People Are Dunking Their Faces In Water To Set Their Makeup And It's Weird AF

    Say hello to your new beauty routine, jamsu.

    There's a new Korean makeup trend that claims to make your foundation super matte and smooth.

    It's called jamsu and it means "diving," or "submerging."

    First, you apply primer, concealer, and foundation like you normally would.

    Then, you pack on baby powder or loose powder, which is the trick to setting your makeup.

    Once you've covered your face, you're supposed to dunk your face in cold water for at least 30 seconds.

    Afterward, you gently pat your face to get rid of excess water.

    Then, you can apply eye and lip color and your skin should stay matte for the rest of the day.

    Skeptical? Try it out for yourself!

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