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    36 Viral TikTok Products You'll Wish You Bought Sooner

    Including a Bethenny Frankel-approved drugstore foundation, a genius bread dispenser, and a blackhead remover that actually works.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A L'Oréal foundation that's so hydrating, it also doubles as a serum! Bethenny Frankel recently reviewed it and said the radiant formula "really does give you that glow," and honestly, I trust her with my life. Seriously, her beauty product reviews on TikTok are *chef's kiss*.

    Reviewer holding L'oreal Age Perfect Radiant Serum Foundation
    Reviewer wearing L'oreal Age Rewind Radiant Serum Foundation

    See Bethenny Frankel review it on TikTok here!

    Promising review: "Ladies over 50, listen up! I used to wear a powder foundation I loved, but then I noticed I was getting too old for powder. I was so discouraged as I was looking for liquid foundation — they all looked orange and cakey on me and settled into my fine lines. I had just about given up on the idea of foundation until I found this! It's amazing! Matches and blends in with my skin flawlessly, and moisturizes and smoothes my wrinkles! I'm so excited I found it!" —Kol R.

    Get it from from Amazon for $8.50+ (available in 30 shades).

    2. A set of bag sealers for the rare times you don't actually devour the whole bag of chips in one sitting. This will create a perfect vacuum seal to keep your food fresh, and it even has a cutting tool for when you're ready to continue your snacking sesh.

    reviewer holding the small grey bag resealer with hook on the top
    gif of a reviewer using the small grey device to reseal a bag of almonds and then turning it upside down to show it works

    Check it out in action on TikTok here!

    Promising review: "I love this little gadget. Believe it or not, I saw this on TikTok as an 'Amazon product you didn’t know you needed'. Since my older sons are on their own at college, they eat a lot of pre-packaged items. So we got one for each boy as a stocking stuffer. They were actually excited to try them out so the boys went in our pantry, opened new bags of chips and crackers just to re-seal them. Lol! It works pretty good for such a small device. The cutter even works so the bags that are mostly empty aren’t as big and don’t take up as much room. My husband wants one for our house now. Guess we’re getting another one." —Can7

    Get a set of two from Amazon for $15.99+ (available in four colors). 

    3. A pair of mesh sneakers that prove you don't have to give up fashion for comfort. The knitted mesh upper and hollow sole makes them so lightweight you'll barely realize you're wearing them. Oh, and they come in SO many fun colors!

    A pair of pink and yellow and blue mesh pull on sneakers
    Reviewer in electric yellow version

    Check these sneakers out on TikTok here!

    Promising review: "SOOOOO COMFORTABLE. I bought these because I saw a video posted on TikTok. Never did I imagine that they would be this comfortable. I have received so many compliments on these sneakers, and I'm actually looking to purchase another pair in lime green." —awesome game

    Get it from Amazon for $39.99+ (available in women's sizes 5.5–10.5 and 17 styles). 

    4. An adjustable weighted fitness hoop if you're in need of a fun way to switch up your exercise routine. This'll take you right back to the days of Hula-Hooping on the playground — but the attached weight makes it a way better workout.

    Model using a blue weighted hoop to swing into a workout
    pink version laying on the floor

    Check out this product in action on TikTok here!

    Promising review: "Like everyone else I saw this on TikTok and decided to give it a shot. Super fun to use. I'll admit it's difficult to start but once you get the hang of it after a few minutes it's super easy and fun. It is a little loud but nothing unbearable. The pieces are easy to add to, and the weight is not too heavy or light." —Richard Enriquez

    Get it from Amazon for $39.80+ (available in three colors). 

    5. E.l.f.'s Poreless Putty Primer to help your foundation glide on more seamlessly than ever. Just apply a thin layer, give it 30 seconds to absorb, then apply your foundation and watch as it basically becomes a real-life Instagram filter.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Check it out in action on TikTok here!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $8.50.

    6. A yuzu-scented hydrating hand soap that pumps out in a flower shape so adorable, it might just convince your nasty roommate to spend a few extra seconds washing their hands.

