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    27 Beauty Products From Black-Owned Brands For Every Part Of Your Routine

    Primers and conditioners and accessories, oh my.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Beauty Bakerie's Butter Hydrasilk Primer + Antioxidants prevents your makeup from electric sliding off of your face before you even leave the house.

    A model wearing the primer
    Beauty Bakerie

    Promising reviewer: "The butter face primer glides on super smooth and isn't super sticky its good for makeup to cling to but not sticky like you dumped syrup on your face definitely recommend this product and very cute packaging 😊." —Rhoda H.

    Beauty Bakerie is a woman-owned, cruelty-free cosmetics company founded by Cashmere Nicole, and it's mastered the perfect shade range for people of color.

    Get it from Beauty Bakerie for $24.

    2. Tribe Afro Pick Comb features an eye-catching geometric pattern and is the easiest way to gently fluff your hair.

    A person using the pick
    instagram.com

    AfroPick is a small, family-owned business that creates wood, plastic, and metal combs that pay homage to Black history and pop culture.

    Get it from AfroPick for $17.99.

    3. Fenty Skin Hydra Vizor Invisible Moisturizer is great because you can buy refills for less $$$. This way you can avoid spending extra on new packaging and reduce waste.

    instagram.com, instagram.com

    Promising review: "Surprisingly, I fell in love with this sunscreen-moisturizer hybrid immediately. It goes on smooth and blends in immediately (even on darker complexions like mine) and gives you a nice dewy glow. I LOVED the scent but it was indeed very strong but I personally had no issue with it, it's honestly the reason I need to re-purchase it (sunscreen can smell super gross to me). Also, the packaging is crazy good! I love that it's refillable." —AmandaKae

    Fenty Skin was created by singer and entrepreneur, Rihanna, to help everyone feel beautiful and included. Fenty Skin aims to make skincare uncomplicated, clean, vegan, and gluten-free.

    Get the sunscreen from Sephora for $35 and the refill for $30.

    4. Thank God It's Natural Butter Cream Daily Moisturizer proves that natural hair products really can work for almost everyone. The formula seals in moisture while giving every strand a chance to shine.

    instagram.com, amazon.com

    Promising review: "This stuff is the holy grail of moisturizers. The smell is lovely, not too strong, or fruity, or overpowering. This is the first moisturizer I’ve EVER used that keeps my hair supple and soft for days. Before my hair would feel brittle after a few hours and I’d have to apply twice a day. With this stuff, I don’t even have to put it in every day, even though I do. I absolutely love the way it’s made a difference in my hair. I have natural short 4c hair." —Kasie

    Thank God It's Natural is a an organic brand that was created in 2002. They take a result-driven approach to making shampoos, conditioners, and styling products.

    Get it from Amazon for $13.99.

    5. Glow By Daye Deep Conditioning Thermal Heat Cap makes deep conditioning easier than ever. It's microwaveable so you don't have to sit under a dryer to achieve pillowy curls.

    Glow By Daye

    My hair has been consistently soft since I began using this. If you heat it in the microwave for three minutes, it'll stay warm for up to half an hour. My roommate and I find every excuse to use these.

    Glow By Daye is a small, woman-owned business founded by Ranay Daye and based in Los Angeles. She sells a variety of bonnets, as well as silk pillowcases.

    Get it from Amazon for $36.96+ (available in six colors) or from Glow By Daye for $39.96.

    6. Choate Body No. 4 Lavender & Honey Face and Body Scrub has a blend of honey and organic lavender essential oil for your aching, cracked skin. If you have in-grown hairs or rough skin, this'll help smooth everything out.

    Open jar of same product to show smooth scrub inside
    Genevieve Scarano / BuzzFeed

    "This face scrub is what I look forward to after a long day. It smells really good and helps soothe dry spots on my face. I apply a little to my skin after I hop out of the shower and it makes my cheeks and chin look super dewy and refreshed. If you're done dealing with flaky and red skin, you should definitely give this product a try!" —Genevieve Scarano

    Choate Body is a small, woman-owned business known for their organic skincare products. From facial cleansers to body butters, their soothing essentials can help with all kinds of skincare obstacles like dryness, irritation, and breakouts.

    Get it from Choate Body for $20.

    7. SPF 30 Black Girl Sunscreen is a reliable, daily sunscreen that's also a great moisturizer. It has jojoba and avocado oils for smooth application and long-lasting hydration.

    A person holding the squeezable sunscreen tube
    instagram.com

    It contains avocado, jojoba, and sunflower oils as well as carrot juice.

