Six Easy Steps To Making Awesome Branded Content With BuzzFeed

Can you feel that? It’s the excitement of working with BuzzFeed. It’s kinda tingly. Think of a brand partnerships as a kind of dance — and the closer we work together to learn the steps, the snappier our moves become. Put on your dancing shoes — it’s time to hit the floor. Let's dance!

1. Focus the feedback.

The brand frames the story of the post and guides its key messages – so focus feedback on how the items in the post relate to the overall story, as well as adjustments to the intro and conclusion. (Posts with <1 revision(s) are proven to be most successful. Majority of posts *58%* do not go through more than 1 round of revisions.)

2. We love lists!

Feedback works best in a bulleted list that indicates which post it’s referring to, and with specific itemized notes in order from the beginning to the end. That way the team can run through the post and make quick and precise changes!

3. Collaboration = team work

If part of a post needs to be changed or removed, let your team know! However, please provide a reason for the change, and if possible an alternative idea (no matter how random!) to help us follow your thinking. It’s all about teamwork.

4. Consolidate!

Send consolidated feedback after all clients and agencies have reviewed the post to ensure there’s no overlap or conflict in people’s thoughts.

5. Don’t try to change too much.

Feedback should be limited to a maximum of two rounds of significant revisions. Any more than two rounds can make the post lose its original purpose or narrative, and significantly damage the post’s potential for success.

6. Ask: “Why would someone share this?”

Think of the post as a “gift” to the reader rather than a display advertisement. Focus on what will give the reader the most value, what will incentivize them to start a conversation with your message, and most importantly, what will inspire them to share it!

Thanks for being a wonderful partner — and an excellent dancer!

CONFIDENTIAL: This post contains confidential information and should not be shared outside of your organization.