LUSH Cosmetics Aims To Save Our Oceans With Their Latest 'Shark Fin' Campaign

Sharks are not the enemy!

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Five months after losing Rob Stewart, one of the world's most passionate ocean conservationist, LUSH Cosmetics is honoring his legacy with a re-launch of their limited edition Shark Fin Soap.

Canadian filmmaker and conservationist Rob Stewart passed away on a dive back in January.

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Known for his groundbreaking work in shark conservation, Stewart exposed the world to inhumane shark slaughter practices in the 2007 documentary Sharkwater. With a deep focus on exploitation and corruption, Stewart made it his mission to highlight dwindling shark populations in the marine reserves of Cocos Island, Costa Rica, Ecuador and the Galapagos Islands.

Every year, up to 100 million sharks are killed for shark fin soup and other commodities.

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Despite the tragic loss, Sharkwater 2 has gotten the greenlight to be completed in honor of Stewart.

Sharkwater

Titled 'Sharkwater: Extinction,' the new documentary is expected to expose the shocking ways sharks are used in daily consumer products, including lipstick, moisturizer, pet food, livestock feed, fertilizer and even fast food sandwiches – often renamed “flake,” “white fish” and “rock salmon.”

As an ethical and environmentally-friendly cosmetics company, LUSH has made moves to support Stewart's efforts.

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And this isn't the first time LUSH Cosmetics has involved themselves with Stewart and conservation efforts. In 2014 and 2015, LUSH collaborated with Stewart, United Conservationists, Fin Free and Discovery Channel to promote shark conservation during Shark Week. It was then that the Shark Fin Soap debuted and raised $100,000 and $250,000 respectively to support United Conservationists' work. LUSH also collected thousands of signatures for a petition to ban the shark fin trade in North America.

LUSH says "Help #SaveSharks."

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Sharks have existed longer than than trees and human life itself. For the last 400 million years, sharks shaped the world by keeping aquatic life in check. According to research from SharkSider.com, the Earth as we know it could fall out of balance if sharks become extinct. Coral reefs would disappear, oceans could suffocate from depleted oxygen levels, along with mass marine extinction, increased global warming, destroyed world economies and diseases left uncured.

Could a 3.5 ounce piece of soap help save our oceans? 🛀

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Refresh your senses with a tropical beach fragrance.

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Made with the freshest fair trade ingredients, LUSH's Shark Fin Soap exfoliates dead skin with coarse sea salt, lime and coconut oil, while Arame seaweed softens skin alongside soothing lavender.

The Shark Fin is an aesthetic soap with a cause...

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Currently sold out online, but you might be able some in stock at your nearest LUSH Cosmetics store. 100 percent of the sales price will be donated to help fund the release of Sharkwater: Extinction and ocean conserving foundations, something LUSH believes would continue Stewart's vision and make him proud.

LUSH is looking to raise $250,000 from the sale of this exclusive soap,

It's unclear whether LUSH has influenced shark-friendly legislation in North America, but progress is being made.

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In Toronto, the City Council passed a motion in support of banning shark fin imports for all of Canada back in April. Meanwhile in the U.S., Congress introduced a shark fin trade ban bill in 2016, but is currently in deliberations. Whether or not this Shark Fin campaign is responsible for these legislative moves, it's impressive that LUSH has empowered their consumers with small ways to save the world.

“We don’t just have to change the world, we have to change the way we think.” - Rob Stewart

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