to experiment with your hair color but are also dealing with some serious commitment issues. All you have to do is wash your hair, give it a few sprays, then rinse after two minutes to give your strands a subtle hint of rose gold that lasts for up to three shampoos.
Check out this TikTok by @leeleeslimthick!
Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum-blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee
Get it from Amazon for $13.22 (also available in a pack of two).
16. A wonderfully glossy Kopari lip treatment packed with coconut oil and shea butter to restore moisture and have your lips looking sensationally shiny. It's basically the lip gloss meets lip balm hybrid of your dreams.
Check it out on TikTok here!
Promising review: "Best lip gloss ever!!! My lips are so soft the next morning and it smells delicious. Even made my fiancé try it and he was amazed the next day by how soft his lips were!! A must-have lip gloss!" —Janna/Cody W.
Get it from Amazon for $12.99+ (available in three formulas and a multipack).
17. A "Bread Buddy" dispenser with an airtight design that not only keeps your bread fresh for way longer, but also makes it SO easy to grab a slice. No more fumbling around with those annoying twist ties!
Check it out on TikTok here!
Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig
Get it from Amazon for $11.72.
18. Maybelline Lip Lifter Hydrating Gloss made with hyaluronic acid, which is honestly the GOAT when it comes to moisturizing ingredients. Just one or two swipes will give you a sheer hint of color and healthy, fuller looking lips.
Check it out on TikTok here!
Promising review: "I was looking at Fenty, Kosas, and other lip glosses at Sephora and then I heard about this Maybelline lifter gloss and decided to try this instead. Since I could get three or four different colors in this gloss for the same price as one of the high end gloss, I went this route after reading all the good reviews here. The reviews were right — this lifter gloss has the same kind of applicator brush, wear, and moisturizing capabilities as high-end glosses. My favorite color is stone — it's a great neutral nude that flatters a lot of different skin tones." —Z Fam
Get it from Amazon for $6.97+ (available in 20 shades).
19. A Maybelline Dark Circles Treatment Concealer for when you need to fool everyone into thinking you got a full night's sleep, when in reality you were up watching Is It Cake? all night.
Check it out on TikTok here!
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Get it from Amazon for $6.98+ (available in 18 shades).
20. A bottle of Elizavecca Hair Treatment with an impressive ingredients list for such a low price. Its blend of ceramides and collagen will add smoothness and shine to your hair in just five minutes, making it perfect for those of us who care about our hair but not enough to devote extra time to it.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
See it on TikTok here.
Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3
Check out our Elizavecca hair treatment review for more deets!
Get a bottle from Amazon for $7.90.
21. An eight-pack of fluffy bow headbands you can use to make sure all of your masks, peeling solutions, and expensive foundations never accidentally end up in your hair.
See them in action on TikTok here.
Promising review: "These are not something I normally would have thought of to buy for myself, but after buying them as little thank-you gifts for others, I FELL IN LOVE WITH THEM!!! They are super soft, come in adorable prints and instantly make you feel girly and fabulous. I even had to order more because my daughters started stealing them from me! I use them for keeping my hair out of my face when doing my morning and nightly beauty routines. I also use them instead of a shower cap to keep the hair around my forehead and neck from getting wet. They are easy to wash and hold up well, just throw in a garment bag. I think these are way better and more comfortable than the traditional headbands and hair clips I was using before. I am one happy lady and I absolutely recommend this product!" —In Style With Celeste
Get them from Amazon for $13.99 (available in two pattern sets).
22. A Ponyback hat with a magnetic design that solves one of those annoying problems you never thought could be fixed: wearing a sky-high ponytail and baseball hat at the same time. Ariana Grande needs this in every color.
Ponyback is a woman-owned small business that was started by Stacey Keller, who was frustrated with the different hat options in the market and decided to create her own. This style is made from cotton and works for all hair types.
See it in action on TikTok here.
Promising review: "I am in freaking love with this hat. All my friends tell me how amazing it looks on me. I have been wanting a nice ball cap, but since I normally have my hair up, I couldn’t find one that worked till this came along on my TikTok, and I knew I had to get it. And I was so happy I waited till it was in stock again. I just love this hat. I wasn’t sure about the size but just went for a small/medium size since I thought that would fit, and it’s just perfect when my hair is up. I am so happy." —Naysa H
Get it from Ponyback for $49 (available in youth sizes S/M and M/L and women's sizes XS—XXLG and in eight other colors).
23. A pair of threader earrings that went viral for being ridiculously versatile. Simply thread it through one piercing and let them dangle away, or loop through multiple piercing holes for a unique layered look.
Check it out on TikTok here!
Promising review: "These are the perfect amount of whimsy and amazing for double piercings, also very comfy to wear!" —Danielle D.
Nadaré Co. is a small business that specializes in waterproof jewelry for sensitive skin.
Get it from Nadaré and Co. for $26 (available in silver and gold).
24. Maybelline's Lash Sensational Sky High mascara if you're looking for towering lashes that'll give you that falsies effect — without the annoying lash glue.
See it in action on TikTok here!
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $8.50 (available in six shades).
25. A shampoo scalp massager — it not only invigorates your scalp and helps break down any product buildup, but also just feels ah-ma-zing after a long day.
Check it out in action on TikTok here!
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98+ (available in three colors).
