It used to be that people went to restaurants for birthdays or special occasions, Meyer says, "Today, it’s amazing, you want good food everywhere you go. You don’t just want good food in a restaurant that starts with 'le' or 'la' and you don’t have to have a white tablecloth. You don’t even have to sit at a table. You’re willing to wait in line for it."
The demand for good food, "in terms of where it was grown or raised or how it was cooked," has skyrocketed, and he wants to satisfy that. "The role that a restaurant plays in its community has been propelled to a much, much, more important standing," he says, because food itself is that much more important to so many people.