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You Need To See This Snapchat Music Video From Avicii And Otto Knows

*Snaps* for the snaps.

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A week ago, childhood buddies Avicii and Otto Knows released their collab, "Back Where I Belong," via Atlantic / Big Beat Records.

Back Where I Belong OUT NOW! Me featuring @Avicii #BWIB

Instead of using a full production crew for the music video, Otto grabbed his cellphone to film the whole thing on Snapchat.

The video premiered in full vertical fashion on June 11, making it the first video filmed with Snapchat and debuted on Snapchat.

Atlantic Records/Big Beat Records

Sorry vertical video haters, I think it's safe to say it's here to stay.


It's really amazing how much they were able to accomplish with so little. 👏👏👏 Bravo Otto and Avicii. Watch the full video on YouTube below.

View this video on YouTube