    A BuzzFeed editor's hand with a soap sud in the shape of a flower on their palm
    Editor using the dispenser to put the soap on their hand
    Emma Lord / BuzzFeed

    See it in action on TikTok here

    BuzzFeed editor Emma Lord says: "I've *also* been using this soap, and not only is it super hydrating for my hands (LOL @ constantly handwashing now and forever!), the yuzu scent is just calming and lovely, and I'm obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable; you buy the dispenser once, and then you can get refills of the foaming soap from then on out." 

    Promising review: "I saw someone on TikTok with this and did an impulse buy and I love it. You do have to give it a few pumps at the beginning of the first use to get the soap up. But it does make a cute little flower on your hand. Super cute and I love the fact that you can get refills so it's not a one use kind of deal." —Christina Hansen

    Get it from Amazon for $20.49 (available in two styles and various packs).

    7. The wildly popular Bug Bite Thing, which uses the simple power of suction to alleviate post-bite itching and swelling. It works on everything from mosquito bites to bee stings, so you'll probably want this in your pocket at all times.

    A BuzzFeed editor's arm with a bite on it, the editor holding the suction tool and an after photo of the swelling reduced on the editor's arm.
    Rebecca O'Connell / BuzzFeed

    See it in action on TikTok here

    Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few time to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends.  Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe

    Get it from Amazon for $9.99 (available in three colors).

    8. A workout tank that'll make all of your other tank tops so jealous. It's supportive enough for intense gym sessions thanks to the removable padding, yet lightweight enough to keep you cool and comfortable. 

    reviewer in white strappy tank top and white and black leggings
    reviewer in same style tank top in a dark blue color

    Check out this activewear essential on TikTok here.

    Promising review: "Honestly saw this on TikTok and contemplated getting it for a long time. I’m so glad I committed! It’s extremely comfortable. The padding is amazing so you don’t have to worry about a bra underneath at all. You can wear it with sweats or leggings to the gym or even dress it up for a night out. Considering more colors for sure!" —Kristyn Long

    Get it from Amazon for $18.99+ (available in sizes S–XXL and 20 colors).

    9. Or a halter brami — it's the bra and cami hybrid you never knew you needed! It's soft and supportive enough to keep you feeling cool and comfortable, and best of all, you'll never have to worry about your bra straps showing.

    model wearing the halter tank in white
    model showing the open back of the tank in blue
    Klassy Network

    Klassy Network is a woman-owned small biz known for their Brami (bra + cami) tops. They also sell blouses, bottoms, swimwear, and eyewear.

    See it in action on TikTok here

    Promising review: "I saw a video on TikTok of a top promising to be comfortable, stylish, and best of all no need to wear a bra so I had to try it. I am a 36D and ordered the tan top in size medium. Not only does this top fit me perfectly, is super comfortable, but it also made my boobs look amazing! Once I saw the removable padding, I almost didn't buy it because we all know the terrible, flimsy, piece of foam that are in most swimsuits and sports bras, but this is nothing like that. I would say it a 'T-shirt bra' amount of shaped memory foam. It helps to lift and support my boobs without underwires or having to be super tight. I full intend on buying all of the colors when they restock and will be purchasing the new styles. It is a cropped shirt, but it works for my short torso and love of high waisted jeans. This is not a high or even medium impact sports bra, this WOULD work for yoga, Pilates, walks, date night, or the board room." —Christine P.

    Get it from Klassy Network for $39.99 (available in women's sizes XS–3X and in 11 colors). 

    10. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, which has become a holy grail for people dealing with keratosis pilaris and all other bumpy skin-related issues. The mix of chemical and physical exfoliators will slough away dead skin and have you feeling silky smooth in just a few uses.

    The tube of scrub
    reviewer's before and after of their arm that's been treated with the product

    Check out this dermatologist reviewing this magical product on TikTok!

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

    Get it from Amazon for $12+ (available in three sizes). 

    11. A skin-clearing salicylic acid treatment to show those pesky blackheads on your nose who's boss. Just dap some on a cotton pad and wipe over your skin to get rid of acne, uneven texture, and even stubborn dark spots.

    Reviewer before using Paula's Choice BHA serum
    Reviewer's nose after using Paula's Choice BHA serum

    Check out this TikToker's review here

    Promising review: "I have always struggled with blackheads on my nose. It was something I was super self conscious about, always. I tried pore strips, masks, scrubs, etc., and nothing ever worked for me. But after using this product, I saw results after 10 days! I have been using it for about a month and a half, and now I can barely see the pores on my nose. The redness around my nose also went away." —Taylor

    Get it from Amazon for $11+ (available in two sizes and a two-piece set).