    Promising review: "I bought this sunscreen because I wanted a reef safe, no white cast sunscreen for my tattoo. This was highly recommended for darker skin and so I thought it might be perfect for my tattoo and it was! I included a photo of what my tattoo looks like with the sunscreen. Other sunscreens make my tattoo look horrible and faded. A big plus is this stuff is very affordable on top of its effectiveness." —Lana Lo

    Black Girl Sunscreen is a small, woman-owned brand dedicated to creating high-end products that shield and moisturize your melanated skin without the dreaded white residue common with most sunscreen.

    Get it from Target for $15.99 or Black Girl Sunscreen for $18.99.

    8. Pat McGrath Labs Sublime Perfection Foundation offers your-skin-but-better to medium coverage for the person who loves natural makeup. It's hydrating, never cakes, and lasts all day.

    The foundation
    instagram.com

    Everything about this foundation is luxurious. The bottle, the finishes, the formula — everything. For once, I didn't feel like I betrayed my skin by wearing foundation. The coverage is good, but sometimes I spot conceal underneath to go the extra mile. I have combination/oily skin and this never breaks up on me. It remains radiant all day; truly a beautiful foundation.

    Promising review: "This is my new go-to foundation for everyday wear. I have combination-oily, acne-prone skin and prefer foundations that can even out my skin tone while still allowing my freckles to show through and have a very natural finish. This foundation is perfect: not too dewy, not too matte, never irritates my skin or breaks me out, and just makes me look like I have lovely skin. Maybe the best thing about this foundation is that it truly lasts all day without breaking up on my skin, oxidizing, or interfering with other products. I can easily layer powder or cream products over top, and my foundation has been lasting well through very humid summer days. It does get dewier throughout the day but in a really nice, natural way, and I can easily touch up with powder if needed." —megalasso

    Pat McGrath Labs is a woman-owned brand by Pat McGrath that aims to showcase the transformative power of makeup.

    Get it from Sephora for $68 (available in 35 shades).

    9. Black Gold Luxury Brand Glow Body Oil nourishes skin with jojoba, sweet almond, and apricot kernel oil. It comes in two delectable scents.

    The product bottle
    Black Gold Luxury Brand

    First off, the Pina Colada scent smells phenomenal. I typically apply it after I shower to seal in moisture. It absorbs into my skin pretty quickly. Plus, I like that it comes in a dropper so I could potentially mix it into other skincare products or use it alone.

    Black Gold Luxury Brand is a small, woman-founded brand that was created to provide safe products to candle lovers. As such, they use 100% soy wax and the highest quality fragrance and essential oils to create dope products.

    Get it from Black Gold Luxury Brand for $17.99.

    10. Fenty Beauty Sun Stalk'r Instant Warmth Bronzer kisses your skin as though you spent the past month on the beach. It's not too red either. Pro tip: your bronzer shade makes an amazing eyeshadow crease color.

    The bronzers
    instagram.com

    Promising review: "I bought this recently for my grad ceremony so the first time I used it I was in a rush but it really brought back the warmth to my face after doing concealer and everything else. I used it a second time and it worked really well; it was easily blendable, the colour was good for me as it matched some of the reddish hyperpigmentation on my forehead & edges of my face and it felt weightless. My foundation shade is 420 ProFiltr." —Valerieee123

    Get it from Sephora for $30 (available in nine shades).

    11. The Lip Bar Liquid Matte Lipstick stays in place as long as you want it to and never clocks out early. Unlike many mattes, this one won't leave your lips feeling like The Thing.

    kayla in a pinkish purple matte lipstick
    Kayla Boyd / BuzzFeed

    "I use The Lip Bar's matte liquid lipsticks often and the formula is truly incredible. It hardly budges at all throughout the day, the pigment is bomb, AND it doesn't dry out my lips at all — which is really difficult to find in a matte lipstick." —Kayla Boyd

    The Lip Bar is a woman-owned business. All of their products are vegan and cruelty-free — and they do so much more than just lipstick — check out all of their face and eye makeup as well!

    Get it from The Lip Bar for $13 (available in 18 shades) or Target for $12.99 (available in 12 shades).

    12. Keba Body Butter Super Softener offers everything you love about shea butter, in an easy dispense jar. It's overflowing with oil rich in fats derived from the karite tree.

    Rachel Dunkel / BuzzFeed

    "I've been using this body butter for over six months and simply adore it. It goes on in such a perfectly smooth, hydrating layer and soaks into skin quickly while moisturizing literally all day. I have it in the scent La Vera which is delicately light and fresh. One of the things I like most about the body butter is the level of scent — it's not too overwhelming but is definitely present, and most importantly subtly lasts all day." —Rachel Dunkel

    Butter by Keba is a woman-owned small business founded by Makeba Lloyd and based in NYC. Their plant-based formulas are made with natural organic essential oils, phthalate-free fragrance, and are paraffin-, petroleum-, and mineral oil-free.

