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    This Makeup Brand Is Acting Like A Bully On Instagram And People Are Pissed

    ZPalette's chill is nowhere to be found.

    Everyone loves a great social media clapback.

    But sometimes it can go terribly wrong. Take the cosmetics brand ZPalette, and their recent controversy on Instagram over their Z Potter product.

    It's kind of a hot plate used to de-pot eyeshadows and make custom lip colors.

    Their followers weren't thrilled about its $85 price tag, and they let the brand know in their Instagram comments section.

    Twitter: @oakstrt

    That's when all hell broke loose and ZPalette began responding in a mean-spirited way.

    Twitter: @oakstrt

    The Instagram account dismissed some people who complained as being cheap, and those who were OK with the price were rewarded with a discount code. What. The. Actual. Fuck.

    ZPalette later posted a statement on Instagram which was soon deleted, but Samantha Ravndahl posted it on Twitter.

    Twitter: @SsssamanthaaMUA

    They explain that they felt like most commenters were just doing it to "jump on the bandwagon" or to "get more followers." They conclude by stating that they take every comment as seriously as they take their Z Potter.

    The statement attempts to defend the company's actions and reads in part:

    "It's easy to be fearful of the wrath of the customer, or of the wrath of the influencer, especially in today's media fetishized society. But we will stand by our products and we will stand by our customers."

    So now, people are calling for a ZPalette boycott.

    And retailers carrying the brand are speaking out against ZPalette's actions.

    @boxycharm / Via Instagram: @boxycharm

    BuzzFeed has reached out to ZPalette for comment.