As a rock drummer since the age of six, I strongly approve of this message.
I never liked the Isaiah Mustafa Old Spice ads. I thought they were massively overrated.
But this, this is inspired.
Crews uses his pumpin’ pecs, twitching biceps, etc. to bang out an awesome tune I’m going to dub “MUSCLE.”
This is the first time Old Spice has worked with Vimeo on a campaign. Vimeo was the only platform that could make this experience possible, according to a Wieden & Kennedy spokesperson.
After watching, you can use your keyboard to turn Crews into a muscle puppet, recording your own piece, and then sharing it.
Don’t waste time crafting an overture; Crews starts yelling at you if you linger for too long.
That set-up is a marvel to look at.
- A newly unearthed Homeland Security report contradicts Donald Trump's travel ban, saying country of origin is not a reliable indicator of terrorism.
- The White House blocked several media outlets it's been critical of, including BuzzFeed, from a closed-door briefing by press secretary Sean Spicer.
- Hillary Clinton returned to the public arena in one of her first political appearances since the election, urging Democrats to "keep fighting."
- The White House strongly denies reports that Chief of Staff Reince Priebus urged the FBI to undermine stories linking Trump to Russia.