    Get it from Butter by Keba for $20+ (available in two sizes and 10 scents).

    13. Beauty Strike Green Tea Cleanser gently washes away makeup, oil, and dirt while hydrating your skin. FYI, Green Tea is full of antioxidants that combat free radicals.

    A person dispensing the green tea cleanser
    instagram.com

    I totally enjoyed this cleanser. It was perfect for my stripped, post-peel skin. Sometimes, I don't want my cleanser to move heaven and earth out of my pores; I just want clean skin. That's when I use this. It's gentle, non-irritating,  and isn't frothing with active ingredients. 

    Beauty Strike is a Brooklyn-based small business founded by Emani Mone Jeter, a third-generation Beauty professional and licensed esthetician. She creates natural cleansers, toners, treatments, moisturizers, and more that are recyclable.

    Get it from Beauty Strike for $15+ (available in three sizes).

    14. Melanin Haircare Multi-Use Softening Leave In Conditioner is the answer to your low-porosity 4c hair woes. It's got ingredients Afro-textured hair can't get enough of, like aloe vera, argan oil, jojoba oil and more!

    Christine Forbes / Buzzfeed

    Trust me, I've bought five — and it's not because the bottle was embarrassingly small. You actually get quite a bit of product. This conditioner has changed my hair. It's longer, stronger, and more manageable.

    Promising review: "I've been natural since 2007 when there were so little products out there. Fast forward to now when there are soooo many; I've tried them all over the years but NOTHING and I mean NOTHING COMPARES to this leave in!!! My hair loves it! I have no negatives. I also appreciate the fact that I got every last drop out of the bottle. I'm neurotic and hate throwing out a bottle when there's still a tiny bit of product on the bottom. One bottle lasted me almost five months. Thanks a million Whitney!" —J.

    Melanin Haircare is a small, woman-owned business that makes conditioner, shampoo, oil, and other accessories for afro-textured hair.

    Get it from Ulta for $18.99.

    15. Osun African Beauty Hydrating Mist brings out the best in you with a combination of Moroccan rosewater, Egyptian Jasmine extract, calming aloe water, and Nigerian Hibiscus flower. Imagine how supple you'll feel after baptizing yourself in this ✨.

    The product bottle
    54 Thrones

    Promising review: "This Mist is incredible. I absolutely love how it smells. I have used it as a hydrating spray and also I use it with a cotton ball as a toner. It is gentle and my skin doesn't feel too dry afterward. It doesn't smell like rosewater completely and instead the Jasmin and Ylangy-lang smell amazing." —Karina

    54 Thrones is a small business that uses African-grown, pure and organic plant botanicals blended to nourish and protect your skin. As such, the company's name is inspired by Africa's 54 countries.

    Get it from 54 Thrones for $42.

    16. Dream Girls Healthy Hair Care Kit just might change your life. The before and after pictures speak for themselves 😲. I love everything in this set, especially the TLC Comb-Out Treatment.

    Shoulder length hair before using the healthy hair starter kit // Bra strap length hair after using the kit for 10 months
    instagram.com

    The kit includes a TLC Comb-Out Treatment, Renewing Shampoo, Revival Deep Treatment, Renewing Conditioner, True Essence Oil Treatment. I splurged and got this kit and my hair is so glad that I did. I noticed much less breakage when taking my braids out thanks to the Comb Out Treatment. Plus it dilutes well, so you don't have to waste product. All of the products work together like PB&J. There's an instruction sheet to help you get the most out of these salon-quality gems at home.

    Dream Girls is a woman-owned, family-run business based in California.

    Get it from Dream Girls Hair for $125.

    17. Hair Rules No Suds Cleansing Cream helps normalize oil production, reduces irritation, and cleanses hair without leaving it bone dry.

    The jar of cleansing cream
    Hair Rules

    I decided to try this because Anthony Dickey, the founder of Hair Rules, is brilliant. His approach to hair is so unique, but I wasn't completely sold. Nevertheless, I figured this product would be a good place to start. It did not disappoint. My hair is substantially less dry, fragile, and hard after I use this shampoo. Additionally, I like that it comes in a jar rather than a bottle so I can truly use every drop of product.

    Hair Rules is a brand owned by celebrity stylist and active industry influence Anthony Dickey.

    Get it from Hair Rules for $32+ (available in two sizes).

