This Is How You Sell Women's Footwear

You get drop-dead gorgeous Eva Herzigová to go for a swim in a pair of your shoes...and nothing else (briefly NSFW).

Shot by Mert and Marcus, the 1950s-styled ad recalls Marilyn Monroe's famous pool scene from Something's Gotta Give. The 40-year-old Herzigová is the definition classic beauty. Bravo, Brian Atwood.