The Most Powerful Ads Of The World Wildlife Fund

We, of course, care about animals here at BuzzFeed. We assume you do, too.

1. It’s sad, but many politicians do care more about keeping fucking walls clean than they do about cleaning the eco-system.

Via France.
Cannes Lion winner in 2010.


4. Very simple idea: The WWF collaborated with CBS Outdoor and spray-painted their message onto bare billboards using temporary paint.

Via France.

5. Forest / Woods / Tree / Death

Via China.

6. You see a lot of scary-bad Photoshop in environmental awaresness ads. This is just scary.

Via Belgium.

7. “Every year, 60 million animals are slaughtered for their skin.”

Via Spain.


9. *facepalm* (this is a brand new campaign)

Via Denmark.


11. Installations put up ahead of a net-fishing government vote in 2008. As of 2012, that number has been halved.

Via New Zealand.

12. “It’s your turn.” Brilliant campaign won all the awards in 2009.

Via Singapore.

13. Another simple, great campaign that won all the awards in 2010.

Via Turkey.


16. “Save trees. Save wildlife.”

Via India.


18. You don’t even need any copy on these layouts.

Via China.


21. The copy is a bit clunky, because the ads are translated. But they’re still ads that deliver a gut-punch.

Via China.

22. An amazing video made with only still photos, called Parallax Sequence. Music: Snow Patrol.

Video available at:

23. Annoyingly unreadable typeface, but otherwise, beautiful art direction.

Via India.

24. Basic translation: “Harm them, harm yourselves.”

Via China.

25. They kind of look like recruitment ads for the Triad.

Via China.


27. Probably a scam ambient ad, but a nice, simple idea.

Via The Philippines.

28. Beautiful, depressing campaign.

Via The Philippines.


Via The Philippines.

30. Beautiful 1:00 commercial with a strong message.

Via Mexico.

31. Smart idea. In 2010, comic noir posters via WWF Spain were put up at a comic book convention and then placed in comic book stores across the country.

Via Spain.

32. “Extinction can’t be fixed”

Via Spain.


34. This is how to do an online “save the animals” campaign. Brilliant. Rhinos, right now, have about 10 years left. Does that bother you at all?

Via South Africa.

Check out more articles on!

  Your Reaction?


    Now Buzzing