The Royal Saskatchewan Museum is home to some ferocious-looking dinosaurs. A young boy who visited recently was frightened by the exhibit, but received comfort from his beloved teddy bear.
The museum has been tweeting pictures of the bear with the hashtag #lostbear in the hope that the boy's family will get the message.
The #lostbear has been making his way around the museum as he waits to go home. He hung with some bear bros.
He checked out the birds.
And did a traditional First Nations dance.
He even went back to see the dinosaurs in a rather up close and personal fashion.
But of course he'd rather be back with his family.
The story is going viral as people try to reunite the pair. The Washington Post, Daily Mail, and others have written about the hashtag campaign.
The Vancouver Police also lent a hand.
Craig Silverman is Media Editor for BuzzFeed News and is based in Toronto.
Contact Craig Silverman at firstname.lastname@example.org.
Got a confidential tip? Submit it here.