26. An upgrade to the boring, flimsy picture frames that are simply not doing your fabulous photos any justice. These have adorable (and customizable!) flower decorations and text options, because your frame should be just as special as the memories displayed in them.
Check it out on TikTok here!
Promising review: "I am lost for words when it comes to describing how amazing these frames truly are! I have purchased four frames in total from this business and every time I am more and more amazed by her work! These frames are truly incredible and make for the perfect gift for any occasion or even for a keepsake of your favorite memory!! I highly recommend this business!" —Rosemary C.
Empyrean The Collective is a small business based in Australia that specializes in personalized picture frames.
Get it from Empyrean The Collective for $39.99 (available in two sizes and various customization options).
27. An acupressure mat and pillow set to help tackle all the built-up pressure lingering in your body after a full day of slouching over the computer. Simply lay on it for around 10–30 minutes and let the "bed of needles" relieve your pressure points and soothe tight muscles.
Check it out in action on TikTok here!
Promising review: "Honestly a friend sent me a TikTok video on this item. I was like for 20 bucks I'll try it, and oh my god, I have lower back problems and 20 minutes lying on this spiking mat helped relieve pressure. I work remotely and am sitting down for 8 to 10 hours a day, so tension builds up and this totally worked. So many ways to try using the mat." —Arlington Ink
Get it from Amazon for $24.58+ (available in seven colors).
28. A set of storage scrunchies that would be perfect for Gretchen Wieners — because it's full of secrets. There's a helpful little zipper pouch so you can stash some cash, keys, or the lip balm you always leave behind.
See them in action on TikTok here!
Promising review: "I bought this because of someone on TikTok who had purchased this. Extremely convenient and cute! They’re very soft and I’ve been using mine to hold cash and lip balm. I wish there were more colors!" —Michaela
Get a pack of three from Amazon for $11.99 (available in two color combinations).
29. An ultra-fine continuous water mister so you can always solve one of the most annoying hair woes: needing to restyle with no time to hop in the shower. This will give you just enough moisture to freshen up your tresses without completely weighing your hair down.
Catch it in action on TikTok here!
Promising review: "Another amazing product TikTok made me buy. Was looking for something for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it, especially for the price." —M. Zuniga
Get it from Amazon for $7.99+ (available in four sizes).
30. A pack of the Mighty Patch Pimple Spot Treatment — plop one on any pimple and sit back while it shrinks your zit in just a few hours. Your derm will be very relieved that you aren't popping it!
Check these out on TikTok here!
Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway
Get it from Amazon for $12.99.
31. A shower caddy shelf you can simply hang with a powerful adhesive and has *so* many uses. You can obviously use it as a helpful caddy in the shower (it even has hooks for loofahs and razors!), but you can also stick it above your stove for a place to store your go-to spices and oils.
Check it out on TikTok here!
Promising review: "This is one of those 'TikTok made me buy' items. I had been in the market for a while now for a new shower caddy and hadn't found any I like. Saw this on TikTok and after researching, decided to give it a try. It does not disappoint. I like that it's not hanging from the shower head. The shelves hold more than your standard shower caddy. And the adhesion is very strong. I also like that I can order replacement adhesion strips if, for some reason, I need to take the shelves down." —Amazon Customer
Get a two-pack from Amazon for $34.99 (available in two colors).
32. A Saucemoto dip clip for everyone who knows fries taste SOOOOO much better on your way home from the drive-thru. This absolutely genius invention clips right onto your vent and holds your sauce at the perfect level, meaning you can safely dip-and-drive.
Check it out on TikTok here!
Promising review: "How did I go so long without one of these??? The Saucemoto was my first 'TikTok Made Me Buy It' purchase and I have no regrets. It clips easily to my car's vent and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that's holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.) Ya know, you end up squeezing the sauce onto the wrapper that's balanced on your lap and you end up getting some sauce on your steering wheel. OR you try the whole 'wrapper and sauce on the passenger seat and try to dip while watching the road,' which usually doesn't turn out so great." —Pleasure Pamela
Get set of two from Amazon for $11.99 (available in four colors and various packs).
33. An internet-beloved set of makeup sponges that has inspired over 59,000 Amazon customers to leave a 5-star rating. You'll be effortlessly blending your beauty while counting all the dollars you saved.
Check out a reviewer trying them out on TikTok here!
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $9.99 (available in four color varieties).
34. A pack of multipurpose dermaplaning razors you can use to shape your eyebrows and remove fine hairs. You can also use it to remove any stubborn peach fuzz so your foundation will effortlessly glide on.
See them in action on TikTok here!
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a pack of three from Amazon for $5.67 (also available in a pack of nine).
35. An adorable cloud-shaped magnetic key holder that'll stop you from having the dreaded "oh no, I forgot my keys!" moment when you're running late in the morning.
Check it out in action on TikTok here!
Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with Command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter
Get it from Amazon for $7.98.
36. A rubber squeegee brush so you can rake up everything that your vacuum can't reach. You'll be so shook when you see all the fur that's hiding out in your area rugs.
Check this out in action on TikTok!
Promising review: "So of course I saw this product on TikTok...and added it to the list of things that TikTok made me buy. But I'm very glad that I did. I have a Siberian husky who sheds a LOT...and in all seasons. I use this on my carpet before vacuuming and it loosens up the hair so easily that my vacuum never got. I never realized I had that much dog hair caked into my carpet until I used this!" —Alyssa Frey
Get it from Amazon for $12.98.
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