"It’s kind of annoying because I really do enjoy doing the ones that offer some kind of social commentary," Weasel said.
But the social reach and traffic for fake news is too appealing, he said. Weasel said the fake stuff helps him earn thousands of dollars per month from ads. (Another viral hoax hit on his site was, "Woman arrested for stinking up bathroom and closing down restaurant.")
This is happening in spite of Facebook's attempt in early 2015 to stamp out fake news on its platform. A recent BuzzFeed News analysis found that, after suffering a decline in early 2015, the top nine hoax news sites today "enjoy widespread reach on Facebook."
Weasel is an example that newcomers can also generate significant engagement on Facebook — and even build a small business — thanks to fake news.