This Is What The New Asos Makeup Line Looks Like IRL

    We show you the good, the bad, and everything else in between.

    Daniela Cadena
    by Daniela Cadena

    BuzzFeed Staff

    Zoë Burnett / Taylor Miller / BuzzFeed

    Asos, the über-popular online retailer, just released a makeup line.

    Here's what we know about the line so far:

    • Asos says it created the line to "empower" twentysomethings. The makeup line is expressly gender-neutral, as well.

    • Asos wants people to use their makeup to express themselves and "go play," using their faces and bodies as a canvas.

    • Everything in the line is under $20.

    Here's what the packaging looks like:

    Zoë Burnett / Taylor Miller / BuzzFeed

    1. Sturdy lip liner: $8

    2. 1/2 Full lip liner: $8

    3. Acceptance blush: $13

    4. Prove It matte liquid lipstick: $11.50

    5. Observant matte liquid lipstick: $11.50

    6. Straight Up liquid eyeliner: $9.50

    7. Bulletproof bronzer: $13.50

    8. Flawed highlighter stick: $14.50

    9. Bossy mascara: $13

    10. Just Breathe translucent powder: $16

    11. Unarmed satin lipstick: $11.50

    12. Uncompromising matte lipstick: $11.50

    13. Doubtless matte lipstick: $11.50

    14. A'Game matte lipstick: $11.50

    15. Immersed matte liquid lipstick: $11.50

    16. Tenacious highlighter stick: $14.50

    17. Vigilant liquid eyeliner: $9.50

    18. Patience matte liquid lipstick: $11.50

    19. Unbothered blush: $13

    Four BuzzFeed editors — Daniela, Delaney, Essence, and Michelle — tested* the makeup for you!

    Zoë Burnett / Taylor Miller / BuzzFeed

    *We tried samples provided by Asos.

    First up, we tried liquid lipsticks.

    Taylor Miller/ BuzzFeed

    1. Prove It matte liquid lipstick

    2. Immersed matte liquid lipstick

    3. Observant matte liquid lipstick

    4. Patience matte liquid lipstick

    Prove It matte liquid lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Essence: The color is good, but the formula needs a lot of work.

    Delaney: This was by far my favorite shade. It's a very classic red shade which I love. I would probably use this liquid as a base and build a darker red on top of it, but I definitely think this is a solid product

    You can get it from Asos for $11.50.

    Immersed matte lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Michelle: Ooooh, I kind of liked this one! It was hard to apply and I needed several coats, but I feel like I'd actually wear this on a night out.

    Delaney: I definitely don't think the color works for me, but I can see my friends rocking this shade. It's not my favorite, but I think this would be a good staple for someone's makeup kit.

    Get it from Asos for $11.50.

    Observant matte lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Michelle: Again, a bit too nude for me. My ideal color is something that resembles my lip color, but is slightly more pigmented, and this resembles more my skin tone than anything.

    Daniela: I know this color can look great on some people, I'm not just one of them.

    Observant will be available Oct. 6. Get it from Asos for $11.50.

    Patience matte lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Essence: Umm. Issa no.

    Delaney: I will say that the liquid lipstick does its job by offering a lot of coverage, but this color is not for anyone. Honestly, I'm hard-pressed to think of anyone who could rock this color.

    Daniela: I feel like this kind of erases my lips, and that's not something I'm looking for when I'm picking out lipstick. This would work for, like, a crazy editorial shoot, and since their whole theme is "go play," then I guess it makes sense.

    Patience will be available Oct. 6. Get it from Asos for $11.50.

    Next, we tried their matte and satin lipstick collections.

    Taylor Miller / BuzzFeed

    1. Uncompromising matte lipstick

    2. Doubtless matte lipstick

    3. A'Game matte lipstick

    4. Unarmed satin lipstick

    Uncompromising matte lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Michelle: This is that pinkish color that all the moms used to wear/still wear. Neither bold nor matte nor sleek, I feel like this shade suffers from color indecision.

