A billboard placed on a busy Toronto highway is actually encouraging people to text and drive. Even more disturbing, the ad appears to be from a funeral home.
But anyone who googles "Wathan Funeral Home" to make a complaint will find a website that explains the ad is a PSA and the funeral home is't real.
So far people are describing it as "morbid, but definitely clever."
And "dark yet thought provoking."
A second digital billboard is also freaking people out in another area of Toronto.
Craig Silverman is a media editor for BuzzFeed News and is based in Toronto.
Contact Craig Silverman at email@example.com.
Got a confidential tip? Submit it here.