There have been some serious breakthrough moments for plus-size models this year... Sports Illustrated Women's Running (See: Ashley Graham on the cover of Sports Illustrated's Swimsuit Issue and Nadia Aboulhosn on the cover of Women’s Running.) ...and now, another one will be added to the roster: IMG Models just introduced a new plus-size men's division called "Brawn," according to WWD. @IMGmodels / Via Twitter: @IMGmodels Ivan Bart, president of IMG Models, told WWD, "Brawn has a body positive message. Brawn is physical strength." The first person signed to their new division is Zach Miko, who has gained attention in the past for being Target's only plus-size male model. View this photo on Instagram Instagram: @zachmiko Bart said he signed Miko, who is 6'6" and has a 40-inch waist, because "he was relatable but still represented fashion."“Everyone wants to wear great clothes and everyone wants to look fashionable. We have to start asking for more options,” he told WWD. "Being a man of size, I never imagined for a minute that this would be a possible career," Miko told BuzzFeed. Instagram: @zachmiko "Then, Ivan told me about his dreams for the fashion industry: diversity, inclusion, evolution," he said. "I knew then I hadn’t just found an agency, I had found a home." Advertisement "The Brawn division is going to open up the fashion world to the everyman. Fashion is ever-changing, but more importantly it is ever-evolving," said Miko. View this photo on Instagram Instagram: @zachmiko "Women of all shapes and sizes are beautiful and confident and sexy," he said. "The conversation has changed from 'This is what beautiful is' to 'What is beautiful?' I am humbled to be able to raise that question for the men’s industry." He added that he has been "so lucky that for the most part the response has been overwhelmingly positive." People on Twitter have chimed in to show their support for IMG's new division. @zee_krstic / Via Twitter: @zee_krstic @MeiravDevash / Via Twitter: @MeiravDevash @BigMenCanModel / Via Twitter: @BigMenCanModel "You are beautiful the way you are right now," Miko said. "Who you are — no matter what shape or size or age or what have you — is attractive, desirable, and valid." @zachmiko / Via instagram.com "We have been told for so long that beauty is this one thing, but times are changing," he said. "It’s a new conversation. Beauty comes in every variety. If you want to be a model, go do it. Dress up, take pictures, post on your Instagram, tell a story, be proud of who you are right now. Put yourself out there. You never know who is watching." Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!