Belle Chic, an Arizona-based online clothing store was called out on Twitter for selling a tote bag with a confusing design.
my fav colour is also hitler
Some people read it as: "My favorite color is Hitler."
People immediately started questioning the font chosen for the poorly designed bag.
@niltiac @hurlarious I assume it's a disastrous font choice for "glitter".
And pointed out the letter G looked more like an H, which is essentially what caused the confusion and made this problematic.
They really should've gone for a capital 'G' here https://t.co/IU2IsgcZXb
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A woman who claims her sister owns Belle Chic explained it was simply an accident.
@jamieepage @AndreSobolewski @hurlarious @eligdeon Enough people are seeing it. Perhaps you should tell your sister… https://t.co/CuQPQ0f5r4
And they were working on updating the design.
@Allison_Ivy79 @AndreSobolewski @hurlarious @eligdeon The original design was in no way meant to be anti-Semitic. S… https://t.co/1LoYjB5RWP
Some people came to their defense, saying everyone makes mistakes.
@jamieepage @Allison_Ivy79 As a graphic artist, I can tell you that MISTAKES happen... also that is one of the most… https://t.co/SF7SCeoJtr
And all publicity is good publicity.
@bellechicdeals It was free advertisement at least. A mistake with profit.
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Ultimately, Belle Chic apologized via Twitter and Instagram and immediately adjusted the font.
We are beyond embarrassed about the design of our GLITTER tote bag 🙈 ✨. We replaced it with a new design. Hope yo… https://t.co/xYqXfaZCqM
But some couldn't unsee the messiness.
@bellechicdeals Idk guys you kinda can't unsee it at this point 🤣😂
Others just didn't like the bag in the first place.
@bellechicdeals I guess now it's just a different kind of tacky
While many argued that glitter isn't even a color ¯\_(ツ)_/¯.
@bellechicdeals Cool but gliiter isnt a color anyway
Moral of the story: Hire a designer!
Oh dear. This is why good typography is important! https://t.co/Vy0wbMoahW