    18. Heat Free Hair "For Kinks" Clip-Ins can be dyed or straightened to blend seamlessly with Type 4 hair. And it doesn't have that weird residue or smell fresh out of the package.

    Buzzfeed / Christine Forbes

    I have been eyeing Heat Free Hair for 10 YEARS because they are pricey. Now that I've gotten my hands on some clip-ins, I regret waiting so long because they're totally worth it. For context, I have 4b–4c hair. I'm not used to being able to use hair fresh out the box. However, this blends perfectly with my natural hair. Mind you, I installed these in like 20 minutes with minimal stretching. All I did was lightly detangle the hair and put it in where my hair was less dense. It's soft and doesn't have that weird "new hair" smell or waxy residue. You can tell that these were created by and for Black women. If you're a naturalista looking for an extra full Afro or a ponytail, try these — you won't regret it.

    Heat Free Hair is a woman-owned small business that makes hair extensions and wigs for Afro-textured hair. They sell lace fronts, wefted hair, full lace wigs, and clip-ins in a variety of textures.

    Promising review: "This is my third purchase of For Kinks in two years. I wear For Kinks full time, and it’s the best decision I’ve ever made! The texture is perfect, and I realize now the importance of buying from Black woman–owned businesses. We understand how curly hair is supposed to look, act, and function. For Kinks maintains a curl pattern no matter how many times it’s washed, and I consistently get compliments! I’m very happy using Camille Rose’s Curl Love, or Fresh Curl, or As I Am products to moisturize. In this last purchase, the color was a bit more medium brown than I was used to getting. A demi-permanent dark brown dye/rinse solved that issue quickly with no change in texture or quality from the hair. I’m interested in trying out other textures eventually, but this texture is my first love. :) If you’re on the fence about getting For Kink clip-ins, get the 20-inch — you won’t regret it." —Alison H.

    Get it from Heat Free Hair for $189+ (available in three sizes and four textures).

    19. 25th & June Nail Elixr in the shade Very Expensive allows you to feel like a rich 🙊 with some rich friends.

    model's hand holding teal nail polish in a small glass cube bottle
    25th & June

    "Anyone who knows me knows I can't resist a pop of color, and this nail polish in the shade "Very Expensive" gives me 10 lil' pops of color that simply make me grin. The polish is super long-lasting and is very pigmented, so it goes on in a thinner, more comfortable layer without sacrificing color payoff. With a top coat, this has lasted me a good two weeks or so, which is wild, considering I'm always crafting, cooking, and otherwise putting my manis in precarious scenarios. Love it!" —Rachel Dunkel

    25th & June is a woman-owned small business looking to give your life more vibrance through nail polish (spoiler alert: they're succeeding!).

    Get it from 25th & June for $12 and shop all of their colors here.

    20. Bread Beauty Supply Hair Mask works wonders on Types 3 and 4 hair because it's lightweight and ultra-nourishing. How? Bush plum and starflower super-fruit oils.

    Kayla Boyd / BuzzFeed

    "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products." —Kayla Boyd

    Bread Beauty Supply is a woman-owned, Australia-based, business that was founded by Maeva Heim in 2020. This product works best for hair types 3a–4c.

    Get it from Sephora for $28.

    21. Melanin Haircare Satin Visor is my go-to accessory on hot, sunny days. It'll protect your face from the sun without drying out your hair. Plus, it'll keep your hair out of your face on hot days.

    A person wearing the visor with their hair in a bun
    Melanin Haircare

    Promising review: "I love wearing a visor when outside taking a walk or play with the kids. It’s even my go to when I have my hair still in flat Twists and I need to make a run somewhere. This one is soft, smooth, and stretchy. It's my new go-to!" —Robin E.

    Melanin Haircare is a small, woman-owned business founded by OG natural hair blogger, Whitney White, and her sister, Taffeta White. They sell shampoo, twisting creams, and hair accessories for curly, kinky hair.

    Get it from Melanin Haircare for $19.99.

    22. Mented Cosmetics Lipstick pictured below in the shade "Blacker the Berry," has a velvety matte finish will keep your lips poppin' all day without making them feel too dry.

    buzzfeed writer in dark red matte lipstick
    Jasmin Suknanan

    "I love a dark lip for the fall (my fave season). This lipstick is a beautiful deep cranberry color that I JUST CAN'T WAIT to pair with jewel-toned knit sweaters. It's from Mented, which is a Black-owned beauty brand. The lipstick is matte but it leaves a soft, comfortable feeling on your lips so I can't wait to order more of their shades! 💄" —Jasmin Suknanan

    Mented is a woman-owned business whose lipsticks are all vegan, paraben-free, nontoxic, and cruelty-free.

