It's also been referred to as “the coolest streetwear brand in the world right now" by GQ, “the Holy Grail of high youth street culture” by 032c, and “the Chanel of downtown streetwear" by the Business of Fashion.
Welp, last year, "the Chanel of streetwear" released a brick paperweight for $35, which ended up selling out in minutes. People who managed to buy a brick in time tried reselling them on eBay, and some were asking for up to $1,000!!!!!
It was literally just a branded brick.