7 Exciting Ways The Fashion Industry Is Changing In 2018

It’s common knowledge that fashion is a form of self-expression. However, fashion also is a constantly changing trend.

It’s common knowledge that fashion is a form of self-expression. However, fashion also is a constantly changing trend.

Fashion refers to a distinctive and often continuous trend in the style in which a person is presented. It is the prevailing styles in behavior and the newest creations of designers, technologists, engineers and design managers.

Fashion is more than just apparel, though. It extends to jewelry, hairstyle, underwears, and even branded slangs and slogans. One constant fact about fashion is that "it is ever changing." Meanwhile, if you're among the fashion majority, keeping up with the latest trend is certainly something you have to do.

The changing dynamics of the fashion industry has called for apparel retailers and fashion brands to desire low cost and flexibility in design and quality. Speed to market and key strategies to attain and maintain a profitable stance in the increasingly demanding market is also crucial.

Hence, below are seven exciting ways the fashion industry is changing in 2018:

#1. E-commerce and Online shopping have exploded:

Today, if you see a celebrity wearing an outfit you love, you can browse and purchase it online and ask for a doorstep delivery. Thanks to some e-commerce stores that integrate shoppable applications and online purchase, therefore making it easy for consumers to easily find and compare unique fashion stocks right inside their bedroom.

Furthermore, according to Mintel Researchers, online sales are projected to skyrocket an additional 77 percent alongside mobile sales by 2019. This is an indication that an even greater percentage of fashion shopping will be conducted online in the future.

A valid example is Monosuit, a fashion brand that capitalizes on a trend that most online retailers missed, to make it, even more, easier for consumers to check and confirm the sizes of their wears before placing their order.

#2. Determining consumers demand:

Gone are the days whereby the notion of fashion brands was solely to discharge consumer's present needs. As modern fashion brands find their way into the industry with a distinct production, promotion, and marketing style, it reflects the evolving desires of consumers to be defined by their attire to be accepted.

Because of the rapidly changing consumer marketplace and how the very idea of “luxury” is evolving, the fashion industry is focused on innovating new products. Their services, marketing tactics, and consumers anticipation strategies reflect where customers demand will be.

With modern fashion brands like Monosuit, consumers can discover an exceptional convenience with extravagance.

#3. New developments as technology advances:

Although some fashion brands have adopted various technology techniques to always produce the best, some brands still lack this awareness.

For example, unlike more traditional labels, Monosuit uses high-quality European fabrics (denim, velvet and eco-chammy and even neoprene). Also, crinoline makers have become bra manufacturers, suit makers have adapted to the rise of separates, and textile mills have discovered the comfort of stretch.

Howbeit, as technology advances, new substances are discovered in the fashion industry for consumers’ comfort and manufacturers’ benefit.

#4. See now, buy now approach:

Commonly, fashion shows take place five to six months before the featured items actually hit retail stores. Especially in New York, London, Milan, and Paris. But, now, several fashion brands are proposing a "see now, buy now" schedule that repositions the fashion show as the consumer-centered event. Thereby making stocks available for purchase in-store and online immediately after the shows.

#5. Creativity:

The sense of creativity in the fashion industry has to be underscored!

Fashion brands are becoming more creative in structuring their label catalog on their own, unique business model. With the advancement of technology, modern fashion brands have become more creative with their designs in 2018.

Creativity is what gets a fashion brand into the luxury game, and it is same creativity that will keep the luxury brand widely accepted. For instance one of the earlier cited brands employs a seamless technology to come up with a 5-in-1 design with detachable sleeves and smart zipping.

#6. Influencer marketing and fashion:

With social media usage and online shopping applications becoming more commonplace across generations, a vast amount of fashion brands are encountering widespread changes in their customers’ relation.

Thanks to social media, consumers are more engaged than ever and now have direct access to fashion trends and information almost at the same level as an industry insider.

Today, over one-third of Millennial women say social media is one of the top influencers when making clothing purchases.

Besides, Monosuit, a modern fashion brand designed by a woman for women, was discovered in an Instagram post shared by top social media influencer, Simonetta Lein. Lein has been described as one of the top 100 social media influencers in the world. The post even went on to receive over 65k likes and caught my attention.

With the evolution of influencer marketing, traditional marketing methods employed by fashion brands are beginning to falter. Influencer marketing and online advertisement have resulted in more ways to reach consumers out there, and many fashion brands are yielding to this call.

#7. Model fashion broadcast:

Model fashion broadcasts have transformed the dissemination of fashion news and information to a mass audience. It has become a principal marketing medium, helping fashion startups to get exposed to the market as well as to launch new fashion trends and enhance the cult of personality surrounding fashion designers and models.

The evolution of model fashion broadcast into the fashion industry would indeed bring a massive exposure to fashion brands with an outstanding style in 2018.