    Get it from Mented Cosmetics for $20 (available in five colors).

    23. Mielle Organics Babassu & Mint Deep Conditioner is a cult-favorite for a reason. The formula restores dry and damaged hair by cradling every strand with all-natural botanical extracts and amino acids.

    instagram.com, amazon.com

    Promising review: "My hair is 4c natural and shoulder length. I had been using Shea Moisture for about two years, and guess my hair needed a change in products. This deep conditioner is wonderful! My hair comes out flexible, strong, and shiny. Plus I love the smell! I part my hair in sections for washing and conditioning. After applying this I like to use a shower comb to work the product through and easily detangle in the shower (I maybe use about 6–8 tablespoons worth of product each use). I then use a plastic cap and one of those heated conditioning caps for twenty minutes before rinsing out. I've been playing around with my wash process, and washing in sections and combing with and after conditioner have made my wash days much less stressful." —OSC

    Mielle Organics is a woman-owned business created by Monique Rodriguez RN to bring out the best in everyone's hair. They make shampoos, conditioners, gels, treatments, and so many other great products.

    Get it from Amazon for $13.72.

    24. Beauty Strike Rosewater Toner rebalances and hydrates your paper-tight skin. When you're done, recycle the bottle for 15% off of your next BeautyStrike purchase.

    A person holding the bottle of toner
    Beauty Strike

    My skin was about as tight as Kim K's Mugler dress when I decided to switch to this toner. It's non-irritating, and I love that the spray bottle doesn't require me to touch my face.

    Get it from Beauty Strike for $14+ (available in two sizes).

    25. Rosen Skincare Bright Citrus Serum uses vitamin C and mulberry extract to minimize discoloration and fight acne-causing bacteria. If you have acne-prone skin, you should definitely try this.

    The product bottle
    Rosen Skincare

    Promising review: "At first I was very skeptical because it just smelt and felt like you were rubbing lemon on you face. I have very (OILY) skin. This product has lightened my acne scars and controlled acne! I LOVE IT AND WILL BE ORDERING AGAIN! I will post results." —Ilyasha Eiland

    Rosen Skincare is a brand on a mission to make the acne space a cleaner, more enjoyable place to shop. Every product is informed by research.

    Get it from Rosen Skincare for $18.

    26. Uncle Funky's Daughter Curly Magic Curl Stimulator comes out swinging — and gets better with time. Leave it to a Black-owned company with nostalgic branding to create a product that makes curls pop like Michael Jackson in the '80s. You'll have no problem making your hair last for the week.

    The product bottle
    Uncle Funky's Daughter

    Promising review: "I tried this gel today based on the reviews. It has great ingredients. I washed and conditioned my 4c, dense, low porosity hair. After detangling my hair, while it was drenched, I added the gel as instructed. I didn’t add any other products; no leave-in, oils or curl creams. I then used my curl sponge and let it air dry. My hair was soft, shiny, and super moisturized! I couldn’t believe it. My hair coiled nicely too. My only complaint is that I couldn’t get the top of the bottle (pump) to open so I had to squeeze the product out of the bottle. The product is a little pricey but considering that you don’t have to use any other products, I think it’s worth buying. Other than that, I love the product!" —Jazzyjc

    Uncle Funky's Daughter is a small business that makes sustainable, chemical-free hair care products. All of their products are paraben, sulfate and overall junk-free. They create cleansers, conditioners, moisturizers, curl definers and stylers using renewable plant resources.

    Get it from Target for $16.79 or Uncle Funky's Daughter for $24.99.

    27. Satin-lined Grace Eleyae Silky Beanies will save your hair a whole lot of moisture and keep it hydrated. As a person who's too lazy to do their hair, but has to look presentable from time to time, I love these.

    Two people wearing the beanies
    Grace Eleyae

    Promising review: "Silky wonderfulness. Yeah... I wore it every day my first week of having it. Like, during the day too! If you have big curls, I suggest the larger size. If you are 4C like me, with extra shrinkage, then the regular fit is good. I can't believe I spent so much for a beanie, but I really do Love it!" —Dr.PinkUnicorn

    Grace Eleyae is a small, woman-founded brand that believes you shouldn't compromise hair health for style. She was inspired to create her satin-lined cap after her hair broke off following a bumpy eight-hour car ride. Now, she sells hats, turbans, silk pillowcases, scrunchies and other hair-friendly headwear.

    Get it from Amazon for $19.99 (available in five colors).

    Reviews have been edited for length and/or clarity.