Maru Makes His First Commercial

It, of course, involves boxes.

Uniqlo wanted to raise awareness of, and drive traffic to, their new San Francisco store, opening October 5th.

This is such a simple, smart way to do both—you get to interact with the most popular cat in the world.

Go to the Lucky Cube page of Uniqlo's site, and play a simple game with the Scottish Fold. You can win Uniqlo merchandise, and maybe even a blimp ride.

Soon, Maru's head isn't going to be able to fit in a box.