As a rock drummer since the age of six, I strongly approve of this message.
I never liked the Isaiah Mustafa Old Spice ads. I thought they were massively overrated.
But this, this is inspired.
Crews uses his pumpin’ pecs, twitching biceps, etc. to bang out an awesome tune I’m going to dub “MUSCLE.”
This is the first time Old Spice has worked with Vimeo on a campaign. Vimeo was the only platform that could make this experience possible, according to a Wieden & Kennedy spokesperson.
After watching, you can use your keyboard to turn Crews into a muscle puppet, recording your own piece, and then sharing it.
Don’t waste time crafting an overture; Crews starts yelling at you if you linger for too long.
That set-up is a marvel to look at.
- The State Department has faulted Hillary Clinton for breaking email rules and failing to manage cybersecurity risks as Secretary of State.
- Protests outside a Donald Trump rally in New Mexico turned violent Tuesday night as demonstrators threw rocks and bottles at police officers.
- The Afghan Taliban has picked an extremist scholar as its successor to leader Mullah Mansour, who was killed in a U.S. drone strike last week.