    12. Or an octopus-shaped blackhead remover that puts in serious work. Just scrub it over your nose and watch as it lifts all the clogged dirt and oil out of your pores.

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Check it out on TikTok here!

    Promising reviews: "I saw this on TikTok, it works great so far." —MarMarManuel

    "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    13. A rotating digital alarm clock with way more features than you'd ever expect from a simple clock. It has two USB ports so you can easily charge your devices, and the screen even doubles as a mirror when you turn the display off! Oh, and it also tells time.

    Check it out on TikTok here!

    Promising review: "I love this TikTok clock. Here’s another 'TikTok/BuzzFeed brought me here' post. The clock is adorable and a modern thin clock that doesn’t look cheap, even though it is." —Tanitha Gaither

    Get it from Amazon for $17.50+ (available in seven colors).

    14. A volcanic stone face roller that went mega-viral — and it's not hard to see why. It mops up excess oil in just a few simple swipes so you can quickly get rid of that shiny forehead without the use of wasteful blotting papers.

    Revlon oil-absorbing volcanic face roller
    Gif of reviewer using Revlon oil-absorbing volcanic face roller

    Check out a reviewer trying this out on TikTok here!

    Promising review: "Saw this on TikTok and thought "Why not?" When I wear makeup my forehead always ended up shiny, which made me look really oily. This was literally magic and made my skin even and not shiny at all. Would buy again." —Frida

    Get it from Amazon for $12.99.

    15. Kristin Ess Rose Gold Temporary Tint for when you want to experiment with your hair color but are also dealing with some serious commitment issues. All you have to do is wash your hair, give it a few sprays, then rinse after two minutes to give your strands a subtle hint of rose gold that lasts for up to three shampoos.

    Reviewer with pink hair from using product
    Bottles of product on pink background

    Check out this TikTok by @leeleeslimthick!

    Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum-blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee

    Get it from Amazon for $13.22 (also available in a pack of two).

    16. A wonderfully glossy Kopari lip treatment packed with coconut oil and shea butter to restore moisture and have your lips looking sensationally shiny. It's basically the lip gloss meets lip balm hybrid of your dreams.

    Check it out on TikTok here

    Promising review: "Best lip gloss ever!!! My lips are so soft the next morning and it smells delicious. Even made my fiancé try it and he was amazed the next day by how soft his lips were!! A must-have lip gloss!" —Janna/Cody W.

    Get it from Amazon for $12.99+ (available in three formulas and a multipack).

    17. A "Bread Buddy" dispenser with an airtight design that not only keeps your bread fresh for way longer, but also makes it SO easy to grab a slice. No more fumbling around with those annoying twist ties!

    A reviewer using the rectangular bread dispenser to pull out a fresh loaf
    An image of the rectangular bread holder with a loaf inside

    Check it out on TikTok here!

    Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

    Get it from Amazon for $11.72

    18. Maybelline Lip Lifter Hydrating Gloss made with hyaluronic acid, which is honestly the GOAT when it comes to moisturizing ingredients. Just one or two swipes will give you a sheer hint of color and healthy, fuller looking lips.

    Reviewer showing lips with two shades of gloss on them
    Reviewer showing two bottles of lip gloss

    Check it out on TikTok here!

    Promising review: "I was looking at Fenty, Kosas, and other lip glosses at Sephora and then I heard about this Maybelline lifter gloss and decided to try this instead. Since I could get three or four different colors in this gloss for the same price as one of the high end gloss, I went this route after reading all the good reviews here. The reviews were right — this lifter gloss has the same kind of applicator brush, wear, and moisturizing capabilities as high-end glosses. My favorite color is stone — it's a great neutral nude that flatters a lot of different skin tones." —Z Fam

    Get it from Amazon for $6.97+ (available in 20 shades).

    19. A Maybelline Dark Circles Treatment Concealer for when you need to fool everyone into thinking you got a full night's sleep, when in reality you were up watching Is It Cake? all night.

    Check it out on TikTok here

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Get it from Amazon for $6.98+ (available in 18 shades).