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New Bookstore Ads Capture The Magic Of Reading

For anyone who has ever read a good book in bed.

1. Robert Service's biography, Stalin

The campaign is for Steimatzky Books, the largest and oldest bookstore chain in Israel.

The headline is such a nice understated and truthful statement. Thankfully, the copywriter didn't try be too "twisty" with the line.

The visuals are very literal — something that I often have a problem with — but this is a literary campaign! So, they work. The art direction and photography are both excellent (I love the Stalin layout).

Ad agency: ACW Grey Tel Aviv.

2. The Adventures and Memoirs of Sherlock Holmes

3. Pippi Longstocking

4. The Monk Who Sold His Ferrari

5. Don Quixote

6. The Fellowship Of The Ring