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The founder of Shake Shack has a seriously inspiring perspective on food, Instagram, and the smartest way to deal with your critics.
It's a quote that Meyer attributes to the late, great food writer, James Beard, but one that he lives by. It's really lovely — and heartening, and grounding, and eye-opening AF — to think that a restaurant (or anything, really) can be most successful by understanding exactly who its audience is, and focusing on making that audience happy. Maybe you think that isn't the case, but it sure seems to be working for him.