    Delaney: I feel like I would buy this lipstick as a gift for a friend's birthday. It's pretty classic. Nothing too exciting, but that's not a bad thing.

    Get it from Asos for $11.50.

    Doubtless matte lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Delaney: I'm a sucker for a dark lip, and this delivers 10 times over. I think this might be my favorite of all the lipsticks in the new line.

    Daniela: This is a great lipstick to wear for fall! I love the color, but it's a bit streaky. I had to apply it a couple of times to get it right.

    Get it from Asos for $11.50.

    A'Game matte lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Delaney: This isn't my favorite shade, but it's a great lipstick. It's soft and my lips feel smooth. Just not the right color on me.

    Daniela: I love this! It's suuuuper pigmented and not drying at all.

    Get it from Asos for $11.50.

    Unarmed satin lipstick:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Michelle: I'm into it. It's a cute plum red that would look good on most people.

    Delaney: I absolutely love this lipstick. I would probably wear this shade every day. The only thing I worry about is that because it's a pretty wet lipstick, it's going to come off throughout the day and I'm going to need to reapply.

    Unarmed will be available Oct. 16. You can get it from Asos for $11.50.

    Then we tried the blush. First up, Unbothered:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Michelle: I tend to prefer orange or brown-tinted blushes, but this one wasn't pigmented enough. It looks bright in the compact, but it took quite a few applications to get it to show up.

    You can get it from Asos for $13.

    Next, we tried Acceptance:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Michelle: This is a little too pink for my skin tone. It looks unnatural, a little too Harajuku Girl–esque.

    You can get it from Asos for $13.

    Next, we played around with their Straight Up liquid eyeliner.

    Zoë Burnett / Taylor Miller / BuzzFeed

    Essence: Love the color, but the brush makes it difficult to get a good application.

    You can get from Asos for $9.

    We also tried Vigilant:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Delaney: I honestly love this eyeliner so much. The color is gorgeous and it doesn't smudge at all. My only issue is that it doesn't have the most user-friendly brush for applying, but if you have a steady hand you're good to go.

    Get it from Asos for $9.

    Then we tried their Bulletproof bronzer:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Daniela: I love a good bronzer, and this one definitely delivers.

    You can get it from Asos for $13.50.

    We tried brightening things up with their highlighter. First we went for Flawed:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Daniela: Stick highlighters are my favorite product! They're easy to apply and don't make a mess when I use them. Love this one, even though it's a little more subtle than I'd like.

    Get it from Asos for $14.50.

    Then we tried Tenacious:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Essence: I wasn't that impressed by the highlighter. It's pretty basic and nothing I'd ever put in my regular beauty routine.

    Get it from Asos for $14.50.

    Finally, we gave their Bossy mascara a whirl:

    Zoë Burnett / Taylor Miller / BuzzFeed

    Daniela: I have a love/hate relationship with mascara because my lashes are impossibly straight and nothing I use will ever hold a curl (only a perm), but I like this mascara! It really made them look longer and fuller after a few coats of mascara. Also, the brush is massive and I love that.

    Get it from Asos for $13.

    Here's what we liked: the liquid eyeliners, the Doubtless matte lipstick, the Unarmed satin lipstick, and the Bossy mascara.

    Taylor Miller / BuzzFeed

    Daniela: I usually go for lipstick, and while I liked a lot of the ones I tried, the mascara really surprised me in a positive way, and I rarely say that about mascara.

    And our least favorite was hands down the Patience liquid matte lipstick.

    Taylor Miller / BuzzFeed

    Michelle: I honestly don't know who that shade is meant for! I wouldn't be surprised if sometime down the line, some insider came up with a beauty hack using that shade of lipstick as an under-eye concealer, or something.

    So what did we think overall?

    Taylor Miller / BuzzFeed

    Essence: The price point is good, but the quality of the formulas isn't impressive at all. And the liquid lipsticks aren't really flattering, especially on dark skin tones. I'll stick to my go-to faves.

    Michelle: There were a few colors I did like, and, as I mentioned, I might consider grabbing one for myself or as a stocking stuffer.

    Asos Makeup is available for purchase now.