Everyone knows that Instagram has come under fire because of their rules about female nudity.

According to their Community Guidelines, you can only show post-mastectomy scarring, nipples in photos of paintings and sculptures, or breastfeeding nipples.

Which is why @genderless_nipples, an Instagram account showing nipples up close and personal, is sort of genius.

The trio started the account to make a point about the platform's flawed rules when it comes to censorship.

And it appears people want to #freethenipple.

"We wanted to spark a conversation and to challenge people’s perception of what is sexual and what actually might not be at all."
